Association Amplified is a thought leadership podcast for association leaders focused on digital engagement, member value, and non-dues revenue. Hosted by the team at TaleWind Digital, each episode explores how associations can rethink content, digital experience, and monetization—moving beyond legacy models to build modern, member-first systems that scale.
Association Amplified Podcast
Claim This Podcastby TaleWind Digital Hub
5.0(1 reviews)
23 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
31
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality63
Social0
YouTube0
Engagement0
Podcast Overview
Association Amplified is a thought leadership podcast for association leaders focused on digital engagement, member value, and non-dues revenue. Hosted by the team at TaleWind Digital, each episode explores how associations can rethink content, digital experience, and monetization—moving beyond legacy models to build modern, member-first systems that scale.
Language
🇺🇲
Publishing Since
8/8/2024
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31
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality63
Social0
YouTube0
Engagement0
7
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1
Good Performance
11
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excellent
Episode Length
43 minutes
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6.5/10
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Recent Episodes
July 3, 2026
What It Takes to Run an Association Email Program
<span style="font-weight: 400">Why are you sending this email? Xander Sobecki asks that before every send—and the answers have made the Surplus Line Association of Illinois real money.</span> <span style="font-weight: 400">Sobecki built his association's email program from the ground up, and in this episode, he shares what that looks like in practice: auditing the database before designing a single template, and running bracket-style A/B tests that settle the big structural questions first. He follows every email past the open rate to the registrations it produced—one send to 1,000 people drew 400 targeted clicks and traced straight to paid conference registrations.</span> <span style="font-weight: 400">He also breaks down the parts of email that rarely get airtime. Consent laws modeled on GDPR are spreading across US states. A rebuilt unsubscribe page can let members opt out of one email genre while staying on the lists they value. And transactional emails, like dues notices and renewals, carry protections most associations don't know exist.</span> <span style="font-weight: 400">If you own email at your association, or you're the leader deciding what it's worth investing in, this one earns its runtime.</span>
June 23, 2026
How Associations Turn Sponsored Content Into Revenue
<p>Sponsored content and member value aren't at odds—but most associations treat them like they are, and leave revenue on the table as a result.</p> <p>In this episode, Marcus and Breanna get into what digital sponsorship looks like when content is the product: tiered formats that don't require heavy sponsor lift, a product and services directory as an underleveraged revenue tool, and how to carry sponsored installments inside existing editorial formats without losing audience trust.</p> <p>They also make the case that none of it works without a centralized content destination—and walk through what separates associations that can monetize their digital presence from those that can't.</p> <p><a href="https://talewinddigital.com/audit/">Start your content audit at talewinddigital.com/audit</a></p>
June 16, 2026
How the AMA Gets Its Best Work in Front of the Right Members w/ Ryan Wells
Chances are your association is doing work your members don't know about. Either it never made it online, or it did, and nobody could tell why it mattered to them. Ryan Wells is the VP of Digital Strategy at the American Medical Association, where he's spent nearly a decade making one of the oldest and most recognized medical organizations in the country findable and relevant to its members. When he joined, the AMA had strong content and name recognition among physicians—but members still couldn't connect what the organization did to why it mattered to them. In this episode, Marcus sits down with Ryan to get into what that gap looks like and what it takes to close it. They cover why associations end up talking to themselves instead of their members, what it means to lead with benefit instead of feature, and how the AMA approaches digital discoverability as AI changes how people find information. Ryan also shares the rule he repeats to everyone he works with: if it's not on the website, it doesn't exist.
23 total episodes available
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Frequently asked questions
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- What is Association Amplified Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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