ARCast

About ARCast

ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.

Publisher

Studio Xerxes

Category

business · business · business

Language

en

Explicit

No

First episode

30 Nov 2022

Latest episode

20 Oct 2026

Latest episodes

85 episodes in the feed.

1. 

   20 Oct 2026

   Be Bad*ss Everyday

   Send us Fan Mail Sara Reeves is our industry’s energy bunny. She’s been on both ends of the spectrum while working at a big company horsepower like General Mills and nimble quick moves of Albanese. Between these recognizable CPGs, Sara also made a surprising move. Throughout it all, she remains true to herself. Learn about it all in this electric episode of ARCast.

2. 

   6 Oct 2026

   Don’t Guess, Actually Know

   Send us Fan Mail With over half of the United States shopper population covered, Dan doesn’t want you to SWAG. 84.51 continues to build a powerful insights engine to help strategists understand when to zig and when to zag. Tune in as Dan Brach, who is at the center of much of what his organization is developing, gives us a lesson on the value of shopper insights and more.

3. 

   22 Sept 2026

   Throw the Spaghetti at the Wall

   Send us Fan Mail Brad Bock and Molly Lusk of CIBA Solutions share their unconventional paths into category management and what it takes to become a trusted retail partner. They also explore how AI, changing shopper behavior, and new sources of data are reshaping the function—and why the future will require greater flexibility, curiosity, and a willingness to think differently.

Who has been a guest on ARCast

Names identified in recent episode analyses. Showing up to five guests.

• Eric Nardulli
• Alecia Reed
• Audrey Henson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

13 ratings

Spotify

5.0 / 5

10 ratings

Podcast Authority Score: 38 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

48

Social presence

0

YouTube

0

Engagement

71

Contact ARCast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.