Association Amplified is a thought leadership podcast for association leaders focused on digital engagement, member value, and non-dues revenue. Hosted by the team at TaleWind Digital, each episode explores how associations can rethink content, digital experience, and monetization—moving beyond legacy models to build modern, member-first systems that scale.
How to Put a Dollar Value on Membership, with Tom Wojno of IDFA
<p>Your members want to know what they get for their dues. IDFA can tell them: about $15 for every dollar.</p>
<p>Tom Wojno, Executive Vice President and Chief Strategy and Operating Officer at the International Dairy Foods Association, walks host Dan Stevens through the exercise behind that number. Every two years, he asks each team one question: if IDFA didn't exist tomorrow, where would members go for what you do, and what would it cost them? Any association can run the same exercise.</p>
<p>In this episode:</p>
<ul>
<li>A simple way to calculate member ROI</li>
<li>The "lead, support, monitor" framework for deciding what your association should own</li>
<li>How IDFA moved money fast when advocacy shifted to the states</li>
<li>Why IDFA dropped its trade show, and its plans for microcredentials for frontline workers</li>
<li>Why Tom hires for culture as much as skill</li>
</ul>
<p>Note: Around 26:49, a bandwidth issue cuts out part of Tom's audio during his answer on team culture.</p>
<p>Association Amplified LIVE is a series of conversations for association leaders, featuring insights from peers and experts. Presented by TaleWind Digital.</p>
<p><a href="https://talewinddigital.com">talewinddigital.com</a></p>
23 Sept 2026
How AMPP Maps the Member Journey
How do you guide 42,000 members across 180 countries when every department touches their journey?
AMPP's Anastasia Fidati (Senior Manager, Global Member Experience) and Chris Leake (Director of User Experience) share how they map what members are trying to do, from passing a certification to attending their first conference. Chris explains the service blueprints his team uses for digital-only members and the chapter maturity model that keeps staff close to 190 chapters worldwide.
Take our free Member Value Scorecard at .
1 Sept 2026
The ASAE 2026 Debrief: What's Driving Associations Now
<p><b>The TaleWind team debriefs ASAE Annual 2026 and the association trends that stood out: the AI shift, the eLearning surge, and what happens to the print magazine next.</b></p>
<p>Fresh from Indianapolis, Dan Stevens sits down with Breanna Perrelli and Kristy Devantier of TaleWind Digital to share what association leaders are working on right now: member engagement, non-dues revenue, AI use cases, and digital publishing.</p>
<p>Inside this episode:</p>
<ul>
<li>Why the AI sessions finally got practical, including a persona-bank use case from Ellipses LLC and the American Society of Appraisers</li>
<li>The stats behind the eLearning surge: continuing education, certifications, and professional development ranked the top three most valued member offerings</li>
<li>What association leaders told us about lean teams, shrinking conference attendance, and new revenue streams</li>
<li>How to take a print association magazine digital without losing readers or sponsors</li>
<li>ASAE's "Trust Associations" push and showing up for both human search and AI search</li>
<li>Why "community building" vanished from session titles this year, and what replaced it</li>
</ul>
<p>Watch the full video episode and more on the <a href="[HUB LINK]">TaleWind Hub</a>.</p>
<p>Learn more about <a href="https://talewinddigital.com">TaleWind Digital</a>.</p>
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