An original podcast from the American Society of Association Executives where we explore key topics relevant to association professionals, discuss the challenges and opportunities in the field today, and highlight the significant impact associations have on the economy, the U.S., and the world.
Associations NOW Presents
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5.0(1 reviews)
30 episodes
Updated Bi-weekly
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16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
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Podcast Overview
An original podcast from the American Society of Association Executives where we explore key topics relevant to association professionals, discuss the challenges and opportunities in the field today, and highlight the significant impact associations have on the economy, the U.S., and the world.
Language
🇺🇲
Publishing Since
8/5/2024
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16
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality32
Social0
YouTube0
Engagement0
6
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13
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excellent
Episode Length
36 minutes
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needs improvement
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Every 28 days
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Recent Episodes
July 16, 2026
Helping Associations Thrive in the Age of AI
In this episode of Associations NOW Presents: Industry Partner Edition, recorded live at ASAE's Marketing, Membership, Communications + Tech Conference, guest host Sharon Pare of HighRoad Solutions welcomes Erica Salm Rench, chief marketing officer at Sidecar, for a conversation about helping associations navigate the rapidly evolving world of artificial intelligence. Erica shares why AI presents a unique opportunity for associations to compete more effectively, discusses the importance of educating staff and aligning AI initiatives with organizational strategy, and offers practical guidance on building AI literacy, selecting the right tools, and adapting to the growing influence of AI-powered search. Check out the video podcast here: https://youtu.be/3tyPPP_4yXU Associations NOW Presents is produced by Association Briefings. Transcript Sharon Pare: [00:00:00] Welcome to this episode of Associations NOW Presents: Industry Partners Series, an original podcast series from the American Society of Association Executives. I'm Sharon Pare, partnerships director at High Road Solutions, a HubSpot agency, co-host of Rethink podcast, and your host of this series throughout the year. This episode today is sponsored by Sidecar. We're recording today from ASAE's MMCT conference in Washington, DC, where association professionals from across the industry are gathering to share ideas, build connections, and explore what's next for the community. I've got the perfect expert with me today, Erica Salm Rench. She's really leading the association industry in all things AI. A lot of you might have heard of AAIP, their certification program. They're part of the Blue Cypress family. But before we kick all of that off [00:01:00] and get into all of those details, I know you're celebrating a special day today. I know we're here at MMCT. We'll get to that in a minute, but you're celebrating your 15-year wedding anniversary today. Erica Salm Rench: I am. Oh, yeah, that was a fun fact- Yeah ... that we shared right before. Yeah. So I will see my husband later this evening, which is great. He'll get some time with me. It seems like a fair trade-off, though, to be at MMCT. This is so fun. Sharon Pare: Yes. And then I have another thing. You were talking to me a little bit about your hotel. You know how when you travel a lot, I know for work. And everyone has their ritual when they get back to the hotel and what they do. Is there any things that you need to do? I'll give you an example. So for me, when I'm traveling alone in a hotel room, I always have to sleep with Friends on. Do you have something like that you do? Erica Salm Rench: You and I are two peas in a pod. I usually have Friends on in the background, or I always make sure I have snacks with me in my purse, because I feel like a lot of times the hotel snacks, they're not as healthy or nutritious as you [00:02:00] want them. Yeah. So I always have nuts packed or protein bars in my purse, and then I lay out my snacks so that I have something in the morning to wake up to. Sharon Pare: Okay. Yeah. I love it. Okay, so I wanna talk about MMCT, but before we get into it, you did win an award this year with AWTC, the Technology Leadership Award. Tell me a little bit about that and what that award meant for you. I was there. I was really excited to see you win that. Erica gives a great speech, by the way. She's a great speaker. Erica Salm Rench: Thank you. I was so humbled by it. It was so exciting. I was just overwhelmed by the award, and Rebecca and Carrie and Jill, and the amazing women at AWTC. They do such a good job of bringing women together and empowering them, and they truly filled a gap in the association space. It is [00:03:00] so cool to be a part of that movement, and I think it was just really emphasized last night at the AWTC Happy Hour. Sharon Pare: I was just going to ask- Erica Salm Rench: Oh my ... Sharon Pare: What did you think about that? Erica Salm Rench: You li
July 9, 2026
Sponsorships That Deliver Real Value
In this episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare of HighRoad Solutions welcomes Brandt Krueger, director of industry relations and partnerships at EventMobi, to discuss the evolving world of event sponsorships and association partnerships. Brandt shares why many sponsorship models have remained unchanged for years and offers practical strategies for creating more meaningful, results-driven opportunities. The conversation explores the importance of understanding sponsor goals, moving beyond traditional sponsorship tiers, embracing thoughtful innovation, and designing event experiences that deliver greater value for both associations and their partners. Check out the video podcast here: https://youtu.be/NgdE7JR8lOc Associations NOW Presents is produced by Association Briefings. Transcript Sharon Pare: Welcome to this episode of Association NOW Presents: Industry Partners Series, an original podcast series from the American Society of Association Executives. I'm Sharon Pare, partnerships director of High Road, a HubSpot agency, co-host of Rethink Association, and your host of this series throughout the year. This episode is sponsored by EventMobi. Today, I'm joined by Brandt Krueger, and before we dig into sponsorships and partnerships, I know it wasn't exactly a straight line getting into associations for you. And what I would like to know first, and how I wanna get started is, I think you started in theater, and I wanna find out how you stumbled into the association space, and then we'll dig into all the other important stuff we wanna talk about today. Brandt Krueger: We could probably do a whole podcast on just that, but it's 'cause like so many of us, nobody comes in a straight line, right? It's always falling in, falling out. So yeah, came out of college with a theater degree in technical light; so lighting, so technical theater, so lighting, audio, building sets and props, and things like that. And was working for a theatrical lighting house, and was asked to resign at some point due to things we don't need to get into. But I took one name out of the Rolodex, and he was this kind of crazy, old hippie guy with long hair who did audio for these events. So I guess there's these events that people need audio and video for, and wound up working with him doing small events, and then got hoovered up by one of his major clients, who is one of the largest meeting and event production companies here in Minneapolis. So I wound up working for them for about 18 years doing lights and sound, and mostly audiovisual and production technology. But a sizable portion of their clients were associations. So already starting to get to know them in that context, in that space. Left them, went out on my own, did about 10 years of event technology consulting for a company I created called Event Technology Consulting, because I'm not very creative. So that consisted of a lot of trying to get people the right technology for them, a lot of asking questions, "What are you trying to actually do with it?" And then have worked my way around back into production again, working for another production company here. And then now, most recently, have worked my way into being the director of industry relations and partnerships for EventMobi. EventMobi is on the software side, so we're providing the mobile event app and the event management software that comes around it. But it all links together, right? This association through working with different types, different sizes of organizations, and then culminating in this new position with EventMobi where, when you and I were talking in the pre-show, I was saying I think 40% of our customer base is associations. And since then, I actually looked it up, and it's al- it's almost 50% of our business is actually with associations. So definitely have been stewing in this association world for quite some time. Sharon Pare: You absolutely have, and it sounds
June 25, 2026
Why Slower Marketing Can Drive Stronger Member Engagement
Recorded live at ASAE’s Marketing, Membership, Communications + Tech Conference, guest host Brittany Lancor of PropFuel sits down with best-selling author and MarketingProfs CCO Ann Handley to discuss the power of “strategic patience” in a culture obsessed with speed. Handley challenges associations to focus on meaningful engagement over vanity metrics, communicate in members’ own language, and prioritize authentic, human-centered messaging. She also shares practical advice on creating more effective email communications and explains why AI is best used to uncover insights and support strategy—not to replace the human connection that drives engagement. Check out the video podcast here: https://youtu.be/nKZs2BI23bQ Associations NOW Presents is produced by Association Briefings. Transcript Brittany Lancor: [00:00:00] Hello, everyone. Welcome to this month's episode of Associations NOW Presents, an original podcast series from the American Society of Association Executives. I am Brittany Lancor, senior marketing manager of PropFuel. We are recording today from ASAE's MM&C conference here in Washington, DC, where association professionals from across the industry are gathering to share ideas, build connections, and explore what's next for the community. Today, we are so excited to welcome Ann Handley, the world's first chief content officer, best-selling author, and CCO of MarketingProfs. She just delivered the keynote address on the first day of this conference, so we are going to ask some questions. The first question I have for you is where did you get your suit? This is amazing. If you are watching from home, you have to look at this suit. It's wonderful. Ann Handley: So you're asking who am I wearing? Brittany Lancor: Yes. Ann Handley: Is that the question? Yes. Yeah, first of all, [00:01:00] thanks for having me. I'm really excited to be here with all of you, be here with you. So who am I wearing? Today I am wearing Alice + Olivia, and I'll tell you, my biggest stress today was not even the keynote, it was, do I include the bow? Brittany Lancor: I love it. Ann Handley: Or do I leave it off? It's detachable. Brittany Lancor: The bow was the great choice. Ann Handley: So I don't know, I went for it, and I like the way it kinda waves around on stage a little bit, Brittany Lancor: like- Yeah ... I'm prancing around and doing whatever. Yes. It looked great. Yeah. Okay, next question. Oh, yeah, I guess the questions now. Who are you? Help us, like give a quick introduction of who you are, help the audience understand who we're talking with today. Ann Handley: So yeah, obviously Ann Handley, chief content officer of MarketingProfs. I've been in marketing for a million years, a million dog years. That was like a million plus years. I founded a company called ClickZ ages ago, which is one of the first sources of digital marketing at a time when digital marketing was a sort of brand-new thing, and from there founded MarketingProfs, and I've written a few books about marketing and content, particularly Everybody Writes, which is a [00:02:00] Wall Street Journal bestseller. It's been translated into 19 different languages. The whole ethos of that is really helping marketers, not just content marketers, but all marketers and all businesses really figure out, how do we communicate in a way that's authentic and real, and uniquely us? And honestly, that's a message that we need more than ever now- Yeah in the age of AI. So yeah, author, entrepreneur. Speaker, obviously, and yeah, just friend of Brittany. Brittany Lancor: Yeah? Yeah. And did I see you're also a dog mom? Ann Handley: Oh, yeah. Most important thing. Yeah. Yeah, my Cavalier King Charles Spaniel, his name is Augie. He is a stage five clinger. I love him so much, and he loves me just even more. Because love is just that. Do you have a dog? Brittany Lancor: I have two. Ann Handley: Oh, you do? Brittany Lancor: Yes. Ann Handley: What kind? Brittany L
30 total episodes available
Recent guests on Associations NOW Presents
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Elena Dumitrascu
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Tim McCreight
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Tara Davis
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Mary Kate Cunningham
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Jarrod Clabaugh
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This podcast updates bi-weekly.
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