Ever spent hours scrolling only to find nothing you could actually apply? Well…me, YES! → I’m Liliya Yakhneva. Welcome to #Applied Stuff - a place where ideas meet practical application. My goal is simple: to help you think deeper and act smarter :)
#Applied Stuff (ENG)
Claim This Podcastby Liliya Yakhneva (#AppliedStuff)
14 episodes
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Podcast Overview
Ever spent hours scrolling only to find nothing you could actually apply? Well…me, YES! → I’m Liliya Yakhneva. Welcome to #Applied Stuff - a place where ideas meet practical application. My goal is simple: to help you think deeper and act smarter :)
Language
🇺🇲
Publishing Since
9/22/2025
1 verified contact email on file for #Applied Stuff (ENG)
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Recent Episodes
June 24, 2026
Why Would a Company Pay to Give Things Away? | Commoditize Your Complements
<p>When a company hands you something valuable for free, the first explanation you reach for is some version of generosity-with-an-angle...and that feeling of "having won" is exactly what stops you from asking the next question - What is this free thing actually for? The good thing however is that once you understand what that FREE is really for, you can't unsee it.</p><p>Table of contents:</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ">0:00</a> - In this episode</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=32s">0:32</a> - The strategy: "Commoditize your complements"</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=39s">0:39</a> - What's a complement? </p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=60s">1:00</a> - When the complement gets cheaper, people tend to buy more of the thing it pairs with.</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=106s">1:46</a> - Welcome back to <a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a></p><p><br></p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=123s">2:03</a> - Why free?…generosity-with-an-angle?!</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=151s">2:31</a> - Why would anyone spend real money making someone else's product cheap?</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=239s">3:59</a> - Strategy explained in simple words + Example</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=297s">4:57</a> - 2 Lookalike Tricks that are NOT this</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=361s">6:01</a> - What’s the difference?</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=392s">6:32</a> - Caveats</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=452s">7:32</a> - How much real money has been made</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=458s">7:38</a> - IBM's ~$1 billion bet on Linux </p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=484s">8:04</a> - Google & Android</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=515s">8:35</a> - Survivorship bias</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=541s">9:01</a> - Not every free thing is a complement (when you're the product)</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=560s">9:20</a> - Bottomline</p><p><br></p><p><a href="https://www.youtube.com/watch?v=Mwd4qIA9ZTQ&t=623s">10:23</a> - Thank you!</p><p><br></p><p><a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a></p><p><br></p><p>Where ideas meet practical application.</p><p><br></p><p>————</p><p><br></p><p>P.S.If you'd like to support this channel, please rate it on YouTube, Spotify, Amazon Music or Apple Podcasts. You'll also find my social media at the very bottom of the description or in the channel bio if you'd like to connect. Your support truly means a lot to me, thank you! =)</p><p><br></p><p>🔔 Subscribe to <a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a> for deep dives into strategy, operating mechanics & real-world business thinking.</p><p><br></p><p>————</p><p><br></p><p>DisclaimerThe content presented on this channel is provided strictly for discussion purposes. Nothing presented should be interpreted as legal, financial, economic, or any professional advice. By consuming this content, you acknowledge that you remain fully responsible for your own decisions. I disclaim any liability for outcomes resulting from the use or interpretation of the information presented. The information may contain errors or omissions and is provided without warranty of accuracy or completeness.<br></p>
May 25, 2026
It Wasn't the Fees: Who Was Behind Spirit Airlines' Collapse?
<p>You’ve probably read the headlines by now - “Spirit Airlines failed because customers finally got tired of paying for every bag and seat” or “The fee model had finally collapsed under its own weight”…And yes, there’s a piece of truth in it. But the operational story, the one that actually failed Spirit Airlines, sits a layer below: in the unit economics of an ultra-low-cost carrier (ULCC) - a model that strips the fare down to the bone and charges for everything that used to come included & In what happens to that model when a business optimizes every variable to the edge and leaves itself nothing to absorb the next shock. It’s also a story about capital structure, about the moment a company looks at its own balance sheet and realizes that the people it owes money to - its senior bondholders, the creditors with the strongest claim on whatever's left - no longer have interests that line up with yours. And why not even a federal rescue package could help that situation. Let us see what happened with Spirit Airlines :)Table of Contents:</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo">0:00</a> - What is going on with Spirit Airlines?</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=17s">00:17</a> - Why headlines are misleading</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=66s">01:06</a> - In this episode: How Spirit made money, What’s wrong with Spirit´s business model, How key stakeholders interests affected the case & Efficiency tradeoffs</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=109s">01:49</a> - Welcome back to <a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a></p><p><br></p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=127s">02:07</a> - How Spirit Airlines actually made money and Why the "ultra-low-cost" label is a little misleading</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=160s">02:40</a> - The fare was bait? (UNBUNDLING explained)</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=216s">03:36</a> - What Spirit's operating identity looked like (unit cost, cabin & fleet choices, high load factors, hub-and-spoke network?)</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=335s">05:35</a> - What Spirit Airlines bet on </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=362s">06:02</a> - Why optimization can be a risk</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=428s">07:08</a> - The customer trap & pricing power defense </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=469s">07:49</a> - Why fee fatigue didn't actually kill Spirit</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=502s">08:22</a> - A bit of context </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=510s">08:30</a> - 2022: the Spirit-Frontier merger collapses</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=518s">08:38</a> - The JetBlue pivot: a $3.8B deal </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=534s">08:54</a> - January 2024: a federal judge blocks Spirit´s deal with JetBlue on antitrust grounds</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=548s">09:08</a> - July 2023: Pratt & Whitney discloses the A320neo engine defect</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=575s">09:35</a> - By 2025: average Spirit aircraft utilization drops from ~11 to 8 hours a day</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=602s">10:02</a> - November 2024: Spirit files Chapter 11 for the first time</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=609s">10:09</a> - March 2025: emerges — and is back in bankruptcy five months later</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=617s">10:17</a> - March 2026: a new restructuring plan (a bet that prices would come down)</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=639s">10:39</a> - Late April 2026: the plan collapses </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=665s">11:05</a> - The thing I want to be careful about</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=709s">11:49</a> - The federal ~ $500M rescue?</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=730s">12:10</a> - Who was really in charge of the future of Spirit Airlines </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=765s">12:45</a> - Why priority matters in this case </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=776s">12:56</a> - What happens when a company like Spirit gets in trouble (capital stack, senior debt, equity, queue for getting paid back if things break) </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=820s">13:40</a> - What federal financing has to do with all that? </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=846s">14:06</a> - Creditors´ perspective</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=891s">14:51</a> - Bondholders vs. Federal Rescue</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=926s">15:26</a> - BOTTOMLINE</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=981s">16:21</a> - Important caveats</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=1045s">17:25</a>- Fuel hedging explained</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=1075s">17:55</a> - Lucky streak ≠ healthy business model </p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=1145s">19:05</a> - 2 possible takeaways from Spirit case</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=1149s">19:09</a> - Takeaway 1</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=1167s">19:27</a> - Takeaway 2</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=1199s">19:59</a> - Closing</p><p><br></p><p><a href="https://www.youtube.com/watch?v=XZZZVjbiZjo&t=1232s">20:32</a> - Disclaimer</p><p><br></p><p><a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a> Where ideas meet practical application.</p><p><br></p><p>————P.S.If you'd like to support this channel, please rate it on YouTube, Spotify, Amazon Music or Apple Podcasts. You'll also find my social media at the very bottom of the description or in the channel bio if you'd like to connect. Your support truly means a lot to me, thank you! =)🔔 Subscribe to <a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a> for deep dives into strategy, operating mechanics & real-world business thinking.FOLLOW ME LinkedIn: www.linkedin.com/in/liliya-yakhneva-5a693220b</p><p><br></p><p>FOLLOW <a href="https://www.youtube.com/hashtag/applied">#APPLIED</a>STUFF</p><p>Linkedin ENG: https://www.linkedin.com/company/applied-stuff-official-page-in-english/</p>
April 11, 2026
Your Sales Problem Often Isn't a Sales Problem
<p>Your revenue is down and everyone's saying "we need more leads." When revenue is falling, the natural instinct is to push harder on sales...but what if the problem lies in operations?Content Breakdown:<a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=1s">0:01</a> - The Operations Problem disguised as a Sales Problem</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=18s">0:18</a> - In this episode</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=50s">0:50</a> - Welcome to <a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a></p><p><br></p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=78s">1:18</a> - WHY revenue drops get blamed on sales by default</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=124s">2:04</a> - Example: Industrial Equipment Company losing revenue with a healthy pipeline</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=186s">3:06</a> - The Organizational Trap: why it's easier to blame sales</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=213s">3:33</a> - The 3 places where operations hides behind sales</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=220s">3:40</a> - Fulfillment / Delivery & Service</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=244s">4:04</a> - In simple terms (Fulfillment / Delivery & Service)</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=261s">4:21</a> - E-commerce example: when delivery and returns destroy repeat purchases</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=337s">5:37</a> - Capacity / Workload Constraints</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=350s">5:50</a> - In simple words (Capacity / Workload Constraints)</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=374s">6:14</a> - Kitchen example: 100 Hungry Clients</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=413s">6:53</a> - Operating Costs that Make Selling more Unprofitable</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=449s">7:29</a> - The $50 Product Example: how a 15% discount can erase your margin</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=490s">8:10</a> - Why Promotions Aren't always Bad - but you need the full economics</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=517s">8:37</a> - The Reverse-Diagnosis Method: working backwards to find the real bottleneck</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=543s">9:03</a> - Step 1: check Confirmed Orders & Bookings</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=562s">9:22</a> - Step 2: check Fulfillment & Retention</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=608s">10:08</a> - Step 3: check Capacity & Workload</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=633s">10:33</a> - Step 4: check Cash Conversion</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=653s">10:53</a> - Step 5: the Sales Process</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=700s">11:40</a> - The Most Expensive Mistake in Business is not a bad quarter - it's...</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=744s">12:24</a> - Important Caveats: when this framework does and doesn't apply</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=845s">14:05</a> - Bottomline</p><p><a href="https://www.youtube.com/watch?v=-l39xE6T3O8&t=912s">15:12</a> - Disclaimer</p><p><a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a>Where ideas meet practical application.———— P.S. If you'd like to support this channel, please rate it on YouTube, Spotify, Amazon Music or Apple Podcasts. You'll also find my social media at the very bottom of the description or in the channel bio if you'd like to connect. Your support truly means a lot to me, thank you! =)</p><p>🔔 Subscribe to <a href="https://www.youtube.com/hashtag/appliedstuff">#AppliedStuff</a> for deep dives into strategy, operating mechanics & real-world business thinking.DisclaimerThe content presented on this channel is provided strictly for discussion purposes. Nothing presented should be interpreted as legal, financial, economic, or any professional advice. By consuming this content, you acknowledge that you remain fully responsible for your own decisions. I disclaim any liability for outcomes resulting from the use or interpretation of the information presented. The information may contain errors or omissions and is provided without warranty of accuracy or completeness.FOLLOW ME LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1taThGTDA3dUFHNUZZT1FYRGJBSUxjLV8wQXxBQ3Jtc0tuWUNxNFVsb1cwdjRYSUtnQVdNVXZoSy1hNlg3aUhNNW5CSGZYYm1CelJVSTByWXJmcF8yTmduRmVLUE1FRmdSd1VkUWNKU290SlhoNkd5UEt6eWxSZU5SMDlYcHQyNUl2dElCT0lPMnoxREVuUmpUOA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fliliya-yakhneva-5a693220b&v=-l39xE6T3O8" target="_blank" rel="nofollow"> / liliya-yakhneva-5a693220b </a> FOLLOW <a href="https://www.youtube.com/hashtag/applied">#APPLIED</a> STUFFLinkedin ENG: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmg4bjhVeGo1NUNySnRWUTUtTFB0OUpxZjRBQXxBQ3Jtc0tsMEJJd19qX3R2WW1idTZ0U1h5azBMR0RiNjAwRWcxSHRzbzg3MUtuXzBXQmp3Z1dMMXJvaDUzWGVoVzlxVFZBaE5wNmhBM0NUSTktZktZTUNCZ3pYcTA0cGtaM3c4SlF0RWxWVTc4WVdSQmtmVzBFaw&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplied-stuff-official-page-in-english%2F&v=-l39xE6T3O8" target="_blank" rel="nofollow"> / applied-stuff-official-page-in-english </a>Spotify ENG: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFVqb193WHJNUVdmTHpqWGVEN2hNUG5mNm1sUXxBQ3Jtc0tuNG5hY25EdVBuSExzdGhtVVUyeFl2QlV2cDkyT1dHcXhNVVVCc2Izd0FHcmNSTGd3a0pLOTlUY2JpUjFGVktXaU5yR1dGcWV1Qm91ek9EcHpWQUl3STdXVFl3dWdCZ3ozaEFZemFlb1ZJWUY2X1dBbw&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F6fPbay1kG1cPqH13qTrIas&v=-l39xE6T3O8" target="_blank" rel="nofollow">https://open.spotify.com/show/6fPbay1...</a></p>
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