App Growth Show

About App Growth Show

The App Growth Show is a podcast about what it actually takes to grow a mobile app. Each episode goes deep on a different part of the app growth funnel, bringing in senior mobile marketing specialists to break down the strategies, challenges, and tactics they work with every day. From ASO, paid user acquisition and creative strategy to onboarding, lifecycle marketing, retention, monetization and pricing, we cover the entire user journey. Episodes also dig into the infrastructure behind growth — including Meta, attribution, MMPs, measurement, targeting, experimentation, and more. No single channel grows an app in isolation. Beyond the Install connects the dots across the full funnel to explore how modern mobile growth actually works. Hosted by App Guardians. Book a call with us here to kickstart your app growth journey: https://appgrowthnetwork.com/freeevaluation/. (https://appgrowthnetwork.com/freeevaluation/.)

Publisher

App Guardians

Category

business · technology

Language

en

Explicit

No

First episode

5 Nov 2021

Latest episode

15 Oct 2026

Latest episodes

32 episodes in the feed.

1. 

   15 Oct 2026

   App Growth in the AI Era: Budgets, Creative Testing & Cohort Truth

   Welcome to a new era of The App Growth Show, presented by App Guardians! AI is transforming how mobile apps are built, marketed, and scaled. But with more automation, faster development, and increasingly sophisticated advertising algorithms, one question remains: How important is human experience and intuition in driving sustainable app growth? In this episode, host Arpit Patel sits down with Peter Jung, Director of Paid UA & Creatives at App Guardians, to explore the evolving mobile marketing landscape, the growing influence of AI, and what it really takes to launch and scale a successful app in today's competitive market. Drawing on years of experience across mobile gaming, subscription apps, paid user acquisition, and creative strategy, Arpit and Peter share practical insights into the challenges facing app developers and marketers. FROM BUILDING AN APP WITH AI TO TESTING IT WITH $1,000 Arpit shares his firsthand experience building a mobile app using AI, despite having no traditional software engineering background. He walks through his journey from initial concept to launching paid user acquisition campaigns with a $1,000 testing budget. He also breaks down how his initial cost per install (CPI) dropped from approximately $16 to $3, why patience matters during campaign learning periods, and which early performance indicators he prioritizes before making decisions about scaling. WHAT YOU'LL LEARN IN THIS EPISODE: AI in Mobile Marketing: How AI is accelerating campaign analysis, creative production, and app development—and why human judgment remains essential. Launching on a Limited Budget: How to approach early-stage app marketing, test acquisition channels, and evaluate initial performance without overspending. Understanding Early Growth Signals: Why click-through rates, install conversion rates, onboarding performance, and early retention matter when validating a new app. Creative Testing Strategies: How many creatives should you test? When should you pause underperforming ads? And why doesn't more creative volume always mean better results? The Reality of Winning Ads: Why creatives with weak top-of-funnel metrics can sometimes generate the strongest revenue and lifetime value. Balancing Automation With Experience: Why advertising platform recommendations and AI-generated insights shouldn't replace the expertise of experienced mobile marketers. From the rise of AI-powered app builders to the unpredictable nature of creative performance, this conversation offers a practical look at how the mobile growth playbook is evolving. Whether you're an indie app developer testing your first campaigns, a founder preparing to scale, or an experienced mobile marketer navigating the age of AI, this episode is packed with insights you can apply to your own growth strategy. ABOUT THE APP GROWTH SHOW Presented by App Guardians, The App Growth Show brings together mobile marketing experts, industry leaders, and growth practitioners to explore what actually drives mobile app success. CONNECT WITH APP GUARDIANS Website: https://appguardians.com (https://appguardians.com/) Subscribe to The App Growth Show on Apple Podcasts, Spotify, and YouTube for more conversations about the future of mobile app growth.

2. 

   2 Apr 2025

   High Five: What Flies and What Flops When Using AI to Craft and Scale Creatives

   Hey, App Growth Community! Welcome back to High Five, our five-part mini-series spotlighting five of the boldest minds making the biggest waves in mobile marketing. In this final episode, we’re ending on a high note with Michal Bubernik (https://www.linkedin.com/in/michalbubernik/), Head of Marketing at Pixel Federation (https://www.pixelfederation.com)—the Slovakian studio behind beloved hits like TrainStation 2, Seaport, and Diggy’s Adventure. A creative force and industry veteran, Michal has helped shape Pixel’s reputation for simulation excellence and built a standout strategy that blends data-driven experimentation with human realness. Joining host Peggy Anne Salz and series regular Peter Jung (http://www.linkedin.com/in/pjung12), Head of Paid UA & Creatives at App Guardians (https://www.appguardians.com), Michal shares how AI is empowering his team to scale creative production without sacrificing quality—or soul. From the early days of static ad testing to fully automated video workflows and AI-generated voiceovers, Michal takes us behind the scenes on how his team went from brainstorming to blockbuster ads. Tune in for honest insights and pragmatic tips, including when to let AI take the wheel, how to spot a winning creative early, and why sometimes the best-performing ads…aren’t the prettiest. (Spoiler: scrappy still sells.) Plus, don’t miss Michal’s backstory about how he became the “Tuna of the Gaming Industry.” It’s the perfect finale to a series about fearless experimentation, fast iteration, and never losing sight of the human touch. Listen in now! 00:00 - Intro 01:49 - The "tuna" of the gaming industry 03:56 - AI in creatives strategy 11:14 - Scaling AI creatives 17:15 - "Worth it" AI tools 22:39 - Benchmarking performance 25:30 - Peter's scrappy picks 31:20 - Michal's winning creatives 35:55 - What doesn't work

3. 

   16 Jan 2025

   High Five: What It Takes To Craft Winning Creatives For Mobile Games

   Hey, App Growth Community! Welcome back to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we welcome Luis de la Cámara (https://www.linkedin.com/in/luiscamaraking/), Vice President of Marketing at Rovio Entertainment (https://www.rovio.com/), the mobile gaming powerhouse behind the Angry Birds franchise. For nearly 20 years, Luis has shaped some of the most iconic games in the industry. He’s helped garner 600+ million installs for titles across genres, but his expertise goes beyond meeting metrics; Luis brings a unique creative edge, honed through years of leadership and a surprising past as a competitive breakdancer! Joining our host, Peggy Anne Salz, and returning guest Peter Jung (http://www.linkedin.com/in/pjung12), Head of Paid UA & Creatives at App Guardians (https://appguardians.com/), Luis discusses how the fusion of art and science fuels creative strategy in gaming. From capitalizing on the fantasy of escapism to the power of emotionally engaging visuals, he shares honest insights and actionable tips for crafting ad campaigns that resonate with users and drive results. It’s an episode teeming with lessons from a truly top-of-the-line marketer, including how to craft creatives on the fly, when to challenge your winning creatives, and how to leverage scrappy tactics without compromising results. Tune in now! CHAPTER TIMESTAMPS 00:00 - Intro 04:19 - Creatives creation platforms 11:35 - Crafting creatives on the fly 19:49 - How to find a winning creative 24:03 - It's a volume game 29:10 - Hero creatives 37:04 - Scrappiness vs speed 42:31 - One tip from Luis 44:08 - Good vs bad ads

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

9,140

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 45 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

64

Social presence

0

YouTube

68

Engagement

0

Contact App Growth Show

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.