Always Fresh PR gives you an insider perspective on how to craft any message, promote a brand and share your story with reporters. The founder of MACIAS PR and host, Mark Macias, shares insight based on his time as an Executive Producer and Senior Producer with NBC and CBS in New York.
It’s time for an advanced lesson in public relations.
What happens when you can’t get traction for a story, no matter how hard you pitch it? Or worse, when journalists tell you, “that’s not a story.”
When this happens, it is time to redefine the narrative.
In journalism and PR, the story narrative is crucial to success. Without a strong narrative, there will never be a media placement, regardless of how many contacts you have in the media.
During my years as a news producer with NBC and CBS, there were many times I pursued a story only to discover that the story I thought I was pursuing - changed. When this happened, we had two options – kill the story or salvage it.
22 Aug 2022
How to Manage Creatives: Advice from Mick Jagger
I came across a letter that Mick Jagger wrote to Andy Warhol after he hired him to create his next album cover. Most people know Andy Warhol was eccentric and creative – and not exactly easy to work with. But he was an artist and created masterpieces. He was also a superstar publicist at the root, elevating the value of his artwork. (I wrote an article about this for Forbes, which you can read here (https://www.forbes.com/sites/forbesbusinesscouncil/2020/01/31/what-andy-warhol-can-teach-us-about-publicity/?sh=1d6876b8534c)).
Over the years, I’ve worked with many CEOs, CMOs, entrepreneurs and junior marketing managers. I’ve found the companies that got the most out of MACIAS PR let our creative energies run. And the clients who thought they knew more about the media than us and micromanaged our strategy typically didn’t see the same results as the clients who trusted our judgment.
There are great lessons on how to manage a creative team in this letter. You will put the pieces together if you read the letter.
8 Aug 2022
How Public Relations can Help Develop New Business
There’s a popular question we frequently hear from business owners: How can PR grow my business, and how do I measure it?
I’ve written extensively on here and other outlets, like Forbes and Entrepreneur, on how to measure the ROI of PR. You can read those articles here (https://maciaspr.com/blog/forbes-article-how-to-measure-the-roi-of-pr/).
A successful PR campaign must be targeted to the right audience for the best results. A PR campaign that is focused around business development should always target publications that your customers read.
This is one of the strategies that MACIAS PR takes with every campaign. We are driven by results that delivery metrics that your business needs.
One of the first questions we ask potential clients is – what is the purpose of this PR campaign? The answer will help us develop an effective strategy that gets your product or service in front of customers.
So how can PR help you close sales?
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Contact Always Fresh PR
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Always Fresh PR?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
