Go deep into your college recruitment strategy with Applift, where hosts George Wolff and Brian Parker help you transform your enrollment approach. Whether you’re rethinking campus visits or reimagining your marketing message, you’ll get practical guidance from industry experts who break down proven strategies into actionable steps. Your ideal student cohort is out there - let AppLift help you connect with them.
989Group's George and Brian join William Miller of Miller/Cook & Associates to talk about the state of higher education and financial aid.
13 Jun 2025
Ask the creative director: what’s your brand personality?
Creative Director George Wolff discusses brand personality and college recruitment with Brian Parker in this interview.
7 May 2025
Students Choose: Flipping the College Costs Playbook
George Wolff and Brian Parker talk with seasoned higher education consultant Bill Miller of Miller Cook & Associates about the cost of higher education and innovations in the financial aid space. Turns out - students have more agency than ever before.
28 Apr 2025
Modern Degrees - The Path to Career and Financial Success
Join George and Brian as they explore modern degrees in higher education. As degrees specialize and move from Liberal Arts to STEM, how does that affect colleges, students and graduates?
4 Apr 2025
SEO for College Recruitment
George Wolff and Brian Parker talk with 989Group partner Adam Asher about SEO and college recruitment.
19 Mar 2025
Is My College Closing?
A question a lot of people are asking right now: Is my college closing? To answer that, George Wolff hosts a conversation with partners Brian Parker and Adam Asher, who have extensive experience working with colleges that have closed or merged.
6 Feb 2025
The AI Revolution in College Enrollment
This episode, George and Brian talk with Andrew, Director of Digital Marketing at 989Group about the "AI Revolution" in college enrollment. How are both applicants and schools using AI, and what are the impacts?
"8 in 10 Colleges Will Use AI in Admissions by 2024" - Intelligent.com, Sept. 2023
"Artificial intelligence and CT college admissions" - Hartford Courant, Jan. 2025
"4 Trends Shaping The College Admissions Process For 2025" - Forbes, Jan. 2025
27 Jan 2025
College Costs with Bill Miller
In this episode, George and Brian get on the phone with Bill Miller from Miller Cook and Associates to talk about college costs. Dive deep into financial aid and the affordability question.
Listen till the end for our new feature: Craziest New College Majors
2 Jan 2025
The College Visit Part 2
In this Part 2, George Wolff and Brian Parker break down the college visit experience from the enrollment side. What makes an effective visit? What should be included? Thoughts on overnight visits? Wolff and Parker answer these questions and more.
9 Dec 2024
The College Visit
Parker shares practical approaches for optimizing college visits, including dividing family responsibilities and creating meaningful experiences for students, parents, and administrators alike.
2 Dec 2024
Special Episode - The Enrollment Cliff
Higher ed leaders George Wolff and Brian Parker explore how the impending enrollment cliff can spark innovation and opportunities in the industry.
12 Nov 2024
What Parents Want
In this episode we talk about what parents want as part of the enrollment process.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 8 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
4
Social presence
0
YouTube
0
Engagement
32
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