Amplify

About Amplify

Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).

Publisher

Association for Accounting Marketing

Category

business · technology

Language

en

Explicit

No

First episode

13 Jan 2017

Latest episode

15 Sept 2026

Latest episodes

92 episodes in the feed.

1. 

   15 Sept 2026

   Behavioral Economics for Accountants: Shifting Focus From Cost to Value

   Stop competing on price and start unlocking the subconscious psychology behind why clients choose your accounting firm. In this episode of Amplify, host John Tyreman sits down with Melina Palmer, CEO of The Brainy Business and behavioral economics expert. Together, they explore how applying psychological principles and behavioral economics can transform marketing and pricing strategies for accounting firms. From reframing service value and storytelling to building authentic trust, Melina shares actionable insights to turn clients into loyal partners. In this episode, you'll learn: How framing opportunity costs shifts client focus away from service pricing Why positioning the client as the hero turns your firm into a trusted guide How choosing between a quality or value positioning impacts pricing strategy Why leveraging social proof and shared unity strengthens client trust and rapport How genuine empathy and active listening foster long-term client retention Host:  John Tyreman, Founder, Red Cedar Marketing Guest:  Melina Palmer, Founder and CEO of The Brainy Business

2. 

   1 Sept 2026

   Unignorable Buyer Psychology: Why Buyers Buy Accounting Services | Katelyn Bourgoin

   Host John Tyreman interviews buyer psychology expert Katelyn Bourgoin, founder of Unignorable, about leveraging cognitive biases to make accounting firms unignorable and build trust.

3. 

   1 Apr 2026

   The BD Blueprint: How Accounting Firms Create Sustainable Growth

   Host Cassy Clayman interviews Neil Barrow, founder of Enabled BD, on building a sustainable business development blueprint for accounting firms, emphasizing cultural shifts and technology.

Who has been a guest on Amplify

Names identified in recent episode analyses. Showing up to five guests.

• Katelyn Bourgoin
• Neil Barrow
• Adam Klein
• Mike Jones
• Rob Brown

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Contact Amplify

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Amplify