Association RevUP is a podcast series presented by the Professionals for Association Revenue (PAR) that will get everyone in your association talking about revenue health! This entertaining and concise "docustyle" podcast is unlike any association podcast on the market and invites both association leadership and revenue producers to become active learners on the journey toward achieving revenue health. Featuring pioneers from the association community, Association RevUP will help you assess the health of your association's business and give you tactical steps for improvement.
Association RevUP
Claim This Podcastby Professionals for Association Revenue (PAR)
5.0(6 reviews)
17 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
38
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality64
Social0
YouTube0
Engagement32
Podcast Overview
Association RevUP is a podcast series presented by the Professionals for Association Revenue (PAR) that will get everyone in your association talking about revenue health! This entertaining and concise "docustyle" podcast is unlike any association podcast on the market and invites both association leadership and revenue producers to become active learners on the journey toward achieving revenue health. Featuring pioneers from the association community, Association RevUP will help you assess the health of your association's business and give you tactical steps for improvement.
Language
🇺🇲
Publishing Since
5/20/2024
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38
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality64
Social0
YouTube0
Engagement32
6
Excellent Areas
3
Good Performance
10
Growth Opportunities
excellent
Episode Length
14 minutes
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good
Show Notes Quality
3.0/5
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Every 28 days
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Recent Episodes
September 9, 2025
Hidden Association Revenue Opportunities and Four Ways to Find It (S2: E7)
<p><strong>"[Associations] are banking 60% of our revenue on four days out of the year - and only 20% of members engage.”</strong></p><p>If that statistic scares you, it should. While association events lead to both connection and revenue, associations are missing opportunities for their next big program by not thinking bigger.</p><p>In this season finale of the <strong>Association RevUP Podcast</strong>, host <strong>Carolyn Shomali </strong>is joined by <strong>Marcus Maleck</strong> (Society for Clinical Research Sites), <strong>James Young</strong> (Product Community), <strong>David Upbin</strong> (Mortgage Bankers Association), and <strong>Letty Kluttz</strong> (Association for Professionals in Infection Control and Epidemiology). Together, they share real-world examples of how their associations discovered new association revenue opportunities by:</p><ul><li><p>Selling outcomes instead of products</p></li><li><p>Extending the life of events beyond “one and done”</p></li><li><p>Simplifying and packaging offerings for members</p></li><li><p>Responding to market shifts with fresh solutions</p></li></ul><p>If you’re looking to grow association revenue and create lasting member value, this episode will give you practical ideas you can apply right away.</p><p><br /></p><p><strong>About </strong><strong>Association RevUP:</strong> A PAR podcast that celebrates the stories of associations who are utilizing business to bring about real change in their industries. Episodes are less than 15-minutes, written and produced to keep you engaged, and full of actionable insights. Hosted by <strong>Carolyn Shomali.</strong></p><p>- <a href="https://vpcinc.net/" rel="ugc noopener noreferrer" target="_blank">VPC, Inc.</a>, the boutique production company PAR trusts with our in-person event the RevUP Summit, and the parter of this podcast.</p><p>- <a href="https://mypar.org" rel="ugc noopener noreferrer" target="_blank">MyPar.org</a>: learn more about the PAR member community</p><p>- <a href="www.revupsummit.org" rel="ugc noopener noreferrer" target="_blank">RevUP Summit</a>: November 4-6, 2025 in Annapolis, MD. The only association event focused on revenue health.</p>
July 31, 2025
One Thing Your Partnerships Are Missing and How EDUCAUSE Found It
<p><strong>"We trust them with their money, but we can't trust them with their expertise?"</strong></p><p>Podcast mic drop. Imagine the progress that could be made if associations consistently invited partners (and their expertise) into the conversation.</p><p>That's what <strong>John Bacon</strong>, ASAE’s Vice President of Enterprise Sales, is challenging associations to do: go beyond the dollars and recognize partners as strategic allies. </p><p>This 14-minute episode will give you tips on how to do it.</p><p>Learn how <strong>EDUCAUSE </strong>, an association committed to advancing higher education through technology, is bringing partners together in a unique way to advance their industry.</p><p>Just a year in, partnerships have doubled and the program is at capacity according to <strong>Leah Lang (EDUCAUSE).</strong></p><p>If you're ready to not only increase revenue but also advance your industry by bringing partners into the conversation, give this episode a listen!</p><p><strong>About </strong><strong>Association RevUP:</strong> A PAR podcast that celebrates the stories of associations who are utilizing business to bring about real change in their industries. Episodes are less than 15-minutes, written and produced to keep you engaged, and full of actionable insights. Hosted by <strong>Carolyn Shomali.</strong></p><p>- <a href="https://vpcinc.net/" target="_blank" rel="ugc noopener noreferrer">VPC, Inc.</a>, the boutique production company PAR trusts with our in-person event the RevUP Summit, and the parter of this podcast.</p><p>- <a href="https://mypar.org" target="_blank" rel="ugc noopener noreferrer">MyPar.org</a>: learn more about the PAR member community</p><p>- <a href="www.revupsummit.org" target="_blank" rel="ugc noopener noreferrer">RevUP Summit</a>: November 4-6, 2025 in Annapolis, MD. The only association event focused on revenue health.</p>
July 7, 2025
APRO's Advocacy Fellowship and How Momentum Drives the Future
APRO CEO Charles Smitherman and Ashley Furniture's Mike Kays discuss APRO's advocacy fellowship and its partnership with Ashley Furniture to engage a new generation of members, in an interview with Carolyn Shomali.
17 total episodes available
Recent guests on Association RevUP
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Charles Smitherman
Guest
Mike Kays
Guest
Tara Puckey
Guest
Joe Colangelo
Guest
Vinnu Deshetty
Guest
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Frequently asked questions
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- What is Association RevUP?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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