21 essential episodes on Asia — recorded from 2020 onwards, curated from "The International Business Podcast". Hosted by Leonardo Marra, international business professional based in Shanghai with over 10 years across the Asia Pacific region. Each episode covers the business culture, career dynamics, and intercultural intelligence you need to work, study, or build across China, Japan, South Korea, and Southeast Asia. This is where the journey started.
Archive #21: The end of cheap China - Shaun Rein on market research and growth
In this archive episode from 2022, Leonardo speaks with Shaun Rein (https://www.linkedin.com/in/shaunrein/), Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China.
Shaun works with boards, billionaires, heads of state, CEOs, and senior executives of Fortune 500 companies and leading Chinese firms, as well as private equity and hedge funds, to develop their China growth, political, and investment strategies.
An acclaimed author of international bestsellers including "The War for China's Wallet: Profiting from the New World Order," "The End of Cheap China," and "The End of Copycat China," Shaun brings deep expertise in China's evolving market dynamics and strategic positioning.
From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast.
Join the Asia with Leonardo newsletter (https://subscribepage.io/QOzqW0)for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.
1 May 2026
Archive #20: Leading marketing across continents - Coca-Cola's first Asian Global Services head With Steven Yung
In this archive episode from 2022, Leonardo speaks with Steven Yung (https://www.linkedin.com/in/steven-yung-%E6%88%8E%E5%AD%90%E6%B1%9F-a38b7732/), the first Asian to lead Global Marketing Services at The Coca-Cola Company's Atlanta headquarters. In this role, Steven managed partnerships across 200 countries worldwide and collaborated with world-class external partners including the Olympics, NBA, Disney, NFL, and McDonald's.
He discusses his extensive experience leading multinational and local companies across Asia and the U.S.A., offering insights into global marketing strategy, cross-cultural leadership, and the complexities of scaling brand partnerships across continents.
From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast.
Join the Asia with Leonardo newsletter (https://subscribepage.io/QOzqW0)for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.
1 May 2026
Archive #19: Legal risk in China - what international businesses need to know With Art Dicker
In this archive episode from 2022, co-host Audrey speaks with Art Dicker (https://www.linkedin.com/in/art-dicker/), senior lawyer at R&P China Lawyers, a full-service PRC law firm serving international businesses. With 15 years of on-the-ground experience in China advising technology, manufacturing, and consumer companies, Art discusses investment structuring, legal risk management, and the practical challenges international headquarters face when operating in the Chinese market.
Drawing on his background as Asia Pacific General Counsel at Cadence Design Systems for six years, Art offers deep insights into the cultural gaps and operational complexities that define legal risk in China.
From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast.
Join the Asia with Leonardo newsletter (https://subscribepage.io/QOzqW0)for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.
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