Step behind the scenes of branding, creativity, and business. Ame Inside brings you honest, insightful conversations with founders, creators, and strategists: the stories, decisions, and ideas that shape remarkable brands. Each episode an exploration of the moments and choices that often go unnoticed, but make all the difference.
21. The website questions every founder should ask - With Mie from Bespoke Studio
In this podcast episode, Evy interviews Mie Eg Damgaard from Bespoke Studio, discussing the intricacies of web design and development, particularly focusing on how to create effective websites that resonate with target audiences. They explore the importance of strategy, understanding user needs, and the common pitfalls that entrepreneurs face when building their online presence.
Keywords
web design, branding, user experience, website strategy, e-commerce, branding foundation, target audience, website optimization
key topics
Importance of strategic user flow in web design
How branding influences website effectiveness
Common mistakes in website development
The role of clarity and target audience understanding
When to update or rebuild a website
The impact of design choices on credibility and trust
The significance of foundation and strategy in branding and websites
Technical factors affecting website engagement
How to avoid cookie-cutter website templates
The importance of simplicity and focus in website design
Chapters
00:00 Introduction to Web Design Expertise
01:37 What Makes a Website Good?
04:15 Common Mistakes in Website Development
06:09 Understanding Your Target Audience
09:33 The Importance of Strategy
11:53 When to Build or Revamp a Website
13:56 Avoiding Common Agency Pitfalls
17:11 Preparing for a Website Project
19:51 Keeping Users Engaged on Your Website
Guest:
Mie Eg Damgaard from Bespoke Studio
https://www.bspkestudio.com/ (https://www.bspkestudio.com/)
https://www.instagram.com/bspkestudio/ (https://www.instagram.com/bspkestudio/)
Host:
Ame Agency
www.ameagency.nl (https://www.ameagency.nl)
https://www.instagram.com/ameagency_/ (https://www.instagram.com/ameagency_/)
And if you have inquiries or questions, say 'hi' at hello@ameagency.nl (mailto:hello@ameagency.nl)
12 Oct 2026
20. Ai & Branding - The Introduction (experiences, limitations and our approach as creative agency)
The conversation explores the impact of AI on the creative industry, focusing on its integration into design processes and the balance between human creativity and AI efficiency. The hosts discuss their experiences with AI, its limitations, and the importance of maintaining a human-centered approach in branding.
Takeaways
AI's role in creativity
Importance of human-centered branding
Chapters
00:00 Introduction to AI in Creativity
01:43 The Sudden Rise of AI
04:07 Client Interactions with AI
06:12 Human-Centered Branding vs AI
09:09 Challenges with AI Feedback
11:54 AI in Print and Packaging Design
13:53 Using AI as a Tool
16:53 Finding Balance with AI
18:40 Staying Curious in a Tech-Driven World
20:29 The Value of Analog Creativity
22:27 Reflections on Patience and Creativity
25:10 Conclusion and Future Discussions
Continue to follow our story at Instagram: https://www.instagram.com/ameagency_/ (https://www.instagram.com/ameagency_/?hl=en)
Find our work at our online HQ: www.ameagency.nl
And if you have inquiries or questions, say 'hi' at hello@ameagency.nl (mailto:hello@ameagency.nl)
14 Sept 2026
19. The emotional side of branding
This episode explores the emotional side of branding and how it creates deep connections with audiences. Evy and Rosa discuss how to translate emotions into visual identity and brand experience, emphasizing authenticity and organic growth.
Keywords
branding, emotional connection, visual identity, brand strategy, authenticity, brand experience, storytelling, brand growth
Key topics
The importance of emotional connection in branding
How visual identity reflects brand emotions
Mapping the customer journey as a city map
The role of authenticity and organic growth
Using color, font, and visuals to evoke feelings
Listening to customer feedback for emotional insights
Balancing structure and natural flow in brand development
The impact of handmade and original expressions
The influence of AI on branding and originality
Case studies of brands with effortless emotional appeal
Sound Bites
"A brand is like a human with an outside and inside."
"Emotional connection leads to more success."
"Map your brand like a city for better navigation."
Chapters
00:00 Introduction to Emotional Branding
01:56 The Core of a Brand as a Human
04:10 The Emotional Touchpoints in Brand Experience
06:05 Listening to Unconscious Emotions
08:01 Mapping Your Brand Like a City
10:01 The Organic Flow of Brand Growth
11:59 Adapting Brand Maps Over Time
13:58 The Power of Handmade and Originality
15:49 Balancing Structure and Natural Flow
18:00 Building Deep Connections Over Time
20:05 The Future of Originality in Branding
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
6 ratings
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