Talking about the creator economy, as a Tech Youtuber with a small team.
Aspiring Creator
Claim This Podcastby Pete Matheson
42 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
Podcast Overview
Talking about the creator economy, as a Tech Youtuber with a small team.
Language
🇺🇲
Publishing Since
5/16/2024
1 verified contact email on file for Aspiring Creator
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Recent Episodes
July 22, 2026
How Much Does Your Subscriber Count Actually Matter?
In this week's episode of Aspiring Creator, Lauri from Tech Notice joins me to unpick the loop every creator seems to be stuck in: fix your views, land the brand deals, then watch the brand deals kill your views. We also talk about the AI-generated titles and thumbnails that are now beating the ones I make myself and the easter egg in YouTube's like button. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Stuck in the views x brand deals death loop (+ 1of10) 🔁 15:26 - YouTube's secret like button 👍 27:17 - Dead internet theory is here 💀 41:16 - Do subscribers even matter? 😅 51:32 - The future of YouTube 🔮 1:00:11 - Update on using Claude in the business 🤖 1:10:30 - $1M or 1M subscribers? 💰 1:19:09 - Why a bigger team isn't necessarily easier 😩 🔗 LINKS Tech Notice: https://www.youtube.com/@theTechNotice Lauri: https://www.youtube.com/@LauriPesur 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/
July 1, 2026
Why I'm Starting to Lose Trust in the Brands I Work With
In this week's episode of Aspiring Creator, I talk about why it increasingly feels like we're unpaid beta testers for big brands, why I think our Prime Day video flopped, and the lowball offer that made no sense. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Our weekly content schedule ⚙️ 02:23 - Building a fake wall in the studio 🧱 07:18 - My big brand bugbear 😮💨 11:45 - Our Prime Day video flopped 📦 14:30 - When brands lowball you 📉 LINKS 📺 I Shot a TV Commercial in China - https://youtu.be/cDzvdZDsSGw 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/
June 24, 2026
I Shot a TV Commercial in China
In this week’s episode of Aspiring Creator, I talk about getting treated like a celebrity for a day on a commercial shoot in Shanghai, finding the one type of content that actually funds your channel (hint: it's not AdSense) and why we stopped posting short-form content. If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you. New episodes every Wednesday 🚀 ⏰ TIMESTAMPS 00:00 - Flown to China for a TV commercial ✈️ 14:55 - Why 100K subs won't pay the bills 💸 24:24 - The AI-channel experiment 🤖 25:41 - Affiliates, income, pipeline - all in one app 🎛️ 💬 SOCIAL STUFF ▸ Instagram: @petematheson ▸ LinkedIn: @petematheson ▸ Website: https://www.petematheson.com/
42 total episodes available
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Frequently asked questions
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- What is Aspiring Creator?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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