Alliances Podcast - Les partenariats stratégiques

About Alliances Podcast - Les partenariats stratégiques

Alliances: The Podcast on Strategic Partnerships Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world. In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill. Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and renowned industry experts to share their experiences and insights. These pioneers, shaping the future of collaborative business, reveal their winning strategies and the secrets behind partnerships that truly transform their organizations. Why Listen to Alliances? Whether you’re a business leader, revenue owner, sales executive, or responsible for building strategic collaborations, this podcast is made for you. It delivers practical answers and actionable tools to help you: Understand why and how strategic partnerships can accelerate your growth and revenue. Identify high-impact collaboration opportunities for your organization. Set up effective processes to manage and sustain your alliances. Avoid common pitfalls and maximize the value of professional relationships. Insightful, Action-Oriented Conversations We believe every partnership is unique yet certain universal principles can help you build lasting, high-performing collaborations. Our guests share both their successes and the challenges they’ve overcome, so you can learn from real-world experience. Together, we unpack key steps such as: Finding the right partners. Negotiating and structuring agreements. Integrating partnerships into the company’s overall strategy. Measuring performance and refining the relationship over time. From strategic alliances to marketing collaborations, channel partnerships, and more every facet of partnership management is explored. Authentic insights & diverse topics From powerful co-branding initiatives to tech integrations, joint ventures, and loyalty programs, Alliances dives into all dimensions of strategic collaboration. We also explore emerging trends the impact of digital transformation, the rise of innovation ecosystems, and the growing importance of shared values in modern partnerships. A Podcast for every Partnership Leader Whether you’re leading a startup, SME, or large enterprise in tech, finance, industry, or beyond you’ll find in Alliances a wealth of insights to elevate your partnership initiatives to the next level. Ready to transform the way you collaborate and turn your alliances into a true growth engine? Subscribe to Alliances now and discover inspiring conversations, practical advice, and fresh perspectives to fuel your business strategy. Together, let’s build partnerships that create real value. Available on all major podcast platforms and on YouTube. https://www.youtube.com/@Alliancespodcast Hosted on Ausha. See ausha.co/privacy-policy for more information.

Publisher

Maxime Imbert

Category

business

Language

en

Explicit

No

First episode

19 Nov 2024

Latest episode

6 Oct 2026

Latest episodes

23 episodes in the feed.

1. 

   6 Oct 2026

   Partner Ops - The OS of Global Partnerships - Elise Carbone (Deltek)

   Elise Carbone leads Global Partners & Alliances at Deltek, with a partner network spread from the US to Australia and Southeast Asia. She didn't start in sales: HR first, then consulting, then building a partner, sales and marketing team from scratch at a startup that Deltek acquired 11 years ago. In this episode, we get into what it actually takes to run a global partner organization: why partner ops is the backbone, how to measure influence and not just sourced leads, how to keep sellers on your side, and where AI is already changing the job. What we cover: - Partnerships aren't just relationships. Joint planning, shared targets and real QBR are what make them work. - Partner ops is the operating system of your partner org - Keep 70% of your playbook global, flex the other 30% by country and culture. - Sourced leads are easy to count. Influence is where partners bring the real value, and nobody has cracked how to measure it yet. - Don't pay sellers less on partner deals. If you do, they'll stop seeing the value of partners. - AI won't replace partner managers. But an AI conflict check that answers partners in 30 seconds beats waiting for a new PRM. ----- Connect with Elise: https://www.linkedin.com/in/elisecarbone/ (https://www.linkedin.com/in/elisecarbone/) Connect with Maxime: https://www.linkedin.com/in/maximeimbert-partnerships (https://www.linkedin.com/in/maximeimbert-partnerships) If you liked this episode, like, share and subscribe. That's how Alliances gets discovered. Video available on Youtube: https://youtu.be/JsggQiv44P4 (https://youtu.be/JsggQiv44P4) Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

2. 

   22 Sept 2026

   How MCP and AI agents rewire Tech Partnerships - Hami Neisari (Aircall)

   In this new episode of Alliances, my guest Hami Neisari is one of the smartest and top Tech partnerships operator in the world. Hami has spent seven years at Aircall watching the tech alliances job get rebuilt underneath him. He started out doing what he calls a BDR on steroids, building relationships with HubSpot, Salesforce and Zendesk. Today he runs Tech Alliances and New Bets from inside the CRO org, and he splits his week between the partnerships that already pay work well and programs that did not exist a year ago. Voice spent years as the channel everybody wanted to shrink because it was expensive and needed humans on the phone, and then AI agents turned it into the hottest thing in customer communication. Aircall sits right in the middle of that shift with 23,000 customers and more than 300 integrations, and Hami is the guy who decides which of those integrations still deserve time and money. He is refreshingly honest about the parts nobody has figured out yet, himself included. What we get into: Why the readiness of GTM teams to work with partners is going down, and why his answer is upstream comarketing that lands reps on the deal with a pre-qualified opportunity already in hand. What MCP actually changes on the ground, from connection times dropping from a few weeks to a few hours Why he expects his team to get more senior without getting bigger, and why he wants people walking into every meeting with an artifact they built. How he runs the integration portfolio like an investment manager, checking whether Aircall grows with each partner or quietly declines with them. What New Bets means in practice, with six programs running on half of the team's time and a clear rule for killing the ones that don't take off. Why partnerships stays a people business, and why he thinks the loudest voices in the space are not always the best operators. If you run partnerships and you are wondering what your job looks like in eighteen months, start here. ----- Guest: Hami Neisari - https://www.linkedin.com/in/hamineisari/ (https://www.linkedin.com/in/hamineisari/) Host: Maxime Imbert - https://www.linkedin.com/in/maximeimbert-partnerships/ (https://www.linkedin.com/in/maximeimbert-partnerships/) Share it around you and rate us five stars, it is what helps the show get discovered. Check the video on Youtube: https://youtu.be/-DKNg1AiI0I (https://youtu.be/-DKNg1AiI0I) Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

3. 

   7 Sept 2026

   Field Marketing - Savoir influencer son marché - Mickael Eymauzy (Alan)

   Dans ce nouvel épisode d'Alliances, je reçois Mickael Eymauzy, Lead Field Marketer chez Alan. Après 16 ans dans des fonctions commerciales, il a basculé il y a deux ans et demi sur un métier que la plupart des boîtes françaises n'ont pas encore nommé : le field marketing. Sa cible ? L'expertise comptable. Un secteur qu'il ne connaissait pas du tout quand on lui a confié le sujet. Aujourd'hui il pilote un secteur et lead une équipe de sept field marketers répartis par verticale, du retail à l'hôtellerie restauration en passant par la fonction publique et la tech. Ce qu'on aborde : Le métier en clair : deux objectifs (notoriété et ouverture de portes), Comment pénétrer un secteur dont on ignore tout, et pourquoi Alan choisit ses segments pour deux raisons opposées, La vraie différence avec un sales : chercher des patterns dans un marché plutôt que traiter des comptes un par un, Le job interne que personne ne voit : un partenariat signé mais pas communiqué aux sales ne produit rien, Mesurer les MQL et l'ARR, et accepter que la brand awareness échappe en partie au reporting, La culture IA d'Alan : 90% des 950 collaborateurs utilisent l'IA chaque jour, et pourquoi ça ne fait pas gagner du temps, La BD de 18 pages sur la transparence des salaires, envoyée en papier aux 200 plus gros cabinets Un épisode utile si vous construisez une fonction hybride entre marketing et commerce, ou si vous cherchez à installer une marque sur un secteur où vos leviers sales classiques ne prennent pas. ▬▬▬▬▬▬▬▬▬▬ Cet épisode vous a plu ? 👉 Likez, commentez et abonnez-vous 👉 Partagez-le à votre réseau 👉 Notez le podcast 5 étoiles Vous pouvez aussi écouter cet épisode sur Youtube : https://youtu.be/c3Ng2_P3CPA (https://youtu.be/c3Ng2_P3CPA) ▬▬▬▬▬▬▬▬▬▬ Retrouvez Mickael Eymauzy sur LinkedIn : https://www.linkedin.com/in/mickael-eymauzy-9a05242b/ (https://www.linkedin.com/in/mickael-eymauzy-9a05242b/) Retrouvez Maxime Imbert : https://www.linkedin.com/in/maximeimbert-partnerships (https://www.linkedin.com/in/maximeimbert-partnerships) Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.

Who has been a guest on Alliances Podcast - Les partenariats stratégiques

Names identified in recent episode analyses. Showing up to five guests.

• Peter Lorant
• Lilibeth Acuña
• Laetitia Fall
• Will Taylor
• Thomas Dussarat

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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