About At the crossroads of recruitment, marketing and social media
Traditional recruitment and employer branding practices have evolved into a variety of sub-skillsets, including social media platform and advertising expertise, brand / content / inbound / influencer marketing tactics, social selling skills, personnel branding, a mix of AI tools, and a whole new set of metrics to use and understand to get ahead of competition. This podcast series is based on social recruitment and employer branding expert Tom Laine's groundbreaking articles introducing a variety of thought-provoking new ideas, that are summarized and discussed by none other than AI.
You are measuring the wrong employer brand metrics!
Measuring employer branding is important, but the modern metrics are lijkely something you didn't come to think of... Thus, you are measuring the wrong employer brand metrics!
31 Mar 2025
When a customer is loyal but the company is not
They want you to be loyal to the brand, but why are they offering the best discount for new customers, not the existing ones?
27 Mar 2025
What on Earth is silent Networking - Networking That Even Introverts Can Handle
I'm an introvert, still, after over 1700 live trainings. I was also for a long time the most networked Finn on Linkedin. Wasn't easy, wasn't always pleasant, but it has served a great purpose throughout my career. You could do it, too.
24 Mar 2025
What Is Thought Leadership and Why Should You Strive for It?
Thought leadership may be a familiar term for you, but it might not be just what you think it is, or as easy to achieve as you believe.
20 Mar 2025
Stop Employer Branding, Start Employee Branding!
The best of the best across industries want to work with the best people, not with you as a company. So Stop Employer Branding and Start Employee Branding!
17 Mar 2025
If You Can Date, Selling on LinkedIn Will Be Child’s Play
Using Linkedin but not getting much out of it? This episode's for you! "If You Can Date, Selling on LinkedIn Will Be Child’s Play"
13 Mar 2025
Don't create a content marketing strategy, create a stand-out strategy
It's not enough to create content, even if the content was brilliant! You need to be found, noticed, and engage the target audience to view your content. At the age of content overload across media, it's not an easy job. Don't create a content marketing strategy, create a stand-out strategy!
10 Mar 2025
Artificial Intelligence is Coming to Take Our Jobs - Or Is It
Artificial Intelligence is Coming to Take Our Jobs - Or Is It? Should we fear for our jobs or prepare to take control of the change, perhaps opening a whole range of new opportunities for those ready to jump on board the AI revolution.
6 Mar 2025
Base your employer brand on a thought leadership strategy
Your employer brand is not what you say it is. It is how other's feel about your organisation and its employees, and it is somewhat different to all and everyone who encounter your organisation, its employees, products, services or news at any platform or location. That said, it's still manageable. Those who build employer brand for an expert organisation have an especially good tool at hand - thought leadership. It works for almost any kind of organisation at any field of expertise, but significantly easier for industries, companies and skillset that related to highly specialized knowledge and skills. Here's how to approach thought leadership as an employer branding opportunity.
Tom Laine wrote an article on this topic at his blog, which was then summarized with an AI tool and produced as a podcast discussion.
3 Mar 2025
Modern recruiter should know social selling
It's not a company-driven job market anymore, it's candidate driven. If a recruiter wants to find, convince and convert those best of the best in the industry to take on a job with the company, it's all about selling the job and the employer brand. Thus, at the age of social media, modern recruiter should know social selling.
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