Apptivate: App Marketing Explained

Apptivate: App Marketing Explained

Hosted by Taylor Lobdell and Taylor · Remerge

4.4from 25 ratings

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55Podcast AuthorityScore out of 100 · How it is scored
245
Episodes
22
Transcribed
25
Ratings
Daily
Cadence
2018
First episode

About Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

Publisher
Remerge
Category
business · business · business
Language
en
Explicit
No
First episode
13 Nov 2018
Latest episode
30 Sept 2026
Apple PodcastsSpotifyWebsiteRSS feed

Latest episodes

22 of 245 episodes have a transcript.

  1. 30 Sept 2026TRANSCRIPT

    The science and psychology behind app onboarding flows - Nicolas Tissier (Purchasely)

  2. 16 Sept 2026TRANSCRIPT

    How mobile marketers can stay relevant in the age of AI agents - Piper Martz (Table Stakes Media)

  3. 27 Aug 2026TRANSCRIPT

    Solving affiliate attribution for app businesses - Michael Butler (Insert Affiliate)

Inside a recent episode

The science and psychology behind app onboarding flows - Nicolas Tissier (Purchasely)

Published 30 Sept 2026 · Transcript excerpt

[…] So people new to the app itself, right? What does that mean to you? And why do you guys split it out into various stages? From my perspective, onboarding is everything that happens between the ad click and the moment where the product actually becomes a habit, right? So when I say onboarding, I actually mean three distinct onboardings run by different teams with different KPIs. So the first one, I would call it the intent onboarding. So it's before the install. That's the web funnel or app store page. Its job is to really capture the user's jobs to be done and qualify their intent. So here, your stake is to turn some attention into some kind of commitment, okay? […]

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Who has been a guest on Apptivate: App Marketing Explained

Names identified in recent episode analyses. Showing up to five guests.

  • Nicolas Tissier
  • Piper Martz
  • Michael Butler
  • Alexandra De Clerck
  • Irwin Hau

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
5.0 / 5
12 ratings
Spotify
3.8 / 5
13 ratings

Podcast Authority Score: 55 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
75
Social presence
0
YouTube
0
Engagement
85

Questions about Apptivate: App Marketing Explained

Who hosts Apptivate: App Marketing Explained?

Taylor Lobdell and Taylor host the show. Published by Remerge.

How often do new episodes come out?

The show publishes daily, based on its RSS feed.

Where can I read transcripts?

22 of 245 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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