This is Cultivate. A podcast for wedding florists, floral designers and creative business owners with the talent, taste and vision to build something extraordinary. Hosted by Bree Michaelas, floral designer, writer and business coach, with a forensic interest in how creative women build businesses that reflect the calibre of their work, you can expect conversations on consultations, pricing, marketing, client experience, leadership, and everything else it takes to build a creative business worthy of your ambition.
April and Fritz
Claim This Podcastby Bree Michaelas
5.0(10 reviews)
26 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇦🇺
Podcast Overview
This is Cultivate. A podcast for wedding florists, floral designers and creative business owners with the talent, taste and vision to build something extraordinary. Hosted by Bree Michaelas, floral designer, writer and business coach, with a forensic interest in how creative women build businesses that reflect the calibre of their work, you can expect conversations on consultations, pricing, marketing, client experience, leadership, and everything else it takes to build a creative business worthy of your ambition.
Language
🇺🇲
Publishing Since
2/7/2024
2 verified contact emails on file for April and Fritz
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Recent Episodes
July 28, 2026
The real reason florists talk too much in consultations
<p>A florist sent me a recording of one of her consultations to audit. Her message said it was her best consult yet. The couple ghosted her.</p><p>Based on my Substack essay <a href="https://open.substack.com/pub/breefloristcoach/p/how-florists-lose-bookings-by-talking?utm_campaign=post-expanded-share&utm_medium=web">How florists lose bookings by talking too much</a> over on <a href="https://breefloristcoach.substack.com/">The Tall Poppy</a>, we explore the first pattern that pulls florists out of congruence in our four-part series: the Filler. It's the pattern that fills every pause and softens every recommendation until it no longer sounds like one. From the inside it feels like care, but to a client, it reads as something else entirely.</p><p>We get into why "just talk less" is useless advice for a Filler, the psychology of contingent self-worth, restrained leadership, and the four steps that turn unbearable silence into the most persuasive part in your consultation.</p><p>Want to know which pattern is running your calls? <a href="https://link.breemcoaching.com.au/payment-link/68eb3e79613b1b6307ceb737" target="_blank" rel="noopener noreferer">Schedule an Accelerator session</a>. You send me one real sales conversation and I'll walk you through it the way I just walked through this one: the pattern, where it fires, what it's costing you, and the shift that closes it. Because once you can see the pattern, you can catch it in every consultation after.</p><p><br></p><p>------</p><p>If you'd like more support, perspective or inspiration between episodes, you'll find me here:</p><ul><li><a href="https://breefloristcoach.substack.com/">The Tall Poppy</a> - Essays at the intersection of floristry, business and creativity, for designers determined to bloom.</li><li><a href="https://breemcoaching.app.clientclub.net/communities/groups/florist-house/home">Florist House</a> - Part community, part business school, part group chat for florists who are building profitable, sustainable businesses.</li><li><a href="https://www.instagram.com/bree.florist.coach/">Instagram</a> - A home for the next gen of female florists building a booked out business.</li></ul>
July 21, 2026
Four things florists do that cost them bookings
<p>Things are going fine. Then a silence stretches a beat too long, or the budget lands nowhere near what's needed for their inspo pics, and you feel something shift.</p><p>I've coached enough florists through their client conversations to know this: there are four common behaviours we slip into under pressure that take us from leading the consultation to trying to survive it.</p><p>Based on my Substack essay <a href="https://open.substack.com/pub/breefloristcoach/p/why-you-suddenly-stop-being-yourself?utm_campaign=post-expanded-share&utm_medium=web" target="_blank" rel="ugc noopener noreferrer">Why you suddenly stop being yourself in consultations</a> over on <a href="https://breefloristcoach.substack.com/" rel="ugc noopener noreferrer" target="_blank">The Tall Poppy</a>, in this episode I walk you through all four and where they come from.</p><p>If the version of you that shows up in consultations sometimes surprises you, you'll want to hear this.</p><p>------</p><p>If you'd like more support, perspective or inspiration between episodes, you'll find me here:</p><ul><li><a href="https://breefloristcoach.substack.com/" rel="ugc noopener noreferrer" target="_blank">The Tall Poppy</a> - Essays at the intersection of floristry, business and creativity, for designers determined to bloom.</li><li><a href="https://breemcoaching.app.clientclub.net/communities/groups/florist-house/home" rel="ugc noopener noreferrer" target="_blank">Florist House</a> - Part community, part business school, part group chat for florists who are building profitable, sustainable businesses.</li><li><a href="https://www.instagram.com/bree.florist.coach/" rel="ugc noopener noreferrer" target="_blank">Instagram</a> - A home for the next gen of female florists building a booked out business.</li></ul>
July 14, 2026
The harder I tried, the fewer weddings I booked
<p>Sometimes the thing you’re doing to try to make a client trust you is the exact thing creating doubt.</p><p>I learned this after telling a bride exactly what I thought she wanted to hear. She didn’t book me, and it took me a long time to understand why.</p><p>In this episode, I’m unpacking the psychology behind what happens when we try a little too hard to appear helpful, confident or professional — and why a couple can leave your consultation feeling like something was “off” without being able to explain what.</p><p>Based on my Substack essay, <a href="https://open.substack.com/pub/breefloristcoach/p/why-clients-trust-some-florists-more?utm_campaign=post-expanded-share&utm_medium=web" target="_blank" rel="ugc noopener noreferrer">Why brides trust some florists more than others</a>, published on <a href="https://breefloristcoach.substack.com/" rel="ugc noopener noreferrer" target="_blank">The Tall Poppy,</a> this episode introduces congruence, the split-second impressions shaping who a bride trusts, and the uncomfortable reason trying harder to appear confident or professional can sometimes have the opposite effect.</p><p>If you’ve ever walked away from a consultation convinced it went well, only to lose the booking and have absolutely no idea why, this might give you somewhere new to look.</p><p>------</p><p>If you'd like more support, perspective or inspiration between episodes, you'll find me here:</p><ul><li><a href="https://breefloristcoach.substack.com/" rel="ugc noopener noreferrer" target="_blank">The Tall Poppy</a> - Essays at the intersection of floristry, business and creativity, for designers determined to bloom.</li><li><a href="https://breemcoaching.app.clientclub.net/communities/groups/florist-house/home" rel="ugc noopener noreferrer" target="_blank">Florist House</a> - Part community, part business school, part group chat for florists who are building profitable, sustainable businesses.</li><li><a href="https://www.instagram.com/bree.florist.coach/" rel="ugc noopener noreferrer" target="_blank">Instagram</a> - A home for the next gen of female florists building a booked out business.</li></ul>
26 total episodes available
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This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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