Is Your Business Like an Orchestra or a Jazz Band?
What does strategic planning have to do with jazz? Listen to my new article to find out!
9 Aug 2021
Trying to Please Everyone Means That You Don’t Please Anyone
If Abe Lincoln had been a marketing manager today, well, the US would be a whole lot worse off. But if he were, he might say “You can please some of your customers all of the time, and all of your customers some of the time, but if you try to please all of your customers all of the time, you will please no one.” What is a company to make of that?
9 Jul 2021
Right Data > Big Data
“Big Data” is big right now. It offers the promise of turning vast amounts of data into profits. Often, however, this promise is not fulfilled, because in order to reap the benefits of big data, you first have to know what the right data is. And that is a question that no AI can yet answer.
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