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Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com.
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Get Out Of Your Business To Grow It (Klassic Kern)
Frank Kern reveals the immense opportunity of "Offer Season" (October-New Year's) for business growth. Learn how a simple postcard helped a skincare clinic thrive and how applying the same principle—making more offers—can double your revenue, especially during the year's most consumer-driven period. Discover over 15 proven offer angles to skyrocket your sales!
Why "Offer Season" Matters
This critical time of year (October through New Year's) is when consumers are trained to buy. Businesses often generate 60-80% of their annual revenue in this quarter alone. Your income is directly proportional to the number of offers you make. Don't overlook simple strategies—step out of the day-to-day to see the bigger picture.
Key Takeaways
The holiday season is the peak time for consumer spending and business offers.
Income directly correlates with the quantity and quality of offers made.
Business owners often miss growth opportunities due to being too "in the business."
Re-evaluating past successful offers (like Maria's "Hairy Scary" postcard) can yield massive results.
Over 15 distinct offer angles exist for various holiday periods.
Timestamps
[00:00]
The Power of One Postcard
[00:17]
Transforming Your Business: One Big Thing
[00:36]
Welcome to "Offer Season"
[01:03]
Maria's Story: From Startup to 7-Figures
[02:13]
The Simple Advice: "Do That Again!"
[02:55]
Why Business Owners Overlook Obvious Offers
[03:40]
The Value of an Outside Perspective
[04:22]
Income is Proportional to Offers Made
[04:57]
Defining "Offer Season" (Oct - New Year's)
[05:25]
15+ Strategic Offer Angles for the Season
[05:44]
Offer Idea 1: Halloween (e.g., "Hairy Scary")
[05:54]
Offer Idea 2: Pre-Thanksgiving (Relief)
[06:20]
Offer Idea 3: Thanksgiving Day (Gratitude)
[06:44]
Offer Idea 4: Post-Thanksgiving (Recovery)
[07:44]
Offer Idea 5: Black Friday (Sale or Avoid Mall)
[08:32]
Offer Idea 6: Cyber Monday (One-Up Competition)
[08:45]
Offer Idea 7: Pre-Holidays (Preparation/Relief)
[09:18]
Offer Idea 8: 12 Days of X (Daily Bonuses)
[09:58]
Offer Idea 9: Holidays Themselves (Sales)
[10:04]
Offer Idea 10: Post-Holidays (Recovery)
[10:53]
Offer Idea 11: New Year's (Seller's End-of-Year)
[11:38]
Offer Idea 12: New Year's (Customer's Finish Strong)
[12:01]
Offer Idea 13: New Year's (Preparing for New Year)
[12:29]
Offer Idea 14: New Year's Discount
[12:33]
Offer Idea 15: Post-New Year's (Resolutions)
[12:58]
Frank's CTA: Join Private Client Group
15+ Holiday Offer Angles to Boost Sales
Halloween: "Hairy Scary" – Themed discounts (e.g., laser hair removal).
Pre-Thanksgiving: Offer "a break" from holiday prep stress.
Thanksgiving Day: Express gratitude with a special "thank you" offer.
Post-Thanksgiving Recovery: Address over-indulgence (e.g., cool sculpting).
Black Friday: Run a sale or offer an alternative to mall chaos.
Cyber Monday: Outdo online deals with superior offers.
Pre-Holidays: Provide "holiday relief" to stressed customers.
12 Days of X: Daily bonuses or special reveals leading to a deadline.
Holidays Themselves: Standard Christmas, Hanukkah, or themed sales.
Post-Holidays Recovery: Offers for recovery from holiday madness/indulgence.
New Year's (Seller): End-of-year sales to "finish strong."
New Year's (Customer): Help customers "finish the year strong" with personal growth offers.
New Year's (Prep): Prepare customers for the new year with goal-setting/planning.
New Year's Discount: General discounts for the new year transition.
Post-New Year's Resolutions: "New Year, New You" themed offers.
1 May 2026TRANSCRIPT
The Story Of The Crystal Ball (Klassic Kern)
Discover how modern advertising functions as your business's ultimate "crystal ball." This episode reveals the power of leveraging paid ads to gain instant, invaluable data on your audience, offers, and campaign effectiveness. Learn why advertising is an investment that either multiplies capital or provides crucial insights, effectively eliminating the concept of "failure" and opening up unparalleled, low-cost opportunities for rapid business growth.
Key Takeaways
Advertising IS Your Crystal Ball: Paid ads provide immediate, precise data on your perfect audience, ad effectiveness, and offer performance, just like a predictive tool.
Data Drives Decisions: Every ad campaign, successful or not, generates vital data. This data is the true value, guiding optimizations and informing future strategies.
No More "Failure": With instant feedback and quick data analysis, advertising allows rapid adjustments. "Failed" ads are simply data-gathering exercises, not costly mistakes.
Investment, Not Expense: When executed properly, advertising acts as capital that multiplies returns or provides strategic insights, transforming it from a cost center into a growth engine.
Affordable & Powerful: Modern advertising offers unprecedented opportunities for growth at an incredibly low cost, enabling rapid testing, optimization, and scaling for any business.
Timestamps
[00:00]
The "Crystal Ball" Analogy
[00:18]
Frank Kern's Introduction
[00:32]
The Hypothetical Crystal Ball Explained
[01:04]
The Value of Insights
[01:17]
Advertising: The Real Crystal Ball Revealed
[01:37]
Why Data is Your Most Valuable Asset
[02:06]
Advertising as Capital, Not an Expense
[02:20]
Your Personal Marketing Department
[02:35]
The Myth of Advertising Failure
[02:46]
Low Risk, Instant Results for Growth
[03:02]
Unprecedented Opportunity in Modern Ads
28 Apr 2026TRANSCRIPT
You Can't Read The Label From Inside the Bottle (Klassic Kern)
Frank Kern interviews himself, revealing the counterintuitive secret to scaling your business by doing less and focusing on your "best payday" through data-driven clarity.
Inside a recent episode
Get Out Of Your Business To Grow It (Klassic Kern)
Published 5 May 2026 · Transcript excerpt
[…] Like, she never advertises, never runs offers to the customers. Now, here's the deal, as simple as that sounds, here's the thing. If you're working in the business, like day to day, It's really easy to overlook stuff like this because her typical day is she deals with staff, she deals with clients of the business, she's got kids that she's raising. So as obvious as my advice might have sounded, It was obvious from the outside looking in as it was. It wasn't obvious to her, not because she's not smart or anything, because she's in the business, right? So if you want to work and grow the business, a lot of times it really pays to get out of the business. […]
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