Associated

About Associated

Broadening access to venture capital, one conversation at a time - from advice about careers to getting your business funded, we’re putting it all out there. Each week we bring you a conversation with one of our friends in the investment industry: associates, interns and a whole host of others. Hosted by: Francesca Baillieu, Tunde Adekeye and Danielle Bennett Contact us at: associatedpodcast@gmail.com Resources: https://www.notion.so/Associated-Recommended-Reading-1a29e4a622484181aa13923ee359fe4d

Publisher

Associated Podcast

Category

business

Language

en

Explicit

No

First episode

24 Nov 2019

Latest episode

29 Sept 2026

Latest episodes

96 episodes in the feed.

1. 

   29 Sept 2026

   The Founder Perspective_Ep. IV

   To close out this miniseries we wanted to make sure to include the perspective of one of the most important parties, the startup founder. These are the people we invest into, we learn from and follow the journey of over time. It was our pleasure to be joined by Sharon Chen of Persimmon Systems (https://www.persimmonsystems.com/) and Laura Bogaert of (former) Tracer (https://www.tracer.cloud/)/OpenSRE (https://www.opensre.com/). The Associated Syndicate participated in the friends and family (i.e. earliest possible financing round) of both companies. We learned so much from this episode including: The “Soft ROI” of Angels vs. The “VC Timer”: How early-stage angel capital provides high-impact “soft value” — acting as WhatsApp sounding boards and providing niche industry unlocks—without immediately starting the ticking clock and pressure of institutional VC milestones. The 3-Tiered Angel Pyramid: How founders evaluate their cap table, categorising investors from “Check Writers” (who invest on vibes and gut belief) to “Network Connectors” and “Strategic Brainstormers.” Navigating Legal & Admin Realities: Tactical lessons on successfully securing UK SEIS/EIS tax benefits under a Delaware Topco structure, and why setting up your administrative paperwork early saves you from having your bank hold up an investment wire until you upload LinkedIn screenshots to prove you’re real-life friends! War Stories from the Trenches: From Laura literally sprinting for 20 minutes across town to jump on our syndicate pitch call breathless, to Sharon’s full-circle journey from syndicate investor to raising over $2M for Persimmon Systems. Lastly, we want to share our heartfelt gratitude that you stuck with us this short season. Now, we would like to hear from you! How were the episodes? What were the least and most favourite? Until next time, DB & FB

2. 

   26 Aug 2026

   The Limited Partner Perspective_ Episode 3

   This is episode three of our four part miniseries, covering the limited partner (LP)'s perspective. In episode 2 we talk about the angel playbook - a list of questions and resources that would be helpful to consider if you were to start angel investing (after getting the thumbs up from your legal team of course). We also talked about the importance of collaborators: The Associated Syndicate runs with the help of institutional co-investors, angels and LPs. In episode 3, we turn to the last group, answering questions like: What is the ideal relationship between an LP and an angel investor? What is the best way of getting an LP to take notice of your work, whether you have an angel track record or not? Why are LPs increasingly doing more direct deals into startups? What are some of the macro shifts in venture from the early 2000s to today? Savs, Francesca, Jaysiri and Danielle go through all of the above and more in our discussion about the relationship between LPs and angel investors. Listen to episode 3 to understand the LP perspective on institutional and angel investing today. Substack link (https://theassociatedcollective.substack.com/p/associated-the-syndicate-ep-iii?r=fp3d3&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true) The information provided in this content ("Associated Syndicate Podcast") is for general informational and educational purposes only and does not constitute financial, investment, legal, tax, or other professional advice. It is not intended to be, and should not be construed as, a recommendation to buy, sell, or hold any security, cryptocurrency, or other financial instrument. The author/publisher is not a registered investment adviser, broker-dealer, or financial planner, and no advisor-client, fiduciary, or other special relationship is created by your use of this Content. Nothing here is personalized to your specific financial situation, objectives, or risk tolerance.

3. 

   14 Aug 2026

   The Angel Perspective_Episode 2

   You don’t need a fortune to start angel investing. You just need the right playbook. The traditional rules of startup investing are changing. From angel syndicates to VC fund carve-outs, creative new access points mean getting skin in the game is more accessible than ever before. In this episode, David Ola, Danielle Bennett, and Francesca Baillieu break down how they navigated the jump from spectator to active angel investor, sharing the exact strategies they use to build their portfolios. In this episode, we cover: The Angel Mindset: Overcoming the myth that you need millions to get started, plus the all important "why" do it in the first place. What investment structures are out there for angels: The legal technicalities of investing in private companies. Winning Allocations: How to convince top-tier founders to accept your $$$. Ready to start your investing journey? Listen in and start designing your angel playbook.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

8 ratings