Amplify Canada is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories…welcome to Amplify Canada.
Food For Thought.
What is the real cost of the food on your table?
In 2020, the world stopped, but small business owners across Canada didn't. Amplify Canada told their stories: the struggles, the determination, the refusal to give up. Now, host Linda Freeman is going back.
For many Canadian businesses, the pandemic wasn't the end of the challenges, it was just the beginning. Today, rising costs are being felt at every stage of the food chain, from the dock, to the vineyard, to the grocery aisle.
So what's driving the price on your plate? Is it the cost of getting the product to market? Supply and demand? Or is the way Canadians eat and what they're willing to pay for it changing for good?
We follow the Canadian food economy from multiple angles: a conversation with commercial fisherman Fraser MacDonald of Good Fish on the real cost of getting seafood to market, a visit to the vineyards of the Okanagan, and a look at sustainable, plant-based materials with a cactus leather shoe designer. We also sit down with Dr. Sylvain Charlebois (https://www.dal.ca/faculty/management/faculty-staff/our-faculty/sylvain-charlebois.html), expert and Director of the Agri-Food Analytics Lab at Dalhousie University, to paint the bigger picture of what's shaping what we eat.
About the Host
Linda Freeman hosts Amplify Canada, revisiting the small business owners whose stories defined the show's first seasons. Linda is a media professional who has been immersed in Canada's media for decades. She has interviewed and told hundreds of stories over the years, gathering insight and perspective on how to be better.
Amplify Canada: Season 3. Resilience Revisited. Listen wherever you get your podcasts.
20 Aug 2026
Trailer: Persaverance and hope
What does perseverance look like when uncertainty becomes the new normal?
In 2020, the world stopped, but small business owners across Canada didn't. Amplify Canada told their stories: the struggles, the determination, the refusal to give up. Now, host Linda Freeman is going back.
For many Canadian businesses, the pandemic wasn't the end of the challenges, it was just the beginning. From inflation and labour shortages to supply chain disruptions and economic uncertainty, today's business leaders continue to navigate an ever-changing landscape.
So what separates the businesses that continue to thrive? Is it innovation? Adaptability? Leadership? Or is resilience itself becoming one of Canada's most valuable economic assets?
We sit down with Economist David WIlliams to talk about the current economy and explore the perseverance and hope that still exists with small businesses today.
About the Host
Linda Freeman hosts Amplify Canada, revisiting the small business owners whose stories defined the show's first seasons. Linda is a media professional who has been immersed in Canada's media for decades. She has interviewed and told hundreds of stories over the years, gathering insight and perspective on how to be better.
Amplify Canada: Season 3. Resilience Revisited. Listen wherever you get your podcasts.
#canada #hope #smallbusiness
23 Jul 2026
Resilience Revisited
Amplify Canada is an initiative created by Pattison Media designed to celebrate and elevate small businesses, the backbone of our economy. Thousands of small businesses, groups, family organizations and individuals are showcased on Pattison Media radio stations from Winnipeg to Vancouver throughout the year. Every month we go deeper and share the incredible journey of a few that have made an impact on their community. Some have flourished, others may need a little extra love and support. These are their stories…welcome to Amplify Canada.
In season 2 we re-visit some old friends and check in on how things have been going.
#podcast #canada
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Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
2 ratings
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