In this podcast, we explore how social media trends shape our spending habits and perceptions of value. Each episode examines a viral trend, showing how these digital fads influence our psychology and real-world consumption, ultimately shaping economies worldwide.
AI can now create videos, images, and stories that look almost real. But what happens when content becomes cheap to produce and expensive to trust? In this episode, we explore the economics of AI-generated content, the attention economy, information asymmetry, and the hidden costs of misinformation. Because when anyone can create something convincing, trust becomes more valuable than ever.
29 Sept 2026
Algorithms over Balance Sheets
Forget 40-page research reports - today’s market insights are happening in 30-second clips. In this episode, we explore the rise of FinTok and ask the big question: Are influencers replacing traditional Wall Street research? We dive into the economics of attention, the dark side of pump-and-dump schemes, and what really happens when trade execution relies on an algorithm instead of a balance sheet.
19 Sept 2026
So… Why Is Everything So Expensive?
Why does everything suddenly feel so expensive? From $20 sandwiches and overpriced coffee to grocery receipts that somehow keep getting longer, this episode breaks down what’s actually happening behind rising prices. We’ll unpack inflation, demand-pull vs. cost-push inflation, wages and purchasing power, and why the inflation rate you hear on the news might not match what you feel in your everyday life. And because TikTok has basically become our unofficial economic news channel, we’ll also l...
14 Sept 2026
Why Being Broke Became Content?
Why does everyone feel broke, even when they’re not technically poor? From “living paycheck to paycheck” TikToks and Girl Math to deinfluencing and the rising cost of living, being broke has become more than a financial situation. It has become a shared language online. In this episode, we explore the economics behind Gen Z’s “broke” era, including inflation, purchasing power, relative income, social comparison, scarcity, opportunity cost, mental accounting, and anchoring. Because sometimes, ...
18 Aug 2026
From Scrolling to Spending: The TikTok Shop Economy
From scrolling to spending, TikTok is changing the way we consume. In this episode, we explore the economics behind TikTok Shop and how algorithms, influencers, lower transaction costs, and impulse buying are reshaping consumer behavior. We also look at why Instagram pulled back from its dedicated shopping experience and what this tells us about the future of social commerce. When entertainment becomes shopping, where does consumption end and influence begin?
13 Aug 2026
Nothing Is Yours Anymore
In this episode, we explore how the subscription economy is changing the way we consume and think about ownership. From streaming and software to cars and everyday services, more parts of our lives are becoming rent based. Drawing on Deloitte’s 2025 Digital Media Trends research, we look at subscription fatigue, rising consumer costs, and the growing question of whether we are reaching a point where we pay for everything, but own almost nothing.
6 Aug 2026
The 15-Second Economy
What do TikTok, Instagram, and global factories have in common? More than you might think. In this episode, we explore the rise of micro trend manufacturing and how viral content is transforming the way companies design, produce, and sell products. From fast fashion to overproduction, discover how a 15-second video can influence global supply chains, reshape consumer behavior, and redefine the modern economy.
22 Jul 2026
Sold Out in Seconds: The Psychology of Limited Editions
In this episode, we explore why the words “Limited Edition” can completely change the way we think and spend. Why do we suddenly want products we never planned to buy? Why do limited drops sell out in minutes? And why does the fear of missing out often matter more than the product itself? Using real-world examples, from Stanley Cups and sneaker releases to luxury brands and viral social media trends, we uncover the psychology behind scarcity, FOMO, panic buying, and consumer behavior. We als...
29 Jun 2026
Pay Later, Spend More?
Have you ever chosen “Pay in 4” instead of paying the full price upfront? It feels simple, flexible and interest free. But does it actually change how much we spend? In this episode, we explore the rise of Buy Now, Pay Later, the psychology behind installment payments, and the latest research showing how BNPL influences consumer behavior. From larger shopping baskets to long term spending habits, we examine whether this payment method is a smart financial tool or a hidden driver of overspendi...
3 Jun 2026
#TikTokMadeMeBuyIt: When Scrolling Becomes Shopping
What started as a simple hashtag has evolved into one of the most powerful consumer trends of the digital age. In this episode, I explore the rise of #TikTokMadeMeBuyIt and examine how TikTok has transformed the way people discover, evaluate, and purchase products. From viral gadgets and beauty products to the psychology of impulse buying, this discussion looks at why Gen Z is particularly vulnerable to social commerce and how algorithms shape spending habits. The episode also investigates th...
21 May 2026
The Real Cost of “Girl Math”
What began as a humorous TikTok trend has gradually evolved into a broader reflection of modern spending culture. In this episode, I explore the rise of “girl math” and analyze how social media influences the financial habits and mentality of younger generations. From impulsive online shopping and cashless payments to the psychological effects of credit card spending, this discussion examines the ways digital platforms normalize emotional and irrational consumption through humor and relatabil...
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