by Frank Kern
New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more! Frank Kern Mass Control 2026? Maybe. Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com. Brought to your by https://ojoy.ai
Language
🇺🇲
Publishing Since
3/27/2018
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
May 5, 2026
<p>Frank Kern reveals the immense opportunity of "Offer Season" (October-New Year's) for business growth. Learn how a simple postcard helped a skincare clinic thrive and how applying the same principle—making more offers—can double your revenue, especially during the year's most consumer-driven period. Discover over 15 proven offer angles to skyrocket your sales!</p> <h2>Why "Offer Season" Matters</h2> <p>This critical time of year (October through New Year's) is when consumers are trained to buy. Businesses often generate 60-80% of their annual revenue in this quarter alone. Your income is directly proportional to the number of offers you make. Don't overlook simple strategies—step out of the day-to-day to see the bigger picture.</p> <h2>Key Takeaways</h2> <ul> <li>The holiday season is the peak time for consumer spending and business offers.</li> <li>Income directly correlates with the quantity and quality of offers made.</li> <li>Business owners often miss growth opportunities due to being too "in the business."</li> <li>Re-evaluating past successful offers (like Maria's "Hairy Scary" postcard) can yield massive results.</li> <li>Over 15 distinct offer angles exist for various holiday periods.</li> </ul> <h2>Timestamps</h2> <table> <tbody> <tr> <td>[00:00]</td> <td>The Power of One Postcard</td> </tr> <tr> <td>[00:17]</td> <td>Transforming Your Business: One Big Thing</td> </tr> <tr> <td>[00:36]</td> <td>Welcome to "Offer Season"</td> </tr> <tr> <td>[01:03]</td> <td>Maria's Story: From Startup to 7-Figures</td> </tr> <tr> <td>[02:13]</td> <td>The Simple Advice: "Do That Again!"</td> </tr> <tr> <td>[02:55]</td> <td>Why Business Owners Overlook Obvious Offers</td> </tr> <tr> <td>[03:40]</td> <td>The Value of an Outside Perspective</td> </tr> <tr> <td>[04:22]</td> <td>Income is Proportional to Offers Made</td> </tr> <tr> <td>[04:57]</td> <td>Defining "Offer Season" (Oct - New Year's)</td> </tr> <tr> <td>[05:25]</td> <td>15+ Strategic Offer Angles for the Season</td> </tr> <tr> <td>[05:44]</td> <td>Offer Idea 1: Halloween (e.g., "Hairy Scary")</td> </tr> <tr> <td>[05:54]</td> <td>Offer Idea 2: Pre-Thanksgiving (Relief)</td> </tr> <tr> <td>[06:20]</td> <td>Offer Idea 3: Thanksgiving Day (Gratitude)</td> </tr> <tr> <td>[06:44]</td> <td>Offer Idea 4: Post-Thanksgiving (Recovery)</td> </tr> <tr> <td>[07:44]</td> <td>Offer Idea 5: Black Friday (Sale or Avoid Mall)</td> </tr> <tr> <td>[08:32]</td> <td>Offer Idea 6: Cyber Monday (One-Up Competition)</td> </tr> <tr> <td>[08:45]</td> <td>Offer Idea 7: Pre-Holidays (Preparation/Relief)</td> </tr> <tr> <td>[09:18]</td> <td>Offer Idea 8: 12 Days of X (Daily Bonuses)</td> </tr> <tr> <td>[09:58]</td> <td>Offer Idea 9: Holidays Themselves (Sales)</td> </tr> <tr> <td>[10:04]</td> <td>Offer Idea 10: Post-Holidays (Recovery)</td> </tr> <tr> <td>[10:53]</td> <td>Offer Idea 11: New Year's (Seller's End-of-Year)</td> </tr> <tr> <td>[11:38]</td> <td>Offer Idea 12: New Year's (Customer's Finish Strong)</td> </tr> <tr> <td>[12:01]</td> <td>Offer Idea 13: New Year's (Preparing for New Year)</td> </tr> <tr> <td>[12:29]</td> <td>Offer Idea 14: New Year's Discount</td> </tr> <tr> <td>[12:33]</td> <td>Offer Idea 15: Post-New Year's (Resolutions)</td> </tr> <tr> <td>[12:58]</td> <td>Frank's CTA: Join Private Client Group</td> </tr> </tbody> </table> <h2>15+ Holiday Offer Angles to Boost Sales</h2> <ul> <li><strong>Halloween:</strong> "Hairy Scary" – Themed discounts (e.g., laser hair removal).</li> <li><strong>Pre-Thanksgiving:</strong> Offer "a break" from holiday prep stress.</li> <li><strong>Thanksgiving Day:</strong> Express gratitude with a special "thank you" offer.</li> <li><strong>Post-Thanksgiving Recovery:</strong> Address over-indulgence (e.g., cool sculpting).</li> <li><strong>Black Friday:</strong> Run a sale or offer an alternative to mall chaos.</li> <li><strong>Cyber Monday:</strong> Outdo online deals with superior offers.</li> <li><strong>Pre-Holidays:</strong> Provide "holiday relief" to stressed customers.</li> <li><strong>12 Days of X:</strong> Daily bonuses or special reveals leading to a deadline.</li> <li><strong>Holidays Themselves:</strong> Standard Christmas, Hanukkah, or themed sales.</li> <li><strong>Post-Holidays Recovery:</strong> Offers for recovery from holiday madness/indulgence.</li> <li><strong>New Year's (Seller):</strong> End-of-year sales to "finish strong."</li> <li><strong>New Year's (Customer):</strong> Help customers "finish the year strong" with personal growth offers.</li> <li><strong>New Year's (Prep):</strong> Prepare customers for the new year with goal-setting/planning.</li> <li><strong>New Year's Discount:</strong> General discounts for the new year transition.</li> <li><strong>Post-New Year's Resolutions:</strong> "New Year, New You" themed offers.</li> </ul>
May 1, 2026
<p>Discover how modern advertising functions as your business's ultimate "crystal ball." This episode reveals the power of leveraging paid ads to gain instant, invaluable data on your audience, offers, and campaign effectiveness. Learn why advertising is an investment that either multiplies capital or provides crucial insights, effectively eliminating the concept of "failure" and opening up unparalleled, low-cost opportunities for rapid business growth.</p> <h2>Key Takeaways</h2> <ul> <li><strong>Advertising IS Your Crystal Ball:</strong> Paid ads provide immediate, precise data on your perfect audience, ad effectiveness, and offer performance, just like a predictive tool.</li> <li><strong>Data Drives Decisions:</strong> Every ad campaign, successful or not, generates vital data. This data is the true value, guiding optimizations and informing future strategies.</li> <li><strong>No More "Failure":</strong> With instant feedback and quick data analysis, advertising allows rapid adjustments. "Failed" ads are simply data-gathering exercises, not costly mistakes.</li> <li><strong>Investment, Not Expense:</strong> When executed properly, advertising acts as capital that multiplies returns or provides strategic insights, transforming it from a cost center into a growth engine.</li> <li><strong>Affordable & Powerful:</strong> Modern advertising offers unprecedented opportunities for growth at an incredibly low cost, enabling rapid testing, optimization, and scaling for any business.</li> </ul> <h2>Timestamps</h2> <table> <tbody> <tr> <td>[00:00]</td> <td>The "Crystal Ball" Analogy</td> </tr> <tr> <td>[00:18]</td> <td>Frank Kern's Introduction</td> </tr> <tr> <td>[00:32]</td> <td>The Hypothetical Crystal Ball Explained</td> </tr> <tr> <td>[01:04]</td> <td>The Value of Insights</td> </tr> <tr> <td>[01:17]</td> <td>Advertising: The Real Crystal Ball Revealed</td> </tr> <tr> <td>[01:37]</td> <td>Why Data is Your Most Valuable Asset</td> </tr> <tr> <td>[02:06]</td> <td>Advertising as Capital, Not an Expense</td> </tr> <tr> <td>[02:20]</td> <td>Your Personal Marketing Department</td> </tr> <tr> <td>[02:35]</td> <td>The Myth of Advertising Failure</td> </tr> <tr> <td>[02:46]</td> <td>Low Risk, Instant Results for Growth</td> </tr> <tr> <td>[03:02]</td> <td>Unprecedented Opportunity in Modern Ads</td> </tr> </tbody> </table>
April 28, 2026
Frank Kern interviews himself, revealing the counterintuitive secret to scaling your business by doing less and focusing on your "best payday" through data-driven clarity.
Discover related shows you might enjoy
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
New Frank Kern Podcast with stories, a Frank Kern book, AI Copywriting training, new branding class, client stories, AI ad examples, AI sales letter examples - and more!
Frank Kern Mass Control 2026? Maybe.
Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com.
Brought to your by https://ojoy.ai
This podcast updates weekly.
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
No, this podcast does not typically feature guests.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.
