Ever go "wtf?!" if you once again spent a day consuming more than creating? Yep, been there, done that! Hence the name of this podcast. My name is Anja Eve and I'm a singer, songwriter & music producer from the Netherlands. In this podcast, I share the journey of reclaiming my focus as a creative in a world full of distractions. My hope is that this inspires you on your own creative journey. Expect real talk about the creative process, mindset, mindfulness, marketing and all things digital minimalism.
Welcome back to the whatthefocus podcast! In this episode I share why I’ve decided to start creating and sharing again, even though I’ve always struggled with consistency online.
I talk about the pressure to show up constantly as a creative and the black-and-white thinking that sometimes stops me from sharing altogether.
Overview of topics:
Starting the podcast again and why the topic of focus keeps pulling me back
My struggle with consistency, visibility, and feeling like I should either go all in or disappear completely
Why one real person connecting with your art can mean more than online numbers sometimes
Finishing a new song, recording vocals again, and the vulnerable side of that process
My recent TikTok experiment and why I noticed it affecting my patience and creativity
My recent article:
https://anjaeve.substack.com/p/the-case-for-sharing-your-art-even
What are you working on this week? Connect with me on Substack at https://anjaeve.substack.com/p/welcome-back-to-the-whatthefocus (http://www.whatthefocus.com/)so we can keep each other accountable!
31 Jan 2025
Creatively Stuck? How To Make Progress Anyway
In this episode, I’m diving into the messy reality of creative progress and why it’s never as linear as we want it to be.
You might recognize that fun cycle of "this is genius → this is garbage → maybe it’s okay". Been there, done that!
But instead of forcing creative breakthroughs, I introduced a new simple practice for myself to keep my momentum.
As a result, I am still growing creatively - even if I'm not feeling creative or making the best bangers ever!
✨ If you’ve ever felt frustrated with your creative process, I hope this episode reminds you that growth can happen in all kinds of ways—even when it doesn’t feel like it.
👉 Join my newsletter at whatthefocus.com (https://www.whatthefocus.com) to get updates about new episodes.
18 Jan 2025
14 Days Off Instagram Update: The Calm Is Real
In this episode, I’m sharing an update halfway through my 30-day Instagram Detox. Will I ever go back? That remains to be seen 👀
I cover the (very!) positive effects so far on my sense of self-connection, creativity and community—as well as as some considerations for the future.
[00:02:10] Connection:
Finding peace in the enoughness of my own life. Why not knowing what others are doing is freeing, and how much more at peace I feel with myself.
[00:07:23] Creativity:
How deactivating Instagram has improved my focus for guitar practice and songwriting. Plus, how my relationship with short-form content as a whole is changing (even with TikTok).
[00:10:37] Community:
The realization that I’m more social WITHOUT social media. Intentional, direct, and meaningful contact is so much better than reacting to digital versions of people.
[00:13:49] Considerations:
Will I go back? My honest thoughts on whether Instagram is really needed for my creative and personal goals and why I’m not entirely sure yet.
Prompt:
Instead of thinking about what you “should” do or what other people do, ask yourself: what are my most important values in life and does being on social media (or a specific app) align with those values?
Listen in to explore how stepping away from the noise can amplify your creativity and simplify your life.
👉 Join my newsletter at whatthefocus.com (http://whatthefocus.com/) to get updates about new episodes.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
55
Social presence
0
YouTube
0
Engagement
32
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