The alt protein space is changing. Plant based, cultured meat, precision fermentation, and more are seeing a shakeup that will determine which brands have longevity and which fall to the test of time. Join Alternative Protein Consultant Shannon Theobald for conversations with investors and decision-makers in the space to learn what it takes to win long-term in an increasingly competitive sphere.
How to Demonstrate Longevity in the Alt Protein Shakeout, with Lisa Feria, CEO of Stray Dog Capital
How can plant-based, cultured meat, and precision fermentation entrepreneurs demonstrate lasting potential to investors in an increasingly competitive landscape during unstable market conditions? Simple - back to basics. It's all about demonstrating with data A) your ONE main competitive advantage B) your functional benefit to the end consumer (taste, texture, flavor are always queen). Lisa Feria, Managing Partner and CEO of Stray Dog Capital, joins us to discuss:
How her CPG experience informs investing strategy
How her outlook has changed in the current economic landscape and amidst all the "doomsday" talk surrounding alt-protein declines
How she approaches diversification when so many plant-based - and increasingly cell-based - companies have similar concepts? What metrics most stand out to differentiate?
31 May 2021
Vegan Index, Plant-Based's Digital Growth, and an Artistic Interdisciplinary Approach with Elysabeth Alfano
THE Elisabeth Alfano, creator the VEGTECH index, host of Plant-Based Business Hour, founder of Plant-Powered Consulting, brings us all her wisdom on: Interdisciplinary approaches to understand the whole Plant-Based supplychain; creating a rich life with food, and bringing that value into your business; using COVID-19’s aftermath to spark discourse on animal agriculture; Extending global reach online during quarantine; tactical vs philosophical approaches to growing plant-based; and the FIRST VEGAN INDEX!
23 May 2021
Sustainable Storytelling with Mel Bandler
What IS sustainable storytelling?! Mel Bandler is here to enlighten us on: How to actually COMMUNICATE your value prop; The 2 most important questions to ask when crafting your brand story; how to make your story accessible; sustainability and price elasticity; end to end storytelling with large partners; the most common sustainable storytelling pitfalls and challenges; prioritizing brand conversion vs channel conversion; and so much more!
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