Apptica (Ad Intelligence&App Analytics Tool) together with renowned experts brings up hot topics of mobile app market. In each episode we explore relevant insights, trends and current state of the mobile world.
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UGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC Ninja
Ross Puriasev, CMO at UGC Ninja, shares actionable insights on leveraging user-generated content ads to drive success across industries with data-driven strategies and AI integration.
10 Dec 2024
Beyond the Hype: How Mobio Redefines AI in Digital Marketing with Sergey Konovalov from Mobio Group
Mobio Group CEO Sergey Konovalov shares how his team's innovative AI approach redefines digital marketing, driving revenue growth and conversions through talent, innovation, and practical applications.
29 Oct 2024
In-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan from AdSkill
In this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at AdSkill (https://adskill.io/).
AdSkill (https://adskill.io/) is a global service for launching and optimizing ad campaigns. They empower businesses with robust ad account support, cutting-edge media buying strategies, and the latest industry knowledge. Choose AdSkill, and embrace a world of unmatched advertising success.
We have discussed driving targeted in-app traffic by identifying audiences, optimizing creatives and budgets, using retargeting, tracking key metrics, and preventing mobile app fraud through strategies against click flooding, install hijacking, and data fraud.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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