Welcome to AMP: The Amplified Marketing Podcast. This show is your one-stop shop for all things amplified marketing, the future of B2B marketing. On this show, we'll talk to guests about how they are deploying a strategy that focuses on putting expert interviews and conversations at the center of their content strategy, then amplifying those voices into marketing and business strategies. Listeners will not only be introduced to a new way of thinking about B2B content, but also actionable guidance and relatable advice that they can take back to their roles and start implementing right away.
How B2B Podcasts Grow Up: Start on the Inside to Impact the Outside
We can go back to the basic ROI to see how our podcast is doing: leads generated, top of funnel conversations had, relationships with potential customers started… But in order to amplify your impact outside of your company, you need to start on the inside.
Let’s face it, people are busy and not everyone is going to listen to our podcast no matter how much we want them to. So, a good place to start off is directly sharing it with your internal team and, once again, watch them “squeeze the juice” out of your show in ways you didn’t even think of yourself.
In this second episode of Stage 5 in the How B2B Podcasts Grow Up series, Nicole Wood (https://www.linkedin.com/in/nicoleewood/) and Meredith Albertson (https://www.linkedin.com/in/meredithpmorgan/) from Zylo (https://zylo.com/) explain how focusing on their internal enablement of their shows led to external amplification.
Listen in for:
02:26 - 03:54 👑 How to kickstart the amplification flywheel? Your internal teams. They are going to be your biggest evangelist if you explain the value of your podcast to them.
04:19 - 06:04 🎙Create more with what you have - take your podcast and create blogs, email newsletters, attend a conference… expand your reach!
06:06 - 09:07 ❣️Don’t lose focus on the most important people of all: your customers. Value their feedback, feature their stories, showcase their excellence.
4 Apr 2023
How B2B Podcasts Grow Up: Squeezing the Juice Out of Your Podcast
When you think you’ve hit the peak with your branded podcast and there is no more advancing to do, pause, rewind, and realize that there is actually room for more growth! So how do we get there?
In this episode, you’ll learn the importance of getting your team on the same page for maximizing efficiency and building passion, utilizing your current resources (AKA ‘squeezing the juice’), and creating content that is resonating with your audience.
Hear from experts Meredith Albertson (https://www.linkedin.com/in/meredithpmorgan/) from Zylo (https://zylo.com/) and Tim Glomb (https://www.linkedin.com/in/timglomb/) from Marigold (https://meetmarigold.com/) on how following these guidelines boosted their podcast to new, unimaginable heights.
Listen in for:
01:51 - 03:27 🍋 It’s less about how many resources you have and more about how your current resources are being used - squeeze the juice!
04:02 - 05:12 💵 This is the stage to get your C-Suite to buy in! It’s incredible the amount of efficiency and passion you’ll see when your team is on the same page.
07:48 - 10:15 💡 The absolutely foundational truth: Real, driving, measurable results come from content that’s resonating with your audience.
4 Apr 2023
How B2B Podcasts Grow Up: Your Secret Weapon for Real Business Impact
It’s not about the show anymore and it’s not just about the brand. The big Stage 5 question? “How is this impacting our business?”
Now that you have your podcast up and running, it’s time to put it into use for your business. Learn how to apply your podcast into a sales enablement machine, attract and close new deals, and turn content into a valuable intent data capture point—all while strengthening your team along the way.
In this third episode of Stage 5 in the How B2B Podcasts Grow Up series, Tim Glomb (https://www.linkedin.com/in/timglomb/) from Marigold (https://meetmarigold.com/) and Nicole Wood (https://www.linkedin.com/in/nicoleewood/) and Meredith Albertson (https://www.linkedin.com/in/meredithpmorgan/) from Zylo (https://zylo.com/) share their expertise on using valuable podcast data to amplify your content in order to see revenue results.
Listen in for:
00:55 - 04:08 🤯 Turn your podcast into a sales enablement machine - doing this creates customer loyalty, builds revenue, and can close brand deals.
04:16 - 06:41 📌 Your podcast can become…intent data?! - use snippets of your podcast content to support top of funnel conversations and determine intent to purchase.
08:35 - 10:03 🤝 This is a crucial time to keep your team in the loop! When you use your content to make a business impact, there is going to be a shift in thinking and processes…educate and get your team to buy in!
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