Architect My Business (AMB) is a podcast for architects and designers in the AEC who are thinking of starting, already managing or want to take their business to the next level. Hosted by Aya Shlachter, each episode offers simple, actionable tips on leadership, people, marketing, processes, and, of course, profit. Check out our mini-shows: Her Space and Ask Aya!
How Architects Win Clients Through Smart Marketing
If you've ever said "my work speaks for itself" and skipped the marketing, this episode is for you.
In this episode, Aya covers why visibility matters more than ever in the age of AI, how to find your marketing niche, the platforms and tools that won't cost you a fortune, and the mindset shift that will help you stop waiting and start showing up. Whether you're a solopreneur or leading a growing firm, this episode will challenge the way you think about marketing and give you the clarity to finally do something about it. This is Part 1 of a 3-part marketing mini-series designed to help you build a practical marketing strategy for your architecture firm from scratch.
What You'll Learn:
Why architects avoid marketing and why that mindset needs to change
The 4 reasons architects resist marketing (and how to overcome them)
What the 2026 Deltek Clarity Study reveals about digital presence and winning new work
How a passion project podcast grew MGS Global Group from 8 to 60 employees
How to market consistently without a big budget
The Circle of Influence mindset for staying focused in uncertain times
Timestamps:
0:00 — Episode Snippet
0:21 — Welcome & host introduction / MGS Global Group overview
1:23 — "My work speaks for itself" — challenging the myth
2:18 — Why architects avoid marketing
7:24 — Why firm owners need to be the face of their brand in the age of AI
8:31 — Marketing doesn't have to be expensive — tools & resources
8:57 — The COVID podcast that changed everything: "Architect My Life"
9:49 — From 8 to 60 employees: the real ROI of Marketing
10:58 — MGS Global Group sponsor segment
12:00 — 2026 Deltek data
12:35 — What content marketing really means
17:34 — Why visibility is the differentiator
19:09 — You don't need to be everywhere, pick ONE platform and show up
19:31 — Teaser: Episode 2
19:51 — Personal reflection
21:21 — The Circle of Influence (Stephen Covey)
24:15 — Key takeaway
24:55 — Next episode preview
25:17 — Outro
Watch the episode!
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➡️ @architectmybusiness for more business insights.
Listen to the Podcast:
Spotify: https://open.spotify.com/show/6rHAanLV0Kif5WXBajyUes?si=254a55e2877348f9
Apple Podcasts: https://podcasts.apple.com/us/podcast/architect-my-business/id1575638268
Website: https://www.architectmybusiness.com/
Connect with Us!
Instagram: https://www.instagram.com/architectmybusinesspodcast/
YouTube: https://www.youtube.com/@architectmybusiness
LinkedIn: https://www.linkedin.com/company/architectmybusiness/
About the Host:
Aya Shlachter is the Founder and CEO of MGS Global Group, an architectural support services firm serving hundreds of architecture practices worldwide. With over 18 years of industry experience, she helps firm owners scale smarter, adopt emerging technologies, and build resilient, future-ready practices.
Aya also hosts the AI for Architects and Architect My Business podcasts and is the co-founder of ArchiCon 2026, a global architecture business conference. She was named as 2025 Global FWN100™ Most Influential Filipina Woman in the World in the Founder and Pioneer category for her leadership in business and AI.
Connect with Aya Shlachter:
Email: aya@mgsglobalgroup.com
Instagram: https://www.instagram.com/aya_shlachter/
LinkedIn: https://www.linkedin.com/in/ayashlachter/
Architect My Business brings you practical strategies on leadership, people, processes, and profit, so you can grow your firm with clarity and confidence. Whether you're just starting out or ready to scale, this podcast covers it all.
🎙️This episode is brought to you by:
MGS Global Group
End-to-End Architecture Production
BIM | Revit | AutoCAD | ArchiCAD | 3D Rendering
Since 2008
Learn more at: mgsglobalgroup.com
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Who has been a guest on Architect My Business
Names identified in recent episode analyses. Showing up to five guests.
Richard Naish
Richard Nish
Stephanie Lindsay
Jessica Nelson
Marc Dufour-Feronce
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
3,996
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.5 / 5
8 ratings
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 73 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
85
Social presence
91
YouTube
74
Engagement
32
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Guest appearances
Books guests
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