AMP Up Your Digital Marketing (formerly AMP UP Your Social Media) brings together the leading marketing practitioners to share how they are succeeding in today's digital landscape. Each podcast focuses on providing you with the knowledge and strategies you need to be a successful marketer.
Whether you focus on content, social media, advertising or any other aspect of digital marketing, this podcast has something for you.
Episode #149 - How Business Texting Could Help Your Marketing Strategy
Texting is the preferred channel of communication for many people. Having said that, it’s still not used as often in business as it could be. In this episode of AMP Up Your Digital Marketing (https://www.gaggleamp.com/ampup), host Glenn Gaudet talks with Scott Heimes, Chief Marketing Officer at Zipwhip (https://www.zipwhip.com/), a business texting software platform. They cover the advantages of texting leads and customers, why it works better than calling or emailing, and the stigma around texting.
You’ll learn:
Why business texting works.
What marketers should keep in mind to run a text messaging campaign successfully.
What guardrails marketers should look out for so they don’t mishandle business texting.
29 Sept 2020
Episode #148 - How To Make Product-Led Growth Work For You — Even in the Most Technical of Spaces
In this episode of AMP Up Your Digital Marketing (https://www.gaggleamp.com/ampup), Glenn Gaudet speaks with Jason McClelland, CMO at Domino Data Lab. They talk about the importance of product-led growth in the SaaS industry and how to execute it successfully.
Product-led growth is a huge trend in marketing these days, but traditionally it works best for products that are fairly straightforward, like Netflix and Spotify.
Leveraging product-led growth for a highly technical audience can be tricky, but it can pay off immensely. Jason says it helps him generate interest amongst developers and data scientists, who typically don’t care about flashy marketing initiatives — they just want to try the product out.
Once a user has opted into a free trial or freemium product, you have to nurture them through the process. It’s like a Ferrari, Jason explains. You can’t just throw someone into the driver’s seat and say, “Go.”
15 Sept 2020
Episode #147 - How To Execute Marketing Campaigns in a Highly Regulated, Highly Targeted, and Highly Misunderstood Industry
In this episode of AMP Up Your Digital Marketing (https://www.gaggleamp.com/ampup), Glenn Gaudet speaks with Kayt Leonard, the public relations manager at PSI CRO (https://www.psi-cro.com/). They talk about what executing marketing campaigns looks like when working in a highly regulated, highly targeted, and highly misunderstood industry.
Clinical trials are an integral part of health care, but they’re often misunderstood. (Thanks, Hollywood.)
At any given time, there are hundreds of thousands of clinical trials registered across the world. Each one needs a specific number of participants who meet a specific set of criteria. As the PR manager of PSI CRO, it’s Kayt Leonard’s job to find these participants.
“There's no template we have,” Kayt says. “There's no ability to look through previous campaigns and see, ‘All right, this patient population worked; these advertisements and keywords worked.’ We really build out every single campaign and every single persona as if it's the first time we've ever done it.”
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Apple Podcasts (US)
5.0 / 5
3 ratings
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