ASCENT
Claim This Podcastby Fangdi Pan & Linda Zhang
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Podcast Overview
<p><strong>ASCENT</strong> podcast is your in-depth look at the fastest-growing <strong>Asian businesses</strong>. We deliver exclusive, deep-dive research into the strategies, struggles, and secrets to success of <strong>Asia's top market leaders</strong> and <strong>tech companies</strong>. Whether you're an investor, founder, or just curious, this is your backstage pass to the business revolution happening in Asia and beyond.</p>
Language
🇺🇲
Publishing Since
4/30/2025
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Recent Episodes
June 28, 2026
miHoYo (Creator of Genshin Impact)
ASCENT host explores how "Tech Otakus Save the World" founders CAI Haoyu, LIU Wei, and LUO Yuhao built miHoYo into a gaming empire.
May 1, 2026
CATL
<p>How did a kid from a small mountain village in Fujian end up building the company that powers one in every three electric vehicles on the planet? This episode explores the rise of CATL (aka the “TSMC of batteries”) and its founder, Robin Zeng.</p><p></p><p>It begins with CATL’s predecessor, ATL, and a risky $1 million bet on a flawed battery patent that nearly destroyed the company — until it unexpectedly led to a breakthrough deal supplying Apple iPods.</p><p></p><p>CATL was later spun out amid government policy shifts and EV subsidies, and scaled into the world’s largest battery maker in just six years. Its first major test came with BMW, where passing an 800-page technical audit proved it could meet strict automotive standards—unlocking global partnerships.</p><p></p><p>Today, CATL continues to push its limits, expanding into grid-scale energy storage, aviation batteries, and next-generation technologies like sodium-ion and solid-state systems to stay ahead in the global energy race.</p><p></p><p>👉 <strong>Subscribe & Follow:</strong> <a target="_blank" rel="noopener noreferrer nofollow" href="https://ascentpodcast.substack.com/">ASCENT Podcast on Substack</a></p><p></p><p>📖<strong> Episode Chapters</strong></p><p><strong>00:00:00</strong> The Battery Giant You’ve Never Heard Of</p><p><strong>00:02:30 </strong>Robin Zeng’s Origins and Early Career at TDK</p><p><strong>00:06:26</strong> Robin’s Mentorship Trio and the Birth of ATL</p><p><strong>00:18:27</strong> The $1 Million Gamble: Surviving the Bell Labs Patent Crisis</p><p><strong>00:25:09</strong> Path Back to the Old Employer TDK</p><p><strong>00:35:18</strong> Early Signs of EV’s Rise and the Scientist Who Saw the Future</p><p><strong>00:42:42</strong> Birth of CATL: A Spin-off Out of Necessity</p><p><strong>00:54:57</strong> The BMW Trial: Decoding the 800-Page German Blueprint</p><p><strong>01:00:20</strong> China’s Underdog Strategy: Start With Buses and LFP</p><p><strong>01:07:11</strong> CATL’s Breakout Era: Higher Standards, Industry Consolidation and Tesla Deal</p><p><strong>01:22:22</strong> The Battery King: Market Dominance and Leverage Over Automakers</p><p><strong>01:35:27</strong> Europe’s Failed Attempt at Creating Its Own CATL: Northvolt</p><p><strong>01:41:50</strong> Final Thoughts: Why We Think CATL Ascended</p><p></p>
March 11, 2026
Nestlé, Starbucks, and Yunnan Coffee
ASCENT host traces 150 years of Chinese coffee history, revealing how Yunnan's beans fuel global giants and birth domestic brands, offering insights into industrial scale versus boutique ambition.
12 total episodes available with 9 transcripts
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Frequently asked questions
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- What is ASCENT?
<p><strong>ASCENT</strong> podcast is your in-depth look at the fastest-growing <strong>Asian businesses</strong>. We deliver exclusive, deep-dive research into the strategies, struggles, and secrets to success of <strong>Asia's top market leaders</strong> and <strong>tech companies</strong>. Whether you're an investor, founder, or just curious, this is your backstage pass to the business revolution happening in Asia and beyond.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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