Amplified Business Show

About Amplified Business Show

The Amplified Business Show is the podcast for business owners, technology leaders, and entrepreneurs looking to transform their operations with innovative technology strategies. Hosted by Jeff Price and presented by CAS Inc., a globally trusted name in AV consulting, this podcast delivers practical insights on scaling your business, improving efficiency, and maximizing ROI through the smart use of technology. Each episode dives into topics like content creation, technology integration, and leveraging physical spaces to drive real business results. Join Jeff and industry experts as they share actionable advice and cutting-edge ideas to help you stay ahead in today’s fast-paced business environment. If you're ready to amplify your business, subscribe now and start transforming the way you and your team works!

Publisher

Jeff Price

Category

business

Language

en

Explicit

No

First episode

15 Sept 2025

Latest episode

20 Oct 2026

Latest episodes

23 episodes in the feed.

1. 

   20 Oct 2026

   How B2B Online Ordering Helps Manufacturers and Distributors Grow Revenue.

   B2B buyers expect easier ways to research and place orders, but many manufacturers and distributors still make customers work too hard. The opportunity isn’t just to put products online, it’s to make buying simpler while giving people more room for the human support that matters. Episode Summary What does it take to build a B2B e-commerce experience that customers actually want to use? Ethan Giffin, founder and CEO of a B2B e-commerce agency, explores why customer friction can quietly cost manufacturers and distributors business and how a well-designed digital revenue channel can change that. For business leaders weighing an e-commerce investment, this conversation offers a useful perspective on where to begin, why the project is bigger than launching a website, and how technology can support stronger customer relationships rather than replace them. It’s a look at the practical choices behind modern B2B buying and the difference between simply offering an online portal and making it genuinely easy to do business with you. You’ll learn: How to identify friction by considering what customers experience emotionally as they try to order. Why an ERP product catalog may need clearer, customer-facing descriptions before it’s ready for e-commerce. How slow customer approvals and internal resistance can hold back digital adoption. Why sales teams should be involved in e-commerce planning and how online ordering can reduce routine order entry. How AI can help develop product catalogs from sources such as PDFs, CAD files, and images, with human review. Why B2B automation, such as cart reminders, should reflect longer buying and approval cycles. How a five-stage digital maturity model can help businesses choose a realistic starting point. Why digital commerce should be treated as an ongoing revenue channel, with pilots, customer adoption, and optimization not just a website project. How service businesses can apply e-commerce principles by making scheduling and rescheduling easier online. Why qualifying the right buyers can involve gates, while the transaction itself should be smooth. Episode Chapters 00:00 The customer-friction question 00:38 Meet Ethan Giffin 02:02 The next wave of B2B e-commerce 05:22 Customer journeys and hidden friction 09:03 Catalog, ERP, and internal resistance 11:40 E-commerce as support for sales teams 15:46 Connecting digital and physical experiences 17:38 AI, automation, and product catalogs 20:46 Product content and discoverability 25:00 Adoption, revenue, and operational wins 30:47 Digital maturity and business growth 40:01 Challenges facing larger companies 45:02 The three-year implementation journey 50:10 E-commerce opportunities for service businesses 54:35 The key takeaway: make buying easier 57:30 Guest resources and closing Memorable Quotes “The job is not to get rid of the sales team. It’s actually to give them more time to sell to their long tail customers and turn them into lighthouse customers, and not having to do the data entry.” — Ethan Giffin If you have a business, you should think about what kind of friction is in place for your customers today.” — Ethan Giffin Leveraging AI to create the catalog with human review and human editing has been a significant game changer for us.” Resources Mentioned Closing the Digital Revenue Gap — Ethan Giffin’s book; free copies offered to listeners at b2becombook.com. B2B E-Commerce Agency — b2becommerceagency.com. B2B e-commerce workshops and summit — Workshops and the agency’s annual B2B e-commerce summit were mentioned. Platforms and services discussed: Shopify, WooCommerce, WordPress, Amazon, and Alibaba. About the Guest Ethan Giffin is the founder and CEO of a B2B e-commerce agency, formerly known as Groove Commerce. He works with mid-market manufacturers and distributors to develop digital revenue channels, including wholesale buying portals. He is also the author of Closing the Digital Revenue Gap. Connect with the Guest Website: b2becommerceagency.com Book: b2becombook.com About the Podcast Welcome to the Amplified Business Show – where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems. Subscribe to the Amplified Business Show for more straight-shot conversations on using IT, AV, and AI to build a more resilient business. Connect with Jeff Website (Communications Advisory Service, Inc.): casav.com Website (Texas Collective Studio): texascollective.studio LinkedIn: Jeff Price

2. 

   6 Oct 2026

   How Better Communication and AI Can Support Business Teams.

   Strong leadership communication starts with understanding what motivates people—not just choosing the right words or technology. How can leaders create genuine connection and help teams work better together? Episode Summary A new app won’t make people feel heard on its own. Jeff and Jennifer talk about what does: understanding what matters to people, asking before telling, and choosing the right way to communicate. They connect those everyday leadership habits to hybrid meetings, audience attention, and using AI to get ideas moving. The point is practical: technology can help carry a message, but connection still depends on how people listen and respond. Key Takeaways • Ask what motivates people before assigning work or offering solutions. • Use personality tools to understand differences, not label people. • Match tasks to people’s strengths and support them where they need to grow. • Choose the channel to fit the message; text works well for simple facts, while richer conversations need more context. • In a large room, focus on individuals to make the message feel personal. • Use AI to generate ideas, then apply your own judgment. • Keep in touch with past clients; they may be your best source of future work. Episode Chapters 00:00 Intro 03:00 Personality differences and team strengths 10:00 How leaders shape communication 15:00 In-person, video, email, and text 21:00 Speaking to small and large audiences 26:00 Hybrid meetings and asking better questions 33:00 Better inputs and using AI 37:00 Technology, connection, and work-life boundaries 43:00 Short-form video and earning attention 48:00 Authentic branding and LinkedIn 53:00 Vision, plans, and taking action 56:00 Event technology and closing thoughts Memorable Quotes • "Ask really good questions and understand their motivations, their intentions, and where they’re coming from, because it’s so easy to skip that.” • “If we think about it differently and we can hash through that and work through it, we actually will make a better decision together.” • “Get a clear picture of what you want.” • “Better inputs always make better outputs.” Resources Mentioned • Myers-Briggs, Culture Index, Predictive Index — Understanding work styles. • LinkedIn — Reaching potential clients. • YouTube Shorts — Sharing short videos and promoting longer content. • Marco Polo — Keeping in touch with friends. • AI — Brainstorming marketing ideas. • Alex Hormozi’s Rule of 100 — Consistent outreach. About the Guest Jennifer Sedlock is an inspiring, authentic, and strategic speaker, consultant, author, coach, wife, mother of three, and women’s event speaker. She has spent more than 31 years speaking and training, with a focus on leadership, communication, and helping teams work more effectively. Connect with Jennifer • Website: jenniferspeaks.com • LinkedIn: Jennifer Sedlock • YouTube: TheJenniferSpeaks! About the Podcast Welcome to the Amplified Business Show—where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems. Subscribe to the Amplified Business Show for more straight-shot conversations on using IT, AV, and AI to build a more resilient business. Connect with Jeff: • Casa AV: casav.com • Texas Collective Studio: texascollective.studio • LinkedIn: Jeff Price SEO Tags: Leadership communication, Soft skills, Personality testing, Myers-Briggs, Effective communication, Digital communication, Personal branding, Professional development, Team dynamics, Technology impact, Motivation, Visionary leadership, Business growth, Relationship building, Networking strategies, AI, team management, employee engagement, hybrid meetings, communication technology, LinkedIn for business, client relationships, team building, management skills.

3. 

   29 Sept 2026

   How Tech, Storytelling, and Real Relationships Can Grow Rodeo Without Killing Its Western Soul.

   What happens when you treat cowboys like pro athletes and rodeo like a serious media product without losing the grit, danger, and tradition? And what does that unlock for athletes, arenas, and brands when you finally get the scoring, storytelling, and sponsorship side dialed in? Episode Summary Rodeo has big-league athletes, blue‑collar fans, and a deep tradition—but it hasn’t always had the media, structure, or tech to match. Brad Hughes from Tough Draw walks through how he’s building a sports and media company in that world: representing professional rodeo athletes, who largely operate as independent contractors, working with both Western and non-Western brands, and using film, podcasts, and written features to move the sport forward You’ll hear real examples of what sponsors are paying attention to, how content and in‑person experiences can turn a patch into a true partnership, and why better scoring and smarter tools matter to someone who’s literally getting on the back of a bull to make a living. If you care about where Western sports are headed from a business and storytelling standpoint, this gives you a clear picture of what’s possible. Key Takeaways How Tough Draw blends film, podcasts, and written journalism to tell Western sports stories. Why rodeo athletes function like freelancers and what they actually need from representation. How social media and podcasts are helping fans connect with athletes beyond the arena. Why AI-assisted scoring could change judging, payouts, and fan understanding of the sport. What smart sponsors look for beyond logo placement in Western sports partnerships. How tools like Rodeo Now give athletes more insight into stock and event decisions. Where Brad sees real opportunity for events, film projects, and long-term campaigns in rodeo. Episode Chapters 00:00 Tough Draw and the Western sports landscape 04:15 Working with Western and non-Western brands 09:05 Tech as a way to extend, not replace, rodeo culture 14:40 Film, podcasts, and Tough Draw Tuesday storytelling 20:10 Rodeo athletes as 1099 pros and Tough Draw Sports 26:30 Social media, fandom, and the “Yellowstone” effect 33:20 Production value, arenas, and athlete focus 39:40 AI scoring, judging debates, and fan clarity 47:20 Sponsors, patches, and building real partnerships 55:30 What’s next for Tough Draw, events, and the Lane film Memorable Quotes “At the core we can call it a sports and media company that’s rooted in the Western space. We tell stories, represent athletes with brands, produce content, and build our own properties—but the common thread through all of it is relationships.” “Western sports doesn’t need technology to become something different. It’s more about using technology to help more people experience what already makes the culture so special.” “These guys are 1099 athletes. They’re their own driver, their own bookkeeper, their own social media manager. Our goal is to come alongside them and help them actually make a living doing this.” “A logo by itself doesn’t have a lot of inherent value. What happens around the logo is what matters.” “If money was no object, I’d put it into scoring—using AI to help bring more consistency. Judging has human error and subjectivity, and that directly affects how much money ends up in these athletes’ pockets.” Resources Mentioned Tough Draw – Western sports storytelling, media, and athlete representation: https://www.toughdraw.com Lane: Life, Legend, Legacy – Documentary on Lane Frost from Tough Draw Cowboy Plus (formerly Cowboy Channel) – Western sports broadcast and streaming platform. Let’s Freaking Rodeo Podcast – Cowboy Plus podcast hosted by a current Western athlete. PRCA (Professional Rodeo Cowboys Association) – Sanctioning body for professional rodeo. PBR (Professional Bull Riders) – Bull riding organization using replay and experimenting with AI scoring visuals. Rodeo Now – App for event producers, stock contractors, and athletes to share and review stock videos and rodeo info. Acumatica – Business management software company partnering with Tough Draw athletes. TrueVet Solutions – Sponsor partnered with bareback rider Jacob Lees. Yellowstone / Taylor Sheridan – Franchise helping drive mainstream interest in Western culture. Savannah Bananas – Example of fan-first, experience-driven sports model referenced in the conversation. About the Guest Brad Hughes, founder of Tough Draw. Website (hub for everything Tough Draw): https://www.toughdraw.com Tough Draw: Facebook: https://www.facebook.com/ToughDraw Instagram: https://www.instagram.com/toughdraw/ Tough Draw Sports: Facebook: https://www.facebook.com/toughdrawsports Instagram: https://www.instagram.com/toughdrawsports/ Tough Draw Talks (Podcast): Facebook: https://www.facebook.com/toughdrawtalks Instagram: https://www.instagram.com/toughdrawtalks/ Brad Hughes: LinkedIn: https://www.linkedin.com/in/bradley-hughes-636b3360/ Instagram: @bradleyhughes87 Facebook: @bradleyhughes87 About the Podcast Welcome to the Amplified Business Show – where technology meets real-world solutions. This is the space for anyone looking to work smarter, communicate better, and build stronger operations through AV and tech-enabled systems. Subscribe to the Amplified Business Show for more straight-shot conversations on using IT, AV, and AI to build a more resilient business. Connect with Jeff Website (Casa AV): https://www.casav.com Website (Texas Collective Studio): https://www.texascollective.studio LinkedIn: https://www.linkedin.com/in/jeff-price-8776b674/ SEO Tags tough draw, brad hughes, western sports, rodeo business, athlete representation, sponsorship strategy, western storytelling, sports media company, lane frost film, cowboy culture, blue collar audience, brand partnerships, fan experience, social media for athletes, content for sponsors, cowboy plus, amplified business show, jeff price, texas collective studio, AV production, live event production, sports tech, AI in sports, scoring innovation, rodeo now app, western marketing, niche sports growth

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Apple Podcasts (US)

5.0 / 5

2 ratings

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Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.