Join Byron weekly while he chats with founders, creators and self-starters about how they started and where they are now.
The aim is to understand the mental frameworks and hurdles around getting started and to find out more about their industries.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
#76 Why founders keep hiring the wrong people (and what to do instead)
Willbound Co-founder Logan Merrick discusses why founders often fail in offshore hiring, revealing how to attract top global talent and avoid common remote team mistakes in this interview.
17 Jun 2025
#75 How to build real authority in 2025
Host interviews Sam Winsbury, founder of Kurogo, who shares insights on building a personal branding agency, scaling content strategies, and establishing authority in the evolving digital landscape.
14 Apr 2025
#74 This AI Powered Marketplace Is Replacing Cold Outreach with Creator Influence
David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth.
In this episode, we dive into:
• Why cold outreach is dying — and what’s replacing it
• The power of niche creators in B2B marketing
• How Limelight is using AI and data to scale partnerships
• David’s no-BS approach to startup building
• Fundraising lessons from a second-time founder
• What most startups get wrong about product design
• The underrated skill every founder needs
David doesn’t hold back. If you're building a startup, scaling a brand, or rethinking how to do marketing in 2025, this one’s for you.
Connect with David:
LinkedIn (https://www.linkedin.com/in/dw1232/)
Limelight (https://www.limelighthq.com/)
Follow Me:
YouTube (https://www.youtube.com/@AnotherExcusePodcast)
Newsletter (https://anotherexcuse.beehiiv.com/)
LinkedIn (https://www.linkedin.com/in/byrongrealy/)
Instagram (https://www.instagram.com/anotherexcusepod/)
Twitter (https://x.com/ByronGrealy)
TikTok (https://www.tiktok.com/@another_excuse)
Subscribe for more conversations with founders who’ve been there, built that, and kept going.
New episodes every week.
Chapters
00:00 Introduction to Limelight's Growth
03:14 Building a Core Team
06:08 Strategic Shifts in Scaling
09:01 Hiring and Company Culture
11:47 Raising Capital and Investor Relations
15:00 Raising Capital: The Necessity and Strategy
17:49 Crafting the Perfect Investment Deck
20:52 The Importance of Speed in Product Development
23:55 Prioritizing Features: Aligning with Business Goals
27:06 Leveraging Influencers for Brand Growth
30:07 Measuring Campaign Success: Metrics That Matter
32:46 Navigating Challenges in B2B Marketing
35:56 Lessons Learned: The Entrepreneurial Journey
38:48 The Future of Business: Distribution and Brand Value
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
19,210
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
15 ratings
Podcast Authority Score: 64 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
69
Social presence
0
YouTube
76
Engagement
71
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