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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

App Growth Show

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by App Growth Network

5.0(1 reviews)

31 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Authority

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FairBased on show quality, social media presence, reviews, charts, and more

Quality64

Social0

YouTube68

Engagement0

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Podcast Overview

Welcome to the App Growth Show — where we host mobile experts to unlock valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are here to help you reach your mobile growth goals. Every week, discover new facets with us in achieving mobile app success, from user acquisition to retention strategies and beyond. The App Growth Show is brought to you by the App Guardians | A Marketing Divison of App Growth Network. Book a call with us here to kickstart your app growth journey: https://appgrowthnetwork.com/freeevaluation/.

Language

🇺🇲

Publishing Since

11/5/2021

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality64

Social0

YouTube68

Engagement0

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Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

43 minutes

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iTunes Tags

6.5/10

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Publishing Consistency

Every 40 days

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Recent Episodes

April 2, 2025

High Five: What Flies and What Flops When Using AI to Craft and Scale Creatives

Hey, App Growth Community! Welcome back to High Five, our five-part mini-series spotlighting five of the boldest minds making the biggest waves in mobile marketing.In this final episode, we’re ending on a high note with <a href="https://www.linkedin.com/in/michalbubernik/" rel="ugc noopener noreferrer" target="_blank">Michal Bubernik</a>, Head of Marketing at <a href="https://www.pixelfederation.com" rel="ugc noopener noreferrer" target="_blank">Pixel Federation</a>—the Slovakian studio behind beloved hits like TrainStation 2, Seaport, and Diggy’s Adventure. A creative force and industry veteran, Michal has helped shape Pixel’s reputation for simulation excellence and built a standout strategy that blends data-driven experimentation with human realness.Joining host Peggy Anne Salz and series regular <a href="http://www.linkedin.com/in/pjung12" rel="ugc noopener noreferrer" target="_blank">Peter Jung</a>, Head of Paid UA & Creatives at <a href="https://www.appguardians.com" rel="ugc noopener noreferrer" target="_blank">App Guardians</a>, Michal shares how AI is empowering his team to scale creative production without sacrificing quality—or soul. From the early days of static ad testing to fully automated video workflows and AI-generated voiceovers, Michal takes us behind the scenes on how his team went from brainstorming to blockbuster ads.Tune in for honest insights and pragmatic tips, including when to let AI take the wheel, how to spot a winning creative early, and why sometimes the best-performing ads…aren’t the prettiest. (Spoiler: scrappy still sells.) Plus, don’t miss Michal’s backstory about how he became the “Tuna of the Gaming Industry.”It’s the perfect finale to a series about fearless experimentation, fast iteration, and never losing sight of the human touch. Listen in now! 00:00 - Intro01:49 - The "tuna" of the gaming industry03:56 - AI in creatives strategy11:14 - Scaling AI creatives17:15 - "Worth it" AI tools22:39 - Benchmarking performance 25:30 - Peter's scrappy picks31:20 - Michal's winning creatives35:55 - What doesn't work

January 16, 2025

High Five: What It Takes To Craft Winning Creatives For Mobile Games

Hey, App Growth Community! Welcome back to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we welcome <a href="https://www.linkedin.com/in/luiscamaraking/">Luis de la Cámara</a>, Vice President of Marketing at <a href="https://www.rovio.com/">Rovio Entertainment</a>, the mobile gaming powerhouse behind the Angry Birds franchise. For nearly 20 years, Luis has shaped some of the most iconic games in the industry. He’s helped garner 600+ million installs for titles across genres, but his expertise goes beyond meeting metrics; Luis brings a unique creative edge, honed through years of leadership and a surprising past as a competitive breakdancer! Joining our host, Peggy Anne Salz, and returning guest <a href="http://www.linkedin.com/in/pjung12">Peter Jung</a>, Head of Paid UA & Creatives at <a href="https://appguardians.com/">App Guardians</a>, Luis discusses how the fusion of art and science fuels creative strategy in gaming. From capitalizing on the fantasy of escapism to the power of emotionally engaging visuals, he shares honest insights and actionable tips for crafting ad campaigns that resonate with users and drive results. It’s an episode teeming with lessons from a truly top-of-the-line marketer, including how to craft creatives on the fly, when to challenge your winning creatives, and how to leverage scrappy tactics without compromising results. Tune in now! CHAPTER TIMESTAMPS 00:00 - Intro 04:19 - Creatives creation platforms 11:35 - Crafting creatives on the fly 19:49 - How to find a winning creative 24:03 - It's a volume game 29:10 - Hero creatives 37:04 - Scrappiness vs speed 42:31 - One tip from Luis 44:08 - Good vs bad ads

December 11, 2024

High Five: The Three Ad Components Guaranteed To Get Users To Download Your App

Welcome back, App Growth Community, to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we showcase <a href="http://www.linkedin.com/in/pjung12" rel="ugc noopener noreferrer" target="_blank">Peter Jung</a>, Director of Paid UA & Creatives at <a href="https://appguardians.com/" rel="ugc noopener noreferrer" target="_blank">App Guardians</a>, a mobile-first marketing agency focused on strategic growth. Throughout his career, Peter has managed $33+ million in ad spend and scaled hundreds of apps, including Lucky Day, a Top 10 App on iOS and Android. He joins our host, Peggy Anne Salz, in this week’s show to reveal his strategy for crafting captivating and attention-grabbing creative ads that actually convert and reduce wasted ad spend. It’s a strategy quite similar to fishing, he says. To effectively catch and keep users, every ad needs to bait, hook, and reel in users with engaging visuals, a clear call-to-action, and a creator or character that matches its target demographics' user persona. Throughout the episode, Peter shares several resources that marketers can review before, during, and after creating their ads to ensure each one meets this criteria before spotlighting real ads from real apps and explaining why each one either flopped or had users flying to the app stores to download. This is a show filled with practical tips and advice, from the three core elements of a strong creative and the tools Peter uses to edit his ads to why a soft sell rather than a direct ask might be the better option and the metrics to keep an eye on to evaluate campaign performance. Listen in now! CHAPTER TIMESTAMPS 00:00 - Intro 01:10 - Core of strong creatives 03:25 - Why CTA is so important 05:17 - Direct vs Indirect CTAs 07:34 - Gaming vs non-gaming apps 08:52 - App elements to consider in creatives 16:07 - The creative fishing formula 23:25: A checklist for great ads 27:29 - Effective or ineffective ad #1 30:24 - Effective or ineffective ad #2 32:00 - Effective or ineffective ad #3 35:00 - Effective or ineffective ad #4 36:42 - Effective or ineffective ad #5 29:32 - Effective or ineffective ad #6 41:34 - Metrics to pay attention to 43:44 - Where does AI ad value? 46:10 - The secret to staying innovative 49:00 - Where to connect with Peter

31 total episodes available

Deep-dive analytics for App Growth Show

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is App Growth Show?: Welcome to the App Growth Show — where we host mobile experts to unlock valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are here to help you reach your mobile growth goals.

Every week, discover new facets with us in achieving mobile app success, from user acquisition to retention strategies and beyond.

The App Growth Show is brought to you by the App Guardians | A Marketing Divison of App Growth Network. Book a call with us here to kickstart your app growth journey: https://appgrowthnetwork.com/freeevaluation/.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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