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#AskElla SHOW

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by Ella Gurfinkel

5.0(4 reviews)

52 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality78

Social0

YouTube86

Engagement32

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Podcast Overview

Hi, I'm Ella Gurfinkel, your host of the AskElla Show and senior loan officer at Fairway Independent Mortgage. On my podcast, I cut through the noise to bring you honest conversations about real estate, mortgages, and financial planning. I interview industry experts to tackle everything from homebuying basics to complex topics like reverse mortgages, trusts, and market trends. With decades of experience, I'm passionate about dispelling myths and providing clear, actionable advice. Whether you're buying your first home, refinancing, or planning for retirement, I'm here to help you make informed decisions. Join me for straightforward talk about real estate and beyond!

Language

🇺🇲

Publishing Since

3/13/2025

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality78

Social0

YouTube86

Engagement32

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

17 minutes

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good

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Every 8 days

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Recent Episodes

July 13, 2026

The 1879 Trick That Still Controls Your Brain in 2026

Why does almost every price end in .99?It’s not random. It’s psychology.From Amazon and Costco to real estate listings and mortgage offers, businesses use pricing strategies designed to influence how your brain perceives value—and most people don’t even realize it.In this episode of Ask Ella Show, I break down the fascinating psychology behind charm pricing, explain the famous left-digit effect, and show you why $499,000 feels dramatically different from $500,000, even though the actual difference is only $1,000.If you're buying a home, comparing mortgage offers, or simply want to become a smarter consumer, understanding these psychological triggers can help you make better financial decisions and avoid costly mistakes.This isn't just about marketing.It's about understanding how your brain makes financial decisions.💡 In This Episode, I Cover:• Why so many prices end in .99 • The surprising history behind charm pricing and cash registers • What the left-digit effect is and why it works • Why $499K feels much cheaper than $500K • How pricing psychology influences real estate listings • Why lenders often emphasize monthly payments instead of total cost • The hidden psychological tricks used throughout the mortgage industry • How to compare mortgage offers based on numbers—not emotions • Practical ways to avoid pricing traps and make smarter financial decisionsThe smartest buyers don't react to pricing tricks.They understand the math behind the marketing.🎯 Need honest mortgage advice or a second opinion before buying a home?👉 <a href="https://www.fairway.com/lo/ella-gurfinkel-188161">https://www.fairway.com/lo/ella-gurfinkel-188161</a>The best financial decisions start with understanding how the numbers—and your mind—really work.

July 3, 2026

VA Loan 2026: Zero Down, No PMI, BAH Counts as Income

You served your country.Don't let misinformation stop you from becoming a homeowner.In this episode of Ask Ella Show, I explain one of the most valuable homebuying benefits available to veterans—the VA Home Loan. Despite being one of the best mortgage programs in America, many eligible veterans still believe they need a down payment, think they'll pay PMI, or assume they don't qualify.These myths are costing military families thousands of dollars and delaying homeownership for no reason.If you're a veteran, active-duty service member, or military family planning to buy a home, this episode could help you take advantage of benefits you've already earned.This isn't just about getting a mortgage.It's about using the benefits you served to earn.💡 In This Episode, I Cover:Why VA loans require no down payment Why VA borrowers never pay monthly PMI How Basic Allowance for Housing (BAH) counts as qualifying income The biggest VA loan myths that keep veterans from buying How misinformation costs military families thousands What VA Cash-Out Refinance is and when it makes sense Why waiting for the "perfect market" may be a costly mistake How to determine if you're eligible for a VA loan Common misconceptions about VA financing Why VA loans remain one of the strongest mortgage programs available The first steps every veteran should take before buying a homeYou've already earned this benefit.Now it's time to understand how to use it.🎯 Want to find out if you qualify for a VA Home Loan?👉 <a href="https://www.fairway.com/lo/ella-gurfinkel-188161">https://www.fairway.com/lo/ella-gurfinkel-188161</a>The hardest part was serving your country.Buying a home shouldn't be.

June 17, 2026

How to Get the Best Mortgage Rate Without Overpaying

Think you found an amazing mortgage rate?What if that lower rate is actually costing you thousands of dollars upfront?In this episode of Ask Ella Show, I break down one of the biggest misconceptions in the mortgage industry: the idea that the lowest interest rate is automatically the best deal.Most buyers spend all their time comparing rates and almost no time looking at the actual cost of getting that rate. That's where expensive mistakes happen.I’ll walk you through real-world examples, hidden lender fees, discount points, and the math every buyer should understand before signing a loan estimate.If you're buying a home, refinancing, or shopping for a mortgage, this episode could save you thousands of dollars.This isn't about finding the lowest rate.It's about understanding the true cost of your mortgage.💡 In This Episode, I Cover:What discount points really are How lenders use points to lower your interest rate Why a lower rate can cost thousands more upfront The hidden fees many buyers never notice How to properly read a Loan Estimate The difference between locking and floating your rate Common bait-and-switch tactics in mortgage lending A real case where buyers were charged over $14,000 in fees How to calculate your true break-even point Why paying points doesn't always make financial sense The questions every borrower should ask before signing How to compare mortgage offers correctlyMost buyers focus on the rate.Smart buyers focus on the total cost.🎯 Want a second opinion before choosing a mortgage?👉 <a href="https://www.fairway.com/lo/ella-gurfinkel-188161">https://www.fairway.com/lo/ella-gurfinkel-188161</a>The wrong mortgage can cost you thousands.The right questions can save you even more.

52 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is #AskElla SHOW?: Hi, I'm Ella Gurfinkel, your host of the AskElla Show and senior loan officer at Fairway Independent Mortgage. On my podcast, I cut through the noise to bring you honest conversations about real estate, mortgages, and financial planning.

I interview industry experts to tackle everything from homebuying basics to complex topics like reverse mortgages, trusts, and market trends. With decades of experience, I'm passionate about dispelling myths and providing clear, actionable advice.

Whether you're buying your first home, refinancing, or planning for retirement, I'm here to help you make informed decisions. Join me for straightforward talk about real estate and beyond!
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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