Discussion, tips and tactics for retailers considering a native app strategy for their business. Join us and a host of experts from the poq community including retailers and tech partners for passionate conversation and stats that are too good to miss. To find out more about poq visit https://poqcommerce.com/ and to register for Apprising: Mobile to the Max visit https://poqcommerce.com/event/apprising-2023-mobile-to-the-max/

Apprising the Poqcast
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Podcast Overview
Discussion, tips and tactics for retailers considering a native app strategy for their business. Join us and a host of experts from the poq community including retailers and tech partners for passionate conversation and stats that are too good to miss. To find out more about poq visit https://poqcommerce.com/ and to register for Apprising: Mobile to the Max visit https://poqcommerce.com/event/apprising-2023-mobile-to-the-max/
Language
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Publishing Since
11/2/2022
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Recent Episodes

September 29, 2025
Getting Ready for Peak: Unlocking Retail Success with Digital Experience Analytics, with Kirsty Champion, Director of Customer Success at Contentsquare
<p>In this episode if Apprising, a podcast from poq, Kirsty Champion joins us to talk all about preparing for peak trading season—those critical windows when performance, speed, and seamless experiences matter most. We’ll explore how behavioural data helps eliminate guesswork, drive personalisation, and ensure every second counts. From site speed to mobile UX to the KPIs that matter most, this episode will help retailers understand what it really takes to get ready for peak and win customer loyalty.</p>

July 15, 2025
Transforming Retail Engagement with Digital Reciepts: With Edward Drax, Managing Director of Yocuda
<p>In this episode of the Poqcast, Melissa Law, VP of Global Marketing at poq, sits down with Edward Drax, Managing Director of Yocuda, to unpack the transformative power of digital receipt technology in modern retail. Dive deep into a conversation that goes far beyond simple transaction records and explores how digital solutions are reshaping customer experiences, driving sustainability, and creating unprecedented opportunities for retailer-customer connections.</p><p>He describes how digital receipts offered online coupons to store customers, increasing multi-channel customers by 40% and a retailer linking 2 million transactions monthly. Edward discusses the high engagement rates of digital receipts, with open rates of 75-80% and click-through rates higher than average marketing emails. </p><p>Edward shares fascinating insights from Yocuda's journey, revealing how digital receipts have evolved from a novel concept to a critical tool for customer identification, engagement, and personalization. Learn about groundbreaking case studies where retailers have dramatically improved multi-channel customer behavior, increased loyalty program sign-ups, and gained unprecedented insights into in-store transactions.</p><p>Whether you're a retail professional, technology enthusiast, or simply curious about the future of shopping experiences, prepare to be inspired by a vision of retail that is more personalized, sustainable, and connected than ever before. </p><p><strong>Listen here</strong> or on your favorite podcast platform by searching <strong>poq</strong></p>

June 17, 2025
Inspiring Social-First Shopping with AI: with Alex Vaidya, Co-Founder and CEO of StoryStream
Alex Vaidya, CEO of StoryStream, explores how brands leverage shoppable video, user-generated content, and AI to convert social media attention into sales, interviewed by Melissa Law, VP of Global Marketing at poq.
16 total episodes available
Recent guests on Apprising the Poqcast
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Alex Vaidya
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Frequently asked questions
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- What is Apprising the Poqcast?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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