Delivering considered, contextual strategic communications advice.
The Aprio team is a group of skilled, experienced and highly-regarded communications specialists and our strategically-minded team of experts allows us to deliver and implement strategies in key business areas such as investor relations, crisis and issue communications, digital strategy and content creation, and training and development.
Recorded and produced by Solid Gold Podcasts | #BeHeard
#016 The Power of Storytelling | Authentic, honest, and credible stories win trust
In this episode of the Aprio Voice, Aprio’s Head of Digital, Thomas McLachlan talks with Aprio consultant, Alan Arguile, to explore the power of storytelling in shaping messages that resonate with varied target audiences. Together, they unpack how well-crafted narratives can capture attention, build trust, and deliver impactful messages to all stakeholders.
29 Jul 2024
#015 Unlocking AI: Insights from Mindstone’s CEO on Aprio Voice
Join Thomas McLachlan, Head of Aprio Digital, as he speaks with Joshua Wöhle, CEO of Mindstone, about the transformative power of AI in the latest Aprio Voice podcast episode. Joshua discusses Mindstone’s mission to democratise access to practical AI and how they train corporate staff to harness AI’s potential. The conversation delves into practical applications of AI, preparing for an AI-driven future, challenges for larger companies, and the evolution of corporate communications by 2030. Discover how AI can boost productivity by as much as 40% and reshape our professional lives.
22 Nov 2023
#014 The new South African media landscape
In this episode of our Aprio Voice podcast, Alan Arguile of Aprio Credence speaks to Aprio’s media veteran Rio Matlhaku, about the challenges facing in the media industry and how to manage these challenges. He also provides some insight and tips on the importance of establishing good relations with the media.
11 Jul 2023
#013 Social media analytics and diagnostics
Analyse data from your social channels to support your strategic business decisions.
In this episode of Aprio Voice, Aprio's Alan Arguille speaks to Aprio Digital's account manager, Ritz Pucci, about the role of a specialist for accurate social media analytics and diagnostics.
Learn more about how analytics can assist in evaluating the performance of social media content and help you understand how your audiences are engaging with your content.
17 Aug 2022
#012 It’s all about content, but good content
The importance of developing quality content for the right channel and audience.
In this episode of Aprio Voice, Aprio’s Alan Arguile speaks to Aprio Group’s founder, Julian Gwillim, about the importance of producing and disseminating compelling, distinctive content that resonances with your various stakeholders.
Learn more about some of Aprio’s successes in content development for clients.
5 Apr 2022
#011 Communication for African audiences
In this episode of our Aprio Voice, Alan Arguile of Aprio Credence speaks to Aprio ARM’s Managing Partner, Webster Malido, about the importance for foreign investors to do business in Africa with a local market mindset. Webster shares his perspectives on the differences in stakeholder engagement across the continent, navigating local political and regulatory dynamics across countries as well as digital and skills penetration on the continent.
3 Nov 2021
#010 Pertinent skills needed for effective strategic communications
Today Alan Arguile of Aprio Credence speaks to his seasoned and experienced colleagues, Nikki Catrakilis-Wagner at Aprio Investor Relations, Head of Aprio Digital Thomas McLachlan, Esme Arendse of Aprio Credence and Aprio’s Tracey Peterson about the skills needed in investor relations, digital communications, crisis and reputation management, and internal communications.
Join us as we unpack the skills and attributes to consider for a strategic communications function.
Investor relations
[0:20] Difference between IR & financial PR or financial communications.
[1:30] Where to find skilled, experienced IR experts & practitioners.
[15:50] What are you doing as an industry to enhance skills in IR?
Internal communications
[3:00] Popular term for internal communications? What skills are required to mobilise employees?
[12:50] How to upskill internal communications employees. Is digital communications experience required? Does Aprio provide guidance to clients who have internal communication roles?
Crisis communications & reputation management
[5:27] What skills are involved from a crisis perspective to be wise council when a crisis emerges?
[12:48] Often crisis communication & reputational management is focused on helping clients navigate real-life issues, but for Aprio Credence the work ideally starts long before it hits the fan. More about ensuring that an issue is never transformed into a real-life crisis.
Digital communications
[8:50] Specialist digital communications skills are in demand. Presumably content skills are still core. More about the ideal skills required to succeed as a digital specialist.
[10:57] When building a digital team do you look for a tech savvy person without content experience or someone who is experienced?
[24:00] Is there movement towards being more personal or face to face communication? Is there resistance towards the world of big tech dominating our lives?
[25:50] Do we need to embrace digital communications?
20 Jul 2021
#09 Changing digital landscape for retail investors | Troye Brady and Thomas McLachlan
In this episode Alan Arguile of Aprio Credence speaks to Troye Brady at Aprio Investor Relations and Head of Aprio Digital Thomas McLachlan about the changing investor landscape where more retail investors and day-traders are using social media platforms and organising themselves into influential trading groups on these platforms.
Join us as we unpack what companies should consider when engaging with these audiences.
2 Mar 2021
#08 Managing reputation during a cyber breach | Esme Arendse
In this episode, Alan Arguile speaks to Esme Arendse, Aprio Credence’s Chief Executive, about cyber security risks, the impact of the POPI Act, and managing reputation during a cyber breach.
28 Oct 2020
#07 Building resilience in a listed environment | Nikki Catrakilis-Wagner
Building resilience in a listed environment
The value of transparency and communication
Alan Arguile (Aprio Credence) Nikki Catrakilis-Wagner (Aprio Credence)
In this episode Alan Arguile speaks to investor relations specialist Nikki Catrakilis-Wagner about how and when to engage with the investment community, the increasing value of transparency, the importance of diversity in board composition, and more.
24 Jul 2020
#06 Protecting reputations in the time of COVID | Nikki Catrakilis-Wagner, Phillemon Mosala, Rio Mathlaku, Esme Arendse
Protecting reputations in the time of COVID
People are starting to see the value of crisis-communication preparedness
Alan Arguile speaks to four Aprio colleagues - Nikki Catrakilis-Wagner, Phillemon Mosala, Rio Mathlaku and Esme Arendse about the way Aprio's clients' expectations have changed, and the way Aprio's communications services have evolved in response, since the start of lock-down in March 2020.
12 Mar 2020
#05 Online Reputation Management | Chris Botha
"Everyone's a broadcaster these days."
In this episode of Aprio Voice, Aprio's Alan Arguile speaks to Chris Botha from online reputation management consultants Getclosure. In a wide-ranging and buoyant discussion, they touch on the democratisation of communication, how best to deploy online resources, ideal response times, cybersquatting, and much more.
5 Mar 2020
#04 Content Marketing | Mark Leighton
In this episode Alan Arguile speaks to Mark Leighton, Aprio's content-marketing specialist. Mark has decades of experience in publishing and using high-quality content to build brands and deliver effective campaigns. Here he speaks to Alan about the history and function of content marketing, and about a recent addition to the stable of communications platforms: the digital magazine.
5 Mar 2020
#03 Investor Relations | Lydia du Plessis
In this episode Alan Arguile speaks to Lydia du Plessis, one of Aprio's investor relations (IR) experts, about the way in which IR differs from public relations and other communications functions, its tangible value, how it ought to be measured, top IR tips for listed companies, and more.
5 Mar 2020
#02 Market reports and communication | Troye Brady
In this episode Alan Arguile speaks to Troye Brady, Aprio's in-house research analyst, about the function of his weekly and monthly reports to JSE-listed clients, the uniqueness of South Africa's financial markets as well as the relationship between share prices and corporate communication.
5 Mar 2020
#01 Media Preparedness Training | Alan Arguile
In this episode
Alan Arguile - Aprio | Crisis and Reputation Specialist
Dan Mare
Welcome to Aprio Voice, a podcast in which the Aprio team explore topics in corporate communications and investor relations. In this episode one of our writers, Dan Mare speaks to Alan Arguile about what it takes to be an effective communicator in today's media landscape, and lessons learnt from the more than 900 media training sessions Alan's conducted in his career.
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