AMS Illuminations

About AMS Illuminations

AMS Illuminations brings together fellows from the Academy of Marketing Science (AMS) for deep dives into the ever-changing world of marketing. Tune in to each episode for insider career tips, strategies for forging successful research partnerships, explorations of groundbreaking marketing studies, and discussions on the game-changing impact of new technologies.

Publisher

Academy of Marketing Science

Category

business

Language

en

Explicit

No

First episode

17 May 2024

Latest episode

6 Jul 2026

Latest episodes

12 episodes in the feed.

1. 

   6 Jul 2026

   From Prediction to Creation: Rethinking Marketing in the Age of Generative AI

   Generative AI is changing marketing fast — but what does that really mean for strategy, creativity, ethics and consumer trust? In this episode of AMS Illuminations, host Brad Carlson talks with Dr. Erik Hermann, Interim Professor of Marketing at European University Viadrina, about the shift from predictive AI to generative and agentic AI. Together, they explore AI as both collaborator and competitor, why consumers form emotional attachments to machines, and how marketers can use AI responsibl...

2. 

   12 May 2026

   The Human-Centered Algorithm: Marketing in the Age of AI

   AI is changing far more than productivity. It’s changing how people make decisions, form opinions, build trust, express creativity, and even understand themselves. In this episode of AMS Illuminations, Stefano Puntoni joins the conversation to explore what happens when algorithms become deeply woven into everyday consumer life — and why marketers need to think beyond efficiency and automation. As The Sebastian S. Kresge Professor of Marketing at The Wharton School and Co-Director of Wharton H...

3. 

   22 Dec 2025

   Human Leadership and Digital Transformations in Sales Leadership

   What happens when high-tech selling meets human leadership? In this episode of AMS Illuminations, host Brad Carlson talks with Dr. Nawar Chaker, Associate Professor of Marketing at the Haslam College of Business at the University of Tennessee, about how sales leadership is evolving in an era of AI, automation, and remote work. Drawing on research published in top journals, they explore what effective salesperson persistence really looks like, why relational skills matter more than ever, and h...

4. 

   27 Oct 2025

   From Data to Deals: The Future of Sales

   Host Brad Carlson talks with Dr. Deva Rangarajan of IESEG School of Management about how data, psychology, and technology are transforming sales. From AI ethics and trust to intuition, resilience, and the evolving customer relationship, this episode explores what it takes to succeed in a tech-driven world—and why the human element still matters. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci LinkedIn: linkedin.com/company/academy-of-marketing-sci...

5. 

   23 Sept 2025

   Sales Rewired: Technology, Talent, and Tomorrow's Strategy

   In this episode of AMS Illuminations, host Brad Carlson sits down with Dr. Raj Agnihotri, Raisbeck Endowed Dean, Morrill Professor, and Mary Warner Professor of Marketing at Ivy College of Business-Iowa State University. Together, they explore how technology is reshaping sales, from social platforms and automation to AI in everyday practice. Dr. Agnihotri shares insights on digital mediation, the evolving role of relationships in selling, and the skills tomorrow’s sales professionals need to ...

6. 

   28 Aug 2025

   Sales at the Crossroads: AI, Ethics and the Future or Selling

   How is AI reshaping the sales profession—and what does that mean for trust, ethics, and the role of human judgment? Host Brad Carlson sits down with Ed Nowlin, professor of marketing at Kansas State University, to explore the evolving balance between people and technology in selling. They discuss the ethical dilemmas created by automation, the skills tomorrow’s sales professionals will need, and how researchers and educators can prepare the next generation. Whether you teach, research, or pra...

7. 

   18 Oct 2024

   The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 2

   In this episode of AMS Illuminations, Brad Carlson, Immediate Past President of AMS, continues his conversation with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet ...

8. 

   3 Oct 2024

   The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 1

   In this episode of AMS Illuminations, Brad Carlson, President of AMS, speaks with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet evolving market demands. Follo...

9. 

   2 Aug 2024

   Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 2

   In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci (https://www.facebook.com/AcadMktingSci/) LinkedIn: linkedin.com/company/academy-of-marketing-science (https://www.linkedin.com/company/academy-of-marketing-science) Instagram: instagram.com/acadmktingsci (https://www.instagram.com/acadmktingsci/) For more information on AMS, visit https://ams-web.org/ (https://ams-web.org/). Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci (https://www.facebook.com/AcadMktingSci/) LinkedIn: linkedin.com/company/academy-of-marketing-science (https://www.linkedin.com/company/academy-of-marketing-science) Instagram: instagram.com/acadmktingsci (https://www.instagram.com/acadmktingsci/) For more information on AMS, visit https://ams-web.org/ (https://ams-web.org/).

10. 

    25 Jul 2024

    Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 1

    In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointment Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci (https://www.facebook.com/AcadMktingSci/) LinkedIn: linkedin.com/company/academy-of-marketing-science (https://www.linkedin.com/company/academy-of-marketing-science) Instagram: instagram.com/acadmktingsci (https://www.instagram.com/acadmktingsci/) For more information on AMS, visit https://ams-web.org/ (https://ams-web.org/).

11. 

    17 Jun 2024

    Bridging the Gap: Academia to Industry, Part 2

    Welcome to Part 2 of  debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, continue their conversation about the gaps between academia and industry, exploring how academic research can be adapted to drive practical business solutions. Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains. Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable. For more information on AMS Illuminations, visit https://ams-web.org/illuminations (https://ams-web.org/illuminations). If you have questions or topics you'd like to hear discussed, reach out to us at amsweb@outlook.com. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci (https://www.facebook.com/AcadMktingSci/) LinkedIn: linkedin.com/company/academy-of-marketing-science (https://www.linkedin.com/company/academy-of-marketing-science) Instagram: instagram.com/acadmktingsci (https://www.instagram.com/acadmktingsci/) For more information on AMS, visit https://ams-web.org/ (https://ams-web.org/). Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci (https://www.facebook.com/AcadMktingSci/) LinkedIn: linkedin.com/company/academy-of-marketing-science (https://www.linkedin.com/company/academy-of-marketing-science) Instagram: instagram.com/acadmktingsci (https://www.instagram.com/acadmktingsci/) For more information on AMS, visit https://ams-web.org/ (https://ams-web.org/).

12. 

    17 May 2024

    Bridging the Gap: Academia to Industry, Part 1

    In the first episode of AMS Illuminations, Brad D. Carlson, Ph.D., President of AMS, and Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, discuss Welcome to the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, provide insights into the gap between academia and industry, exploring how academic research can be adapted to drive practical business solutions. Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains. Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable. For more information on AMS Illuminations, visit https://ams-web.org/illuminations (https://ams-web.org/illuminations). If you have questions or topics you'd like to hear discussed, reach out to us at amsweb@outlook.com. Follow the Academy of Marketing Science on social media: Facebook: facebook.com/AcadMktingSci (https://www.facebook.com/AcadMktingSci/) LinkedIn: linkedin.com/company/academy-of-marketing-science (https://www.linkedin.com/company/academy-of-marketing-science) Instagram: instagram.com/acadmktingsci (https://www.instagram.com/acadmktingsci/) For more information on AMS, visit https://ams-web.org/ (https://ams-web.org/).

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Apple Podcasts (US)

4.4 / 5

5 ratings

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Based on episode analysis; this does not confirm that the show is currently accepting guests.