by Ashley Leeds
As an entrepreneur, I want to explore what other business owners are doing to make money, grow, keep sane and basically get stuff done. I teach people to use LinkedIn and also coach business owners to grow and expand. I have a weekly live show on LinkedIn and thought that I'd share these episodes with you. I will be doing ad hoc podcasts as I gather momentum so if there is a topic that you'd like me to cover then please let me know.
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Publishing Since
2/1/2023
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July 21, 2026
<p>Every Tuesday at 12:30pm I sit down with someone who knows LinkedIn inside out, and this week the guest is someone who's inspired thousands of us, including me. </p><p><br></p><p>John Espirian has built a reputation as the "Relentlessly Helpful LinkedIn Nerd" and there's a very good reason why. Everything he teaches comes from testing, measuring and real-world experience, not guesswork. We chat about how LinkedIn has changed, why so many people feel their reach has disappeared, and whether paying for Premium is really worth it. If you've ever wondered why your content isn't performing like it used to, you'll definitely want to hear John's thoughts.</p><p><br></p><p>We also dive into John's brilliant book Content DNA and why building a memorable personal brand is about consistency rather than constantly reinventing yourself. We talk about repeating your message until people begin repeating it back to you, staying in your lane, and why trying to go viral is rarely the answer. </p><p><br></p><p>John also shares why the people who succeed on LinkedIn are simply the ones who keep showing up, even when engagement feels slow. It's a refreshing reminder that building trust always beats chasing vanity metrics.</p><p><br></p><p>Towards the end of the show we even turn the tables and put one of John's own LinkedIn posts through my <strong>Roast My Post</strong> feature. It's a great discussion around promoting events, using LinkedIn Events properly, direct messaging without becoming spammy, and making your content work harder. Whether you're brand new to LinkedIn or you've been using it for years, this episode is packed with practical advice that you can put into action immediately.</p><p><br></p><p><strong>Timestamps</strong></p><p>00:00 Welcome</p><p>01:16 Meet John Espirian</p><p>02:42 Is LinkedIn Premium worth it?</p><p>06:27 Why LinkedIn reach has dropped</p><p>10:08 Video on LinkedIn</p><p>13:13 Content DNA and personal branding</p><p>19:34 Roast My Post</p><p>20:40 Uplift Live Nano</p><p>24:13 Using DMs effectively</p><p>28:36 The Inform Podcast</p><p>30:05 Espresso Plus Community</p><p>31:02 Final thoughts</p><p><br></p><p><strong>Guest contact details:</strong></p><p><strong>John Espirian</strong></p><p>Email: john@espirian.co.uk</p><p>Phone: 7779451487</p><p>Website:<a href="https://espirian.co.uk/learn/1-1-zoom-consultation/"> <u>https://espirian.co.uk/learn/1-1-zoom-consultation/</u></a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/johnespirian/"> <u>https://www.linkedin.com/in/johnespirian/</u></a></p><p><br></p>
July 14, 2026
<p><strong>Why Most Businesses Never Sell with Stuart Mason</strong></p><p>Here's another episode from my Live & Linking series and this week I'm joined by Stuart Mason. </p><p>Stuart helps business owners prepare their companies for sale, but this isn't just a conversation for people looking to exit tomorrow. </p><p>It's really about building a better business from day one. Stuart shares the story of building a hugely successful multi-million-pound company before losing it all, and explains how those experiences completely changed the way he now helps business owners. </p><p>If you've ever assumed that making a good profit automatically means your business is valuable, this episode might surprise you.</p><p>We dig into why so many businesses listed for sale never actually sell, what buyers are really looking for during due diligence, and why owner dependency is often the biggest obstacle. </p><p>Stuart explains the importance of systems, recurring revenue, customer diversification and creating a business that can thrive without you at the centre of everything. </p><p>We also talk about the difference between value and valuation, why starting with the end in mind makes every business stronger, and how even a one-person business can become attractive to buyers when it's built the right way.</p><p>As always, we finish with a LinkedIn content review where I give Stuart some ideas to improve one of his latest posts, turning it into something that's easier to consume and more engaging on the platform. Whether you want to build a business you can eventually sell or simply create one that gives you more freedom, there's plenty of practical advice in this conversation that you can start using straight away.</p><p><br></p><p><strong>What you'll learn:</strong></p><ul><li><p>Why most businesses listed for sale never actually sell</p></li><li><p>The biggest mistake business owners make before trying to exit</p></li><li><p>How recurring revenue increases business value</p></li><li><p>Why systems matter more than people</p></li><li><p>The difference between value and valuation</p></li><li><p>How to reduce owner dependency</p></li><li><p>Tips to make your LinkedIn content more engaging</p><p><br></p></li></ul><p><strong>Guest contact details</strong></p><p><strong>Stuart Mason</strong></p><p>Email: stuart@hereshowto.co.uk</p><p>Phone: 07769991445</p><p>Website:<a href="http://www.howcanisellmybusiness.co.uk/"> <u>www.howcanisellmybusiness.co.uk</u></a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stuart-c-mason/"> <u>https://www.linkedin.com/in/stuart-c-mason/</u></a></p><p><br></p>
July 8, 2026
<p>Here's another episode taken from my Live & Linking show, and this week I'm joined by Sarah Farmer, Founding Director of Bright & Brilliant Ltd. </p><p><br></p><p>Sarah is an executive coach who specialises in imposter syndrome, confidence and leadership. If you've ever wondered whether you're good enough, questioned your prices or felt like someone might tap you on the shoulder and tell you you shouldn't be there, then this conversation is definitely worth your time. </p><p><br></p><p>We dive into why so many people misunderstand imposter syndrome and why those occasional confidence wobbles are actually perfectly normal.</p><p>One of the things I loved about this conversation was Sarah's practical approach. Rather than simply telling people to "be more confident", she explains the neuroscience behind why our brains behave the way they do and shares the process she uses to help senior leaders take back control. </p><p><br></p><p>We also had a fascinating discussion about pricing, understanding your value, helping people buy rather than trying to sell to them, and why building trust changes everything. </p><p><br></p><p>Sarah also shared what it was like appearing on Jeremy Vine's Radio 2 show and how even experts still get nervous before stepping into the spotlight.</p><p><br></p><p>As always, I couldn't resist finishing the show by roasting one of Sarah's LinkedIn posts, sharing a few ideas to help her get even more engagement from document posts. It was a brilliant conversation full of practical advice for business owners, leaders and anyone who's ever doubted themselves. </p><p><br></p><p>Whether you're leading a team, growing a business or simply trying to become more confident, there's plenty to take away from this episode.</p><p><br></p><p><strong>Timestamps</strong></p><p>00:00 Introduction</p><p>01:30 What imposter syndrome really is</p><p>03:20 Confidence versus imposter syndrome</p><p>05:15 Pricing with confidence</p><p>09:35 Why success doesn't remove self doubt</p><p>11:20 Helping people buy</p><p>16:10 Sarah's confidence framework</p><p>19:40 Jeremy Vine experience</p><p>23:50 Biggest myths about imposter syndrome</p><p>26:30 LinkedIn post roast</p><p>31:20 Lead Brightly Community</p><p><br></p><p><strong>Guest contact details:</strong></p><p>Sarah Farmer</p><p>Founding Director</p><p>Bright & Brilliant Ltd</p><p>Email: sarah@brightandbrilliant.com</p><p>Phone: 07854 824416</p><p>Website:<a href="http://www.brightandbrilliant.com/"> <u>www.brightandbrilliant.com</u></a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/sarah-farmer-coach/"><u>https://www.linkedin.com/in/sarah-farmer-coach/</u></a><br></p>
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As an entrepreneur, I want to explore what other business owners are doing to make money, grow, keep sane and basically get stuff done.
I teach people to use LinkedIn and also coach business owners to grow and expand.
I have a weekly live show on LinkedIn and thought that I'd share these episodes with you.
I will be doing ad hoc podcasts as I gather momentum so if there is a topic that you'd like me to cover then please let me know.
This podcast updates daily.
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