Welcome to Loc Lessons, the podcast from the Association of Translation Companies hosted by Chair Corinne Saynor Smith and Vice-Chair James Brown, exploring trends and talking shop with voices from across the language services world. ATC Loc Lessons brings industry insights without the jargon in lively conversations with guests from across the language services industry. From emerging trends to everyday challenges, we dive into the issues shaping localisation, translation and interpreting, always with a friendly, down-to-earth approach.
ATC Loc Lessons
Claim This Podcastby Corinne Smith & James Brown
11 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
Podcast Overview
Welcome to Loc Lessons, the podcast from the Association of Translation Companies hosted by Chair Corinne Saynor Smith and Vice-Chair James Brown, exploring trends and talking shop with voices from across the language services world. ATC Loc Lessons brings industry insights without the jargon in lively conversations with guests from across the language services industry. From emerging trends to everyday challenges, we dive into the issues shaping localisation, translation and interpreting, always with a friendly, down-to-earth approach.
Language
🇺🇲
Publishing Since
9/29/2025
1 verified contact email on file for ATC Loc Lessons
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Recent Episodes
July 2, 2026
Episode 11 - Celebrating 50 Years of ATC: An interview with Isabella Moore CBE
<p class="MsoNormal">To celebrate the ATC's 50<sup>th</sup> anniversary as trade association, hosts James Brown and Corinne Smith have invited Isabella Moore CBE to speak on the Loc Lessons Podcast. One the "ATC Originals", Isabella's company Comtec joined the ATC as a member company in the early eighties.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">In this fascinating conversation, Isabella shares what it was like to be a member in the early days (especially as a female business owner in a male-dominated industry), and what the translation process used to look like before the arrival of emails and CAT tools.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Corinne, James and Isabella also discuss the continuing need for business skills to survive in a competitive industry, how AI is changing the way work is done today, and how client expectations around quality seem to be shifting from "quality is a given" to "good enough will do".</p>
May 19, 2026
Episode 10 - How LSCs are Using AI Today with Gabriel Karandyšovský
<p class="MsoNormal"><strong>A deep dive into the latest ATC Research Insights on how language service companies are using AI today and what's driving adoption</strong></p> <p class="MsoNormal">The latest ATC Language Industry Report What Kind of LSC Are You is out now. The report maps where the language industry stands in terms of AI adoption, and what exactly is driving it.</p> <p class="MsoNormal">The report draws on interviews with LSCs of different sizes, ranging from smaller companies with a dozen employees to some of the top UK (and global) LSCs with hundreds of people on staff and dedicated tech teams.</p> <p class="MsoNormal">The research shows that the field is broadly split into Innovators, Followers and Power Users, and covers pathways and opportunities for all three groups.</p> <p class="MsoNormal">In this episode of Loc Lessons, hosts Corinne Smith and James Brown are joined by ATC researcher Gabriel Karandyšovský to explore the report's findings. Together they discuss the shifting attitudes towards and drivers for AI adoption in LSCs, the need to balance business growth with looking after people, and the importance of conducting internal AI audits to create efficiencies and reduce risk.</p> <p class="MsoNormal">As AI becomes more integrated into localisation workflows, client conversations are shifting towards governance. Language service companies need to be ahead of the game so they can advise and guide clients on the risks and limitations of AI in localisation.</p>
March 23, 2026
Episode 9 - Finding the Why in AI: How to approach AI adoption in language service companies
<p class="MsoNormal">In episode 9 of the Loc Lessons podcast, hosts James Brown and Corinne Smith are joined by Rob Martin, founder of Magic Beans Agency, a company that's on a mission to empower language service companies and their people to grow and thrive.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">With new AI tools being launched practically every week, where do language service companies even begin to figure out what tools are right for their business? Where should they focus their energy and attention to make sure AI adoption is not just a trend followed, but an informed strategy based on clear objectives?</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Together, Corinne, James and Rob discuss how they see the language services landscape right now, the importance of AI upskilling to stay competitive, and the continued need to educate clients on the opportunities and risks of AI in content creation and localisation.</p> <p class="MsoNormal"> </p> <p class="MsoNormal">For companies feeling unsure where to get started with AI, Rob recommends focusing on the fundamental questions first: what kind of clients do I want to work with, what verticals do I want to serve, what added value do I deliver for my clients? With these questions answered, it's much easier to develop a strategy and to figure out if and how AI tools can help to deliver on that strategy. </p>
11 total episodes available
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Frequently asked questions
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- What is ATC Loc Lessons?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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