Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters
Claim This Podcastby Steve Young
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Podcast Overview
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Language
🇺🇲
Publishing Since
2/7/2018
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Recent Episodes

June 24, 2026
Copy Our $70,000/Month Apple Ads Strategy
<p>Want better results and ROI from your Apple Search Ads?</p><p>In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.</p><p>You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.</p><p>Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026.</p><p>You'll learn:</p><p>✅ The 2 Apple Ads campaigns every app should start with</p><p>✅ How we structure accounts managing $70K+ monthly spend</p><p>✅ Campaign setup best practices for 2026</p><p>✅ Common Apple Search Ads mistakes to avoid</p><p>✅ How to improve efficiency and scale profitable growth</p><p>✅ When to expand beyond the initial campaign structure</p><p>Industry Report Mentioned:</p><p>AppsFlyer Performance Index:</p><p><a href="https://www.appsflyer.com/resources/reports/performance-index/" target="_blank" rel="noopener noreferer">https://www.appsflyer.com/resources/reports/performance-index/</a></p><p>Need help growing your app?</p><p>Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies:</p><p><a href="https://www.appmasters.com" target="_blank" rel="noopener noreferer">https://www.appmasters.com</a></p><p>You can also watch this video here: <a href="https://youtu.be/q3JuNLUKL1U" target="_blank" rel="noopener noreferer">https://youtu.be/q3JuNLUKL1U</a></p><p>*********************************************</p><p>SPONSORS</p><p>The app growth playbook is changing fast.</p><p>AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.</p><p>Download it free from the link below: <a href="https://bit.ly/4uvoHGM" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4uvoHGM</a></p><p>*********************************************</p><p>Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. </p><p>Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit <a href="http://appcharge.com" target="_blank" rel="ugc noopener noreferrer">appcharge.com</a> to learn more</p><p>*********************************************</p><p>Yango Ads is offering 20% revenue boost bonus, sign up here: <a href="https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus" target="_blank" rel="ugc noopener noreferrer">https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus</a>. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!</p><p>*********************************************</p><p>Follow us:</p><p>YouTube: <a href="http://appmasters.com/youtube" target="_blank" rel="ugc noopener noreferrer">AppMasters.com/YouTube</a><br>Instagram: <a href="https://www.instagram.com/appmastersco/" target="_blank" rel="ugc noopener noreferrer">@App Masters</a><br>Twitter: <a href="https://twitter.com/AppMastersCo" target="_blank" rel="ugc noopener noreferrer">@App Masters</a><br>TikTok: <a href="https:,//www.tiktok.com/@thesteveyoung" target="_blank" rel="ugc noopener noreferrer">@stevepyoung</a><br>Facebook: <a href="https://www.facebook.com/AppMastersCo/" target="_blank" rel="ugc noopener noreferrer">App Masters</a></p><p>*********************************************</p>

June 20, 2026
From $50 In The Bank To Multi-Million-Dollar Exit
Entrepreneur Susan Ho shares her journey from startup founder to multi-million-dollar exit, detailing fundraising strategies and growth acceleration tactics in this interview.

June 13, 2026
The Untapped Ad Revenue Opportunity for Mobile Apps
Host Steve Young interviews Nana Landau, In-App Partnerships at Yango Ads, about unlocking untapped ad revenue in under-monetized regions and emerging markets.
984 total episodes available with 109 transcripts
Recent guests on App Marketing by App Masters
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Susan Ho
Guest
Nana Landau
Guest
Steve P Young
Guest
David Andersen
Guest
David LoPresti
Guest
Vadim
Guest
David Barnard
Guest
Michael Gants
Guest
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Frequently asked questions
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- What is App Marketing by App Masters?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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