About AMPLIFY - Insights & Expert Talks for the Audio Industry
AMPLIFY is the monthly pulse-check for everyone shaping the future of digital marketing and corporate audio. Powered by DMEXCO and hosted by Max Conrad - co-founder & CEO of Hypecast and one of the most influential voices in the space - each episode delivers:
Deep-dive conversations with industry leaders who are rewriting the rules of reach, relevance, and revenue.
Expert insights that decode emerging trends before they hit the mainstream.
Need-to-know updates packaged in a concise, high-value format you can finish on your commute.
Every episode drops alongside an exclusive editorial column on dmexco.com (https://www.dmexco.com), Subscribe and stay informed, inspired, and ahead of the curve with AMPLIFY.
You are an expert or know someone who should be on the podcast? Reach out via amplify@hypecast.one (mailto:amplify@hypecast.one)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
DEUTSCH: Digital Audio, das wirklich verkauft - Björn Benna, RMS
Willkommen zu Episode 4 von AMPLIFY. Unser Gast ist Björn Benna, Senior Digital Sales Manager bei RMS Radio Marketing Service – dem führenden Audiovermarkter in Deutschland.
Hauptthema
Wie sich Radio und Digital Audio 2025 perfekt ergänzen: von datengetriebenem Targeting (DMP) über Smart Speaker, In-Game und In-Car Audio bis hin zu KI-gestützter Spotproduktion – plus konkrete Budget-Hausnummern und Cases zur Wirkung.
Was wir besprechen (Kurzüberblick)
RMS Audio DMP als Gamechanger: Präzises Targeting im Audio seit 2018 – Haushaltsnettoeinkommen, Interessen & Co. endlich auch fürs Ohr.
Smart Speaker boomen: Rund 30 % der Nutzung laufen bereits über smarte Lautsprecher – mit neuen Interaktionsmöglichkeiten (z. B. Infos per Zuruf).
Radio bleibt Massenmedium: Über 50 Mio. Hörer täglich – schnelle Reichweite, starke Regionalität, hohe Sendertreue.
Voice Interactions & Utility: Von Versicherungsinfos „auf Zuruf“ bis zu dialogischen Erlebnissen, ohne das Programm zu verpassen.
In-Game Audio: Werbeformate, die den Spielfluss nicht stören – optional mit Incentives (z. B. Coins/Level-Ups) und dezenter Banner-Bridge zur Landingpage.
In-Car Targeting: Live erkennen, dass Nutzer im Auto sind – ideal für Tankstellen, Retail-Aktionen oder Urlaubs-Prompts; erste Integrationen u. a. via TuneIn in Nissan und Tesla.
KI-Spotcreator von RMS: Skalierte Produktion, lokale Händler-Adaptationen & Geotargeting – Qualität „kaum vom Sprecher zu unterscheiden“.
Wirkung & Forschung: Sales-Lift-Beispiel mit +36 % auf das beworbene Produkt und +22 % Strahlkraft auf die Range; mentale Verfügbarkeit & „Audio on Search Up“.
Budget-Reality-Check: Einstieg ab ca. 20–25 Tsd. €, damit Tests messbar werden – Zielsetzung, Kreation & (Geo)Targeting bestimmen die Range.
Ausblick: Qualität + Innovationsgeschwindigkeit + Schulterschluss der Gattung als Antwort auf Plattform-Dominanz.
Connect mit unseren Gästen & Host
Björn Benna (Gast) – LinkedIn (https://de.linkedin.com/in/bjoernbenna/en?utm_source=chatgpt.com)
Maximilian Conrad (Host) – LinkedIn (https://de.linkedin.com/in/maximilianconrad1000/en?utm_source=chatgpt.com) & Instagram (https://www.instagram.com/mr.max.conrad/?utm_source=chatgpt.com)
Mehr dazu
DMEXCO: DMEXCO (https://dmexco.com/?utm_source=chatgpt.com)
BVDW: bvdw.org (https://www.bvdw.org/en/?utm_source=chatgpt.com)
This podcast is produced by Hypecast Productions.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
2 Sept 2025
Why Digital Audio Needs a Bigger Stage – Pascal Hohmann & Gian-Marco Spinosa, AMPLIFY @ DMEXCO
Welcome to episode 3 of the AMPLIFY podcast!
Today’s guests are Pascal Hohmann and Gian-Marco Spinosa, the initiators behind the AMPLIFY initiative at DMEXCO - Europe’s leading digital marketing expo. Together, they’ve built a new platform for the business of digital audio, uniting podcasting, radio, tech, brands and agencies under one roof.
From fragmented value chains to AI disruption, and from overlooked inventory to international ambitions—this episode goes deep into why audio needs its own B2B summit.
Main Conversation:
We unpack how AMPLIFY is setting the stage for audio to take its rightful place in the digital marketing world—and why it’s long overdue.
What you’ll hear:
The origin story of AMPLIFY: Why podcasting, radio, adtech, and agencies needed a shared space at DMEXCO
“Making audio sexy again.” What it really means—and why agencies and brands need to think beyond Spotify
AI’s real impact: Easier production, smarter targeting, and new inventory that benefits the entire ecosystem
The global vision: How AMPLIFY will grow from Germany to a pan-European platform with always-on content
What to expect at DMEXCO 2025: Live productions, international partners (Acast, Canon, Epidemic Sound), and 40+ talks and masterclasses across two days
Why Canon is investing in audio: The rise of vodcasting and the B2B opportunity behind the camera
The power of community and content: From side events and editorial partnerships to international meetups
Future ambition: Turning AMPLIFY into a pull event where global audio leaders ask to join—not the other way around
Connect & Follow
Pascal Hohmann - LinkedIn: https://www.linkedin.com/in/pascalhohmann/ (https://www.linkedin.com/in/pascalhohmann/ )
Gian-Marco Liska - LinkedIn: https://www.linkedin.com/in/gspinosa/ (https://www.linkedin.com/in/gspinosa/)
Host – Max Conrad - LinkedIn: https://www.linkedin.com/in/maximilianconrad1000/ (https://www.linkedin.com/in/maximilianconrad1000/?utm_source=chatgpt.com) oder Instagram: https://www.instagram.com/mr.max.conrad/ (https://www.instagram.com/mr.max.conrad/?utm_source=chatgpt.com)
Stay in the loop
🎧 Explore the future of digital audio at DMEXCO → https://dmexco.com/ (https://dmexco.com/?utm_source=chatgpt.com)
Brought to you by Hypecast Productions
If you liked the episode, hit follow, leave a rating, and share it with your team or community. More to come!
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
19 Jul 2025
Is Audio-First Still Podcasting’s Superpower? – James Cridland, Podnews
Welcome to episode 2 of AMPLIFY!
Our guest is James Cridland, the Brisbane-based editor & publisher of the industry-leading daily briefing Podnews and a self-styled “radio futurologist” with 35 years in audio innovation. From launching the first mobile radio stream in 2005 to mapping tomorrow’s on-demand landscape, James brings deep insight into where podcasts—and radio - go next.
Main Conversation:
We explore how an audio-first mindset can keep podcasting distinctive while embracing new platforms, formats and revenue streams.
What you’ll hear
James’ career arc – from award-winning radio producer and tech trail-blazer to the daily voice behind Podnews’ 7.2 bn-dollar industry coverage.
“Something for your ears when your eyes are busy.” Why that simple test still defines a podcast—and why the word still matters.
The video surge (and coming cooldown). Spotify, YouTube and creators chased higher CPMs; James predicts many shows will pull back once ROI reality bites.
Business growing pains. Lay-offs, shuttered apps (RIP Google Podcasts) and big wins: Acast and Spotify hit full-year profit while ad spend tops $2.4 bn in the US.
Niche power & community monetisation. From daily “Horses in the Morning” to B2B shows, tight audiences unlock premium sponsors, subscriptions and live events.
Mainstream milestone. Monthly podcast listening now exceeds 50 % of adults in the US and UK, with steady global climb rather than a hype-cycle spike.
Future bets. Stadium tours, branded merch—even SIM-card services—plus smarter pricing to avoid ad overload and keep skip-buttons at bay.
Radio vs. podcasts. How European broadcasters thrive by treating “radio” as every channel, and why US AM/FM’s narrower definition should be a cautionary tale.
Connect & Follow
James Cridland
Newsletter & news hub: https://podnews.net/ (https://podnews.net/)
Personal site: https://james.cridland.net/ (https://james.cridland.net/)
LinkedIn: https://www.linkedin.com/in/jamescridland/ (https://www.linkedin.com/in/jamescridland/)
Host – Max Conrad
LinkedIn: https://www.linkedin.com/in/maximilianconrad1000/ (https://www.linkedin.com/in/maximilianconrad1000/)
Instagram: https://www.instagram.com/mr.max.conrad/ (https://www.instagram.com/mr.max.conrad/)
Stay in the loop with DMEXCO (https://dmexco.com/ (https://dmexco.com/)) and BVDW (https://www.bvdw.org/ (https://www.bvdw.org/)) for the latest in digital & audio marketing.
This podcast is produced by Hypecast Productions—hit follow, drop a rating, and share the episode with your community!
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
28 Jun 2025
Is Podcasting’s Next Boom Omni-Channel? – Nina Wüst, Acast
Nina Wüst, Sales Director at Acast, analyzes the 2025 podcasting landscape with host Max Conrad and emphasizes how an omni-channel strategy drives the medium’s next growth phase in this interview.
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