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Tune in to the AMP UP Podcast as our team breaks down the ads that aired during this year’s Big Game. Whether the commercials were funny, emotional, or somewhere in between, find out why some advertisers built up their brand, raised awareness, or missed their mark. Hosts Bryan Earnest and Rachael Holland are joined by AMPERAGE Creative Director Sarah Pauls and AMPERAGE Video Producer Bob Waters.
23 Jan 2024
How a Writer Approaches Fundraising Content
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So many nonprofit organizations are worthy of support, yet they often struggle to create winning fundraising campaigns. In this episode, AMP UP podcast hosts Bryan Earnest and Rachael Holland discuss fundraising campaign development from a writer’s point of view.
They’re joined by Graham Van Dixhorn, AMPERAGE’s Senior Writer and Content Strategist. Listen in as they reveal the importance of brand awareness, tips for campaign themes and case statements and the relationship between marketing and fundraising.
7 Sept 2023
Journey Mapping
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If you’re selling a product, good or service, this episode is for you. AMP UP podcast hosts, Bryan Earnest and Rachael Holland discuss the marketing journey experience through the lens of the consumer.
Joining the conversation is Erin Bishop, AMPERAGE’s VP of Strategy. Listen in as they share how brands can strengthen customer engagement, remove ineffective touchpoints, and bridge the gap between marketing and operations.
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