ATCP in the Canopy is the official podcast of the Association of Tree Care Professionals, hosted by Austin Lee. This show is all about elevating the tree care industry—one conversation at a time. Each episode brings you candid, inspiring discussions with the people who live and breathe tree care: from seasoned arborists to business owners shaping the future of the field.
We dive into the realities of running a tree care business, from the hands-on craft of arboriculture to the strategy, culture, and systems that make a company thrive. Expect insights on safety, professional standards, mentorship, and lessons learned from the people who have climbed every branch of the industry.
Whether you’re an aspiring arborist, an experienced tree care professional, or someone passionate about elevating standards in your work, ATCP in the Canopy gives you the tools, stories, and perspective to grow both your business and your craft.
He Started at 20 With a Chainsaw and $2,500. Now It's a $2.3M Tree Company | ATCP in the Canopy Ep. 10
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode dives into the story of a 20-year-old who lost almost everything to a Category 5 hurricane and started a tree care company with an F-150, $2,500, and a single Stihl 461. Get ready for a conversation packed with hard-earned lessons on marketing, culture, accountability, and what it really costs to build something that lasts. Host and ATCP Committee Member Austin Lee sits down wi...
11 Jul 2026
ATCP in the Canopy | Ep 9: The #1 Tree Guy - Jake Seidenstricker of Jake's Top Notch Tree Service
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode dives into the story of a guy who built a thriving tree care business from a garage sale hustle and a borrowed chainsaw. Get ready for a conversation packed with hard-earned lessons on pricing, leadership, and giving back. Host and ATCP Committee Member Austin Lee sits down with fellow ATCP Committee Member Jake Seidenstricker, owner of Jake's Top Notch Tree Service. Jake buil...
22 Jun 2026
ATCP in the Canopy | Ep #8: Tree Care Insurance Specialist Greg Johnston on Hidden Coverage Gaps
Ask most tree care owners about insurance and you'll hear the same thing: the rates are brutal and there's nothing they can do about it. Greg Johnston disagrees. In this episode of ATCP In the Canopy, host Austin Lee sits down with Greg Johnston, a tree care insurance specialist at Granite Insurance, to break down how tree service companies actually drive their own insurance costs, where the hidden coverage gaps are, and how the right broker can save you real money without gutting the covera...
15 Jun 2026
ATCP in the Canopy | Ep 7: Jason Smith of Palfinger on Knuckle Booms, Grapple Saws & Buying Smart
Welcome to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode goes deep on the machines reshaping how trees come down, and one of the people who helped put them on the map. Host and ATCP Committee Member Austin Lee sits down with Jason Smith, Tree Care Sales Manager at Palfinger USA. Jason helped pioneer the knuckle boom crane with a grapple saw for the tree care world, and he built the first production unit of its kind in the country back in...
3 Jun 2026
TCP in the Canopy | Ep 6: Board Certified Master Arborist Alex Shy on PHC's Importance in Tree Care
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. Episode 6 brings one of the most dynamic conversations we've had in the canopy yet — and we're just getting started. In this episode, host and ATCP Committee Member Austin Lee sits down with Alex Shy — Board Certified Master Arborist, ATCP Founding Board Member, and owner of Shy Tree in Columbia, Maryland. Join us as Alex takes us from being "conned" into arboriculture by a college profes...
18 May 2026
ATCP in the Canopy | Ep 5: Alex Wright on Marketing Discipline, Grit & Scaling 855TreeMan
Welcome to another episode of ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Alex Wright, owner of 855TreeMan in Charlotte Hall, Maryland. Alex is one of the most marketing-savvy operators in the tree care space, building a multi-million dollar tree service from a single yellow yard sign and pure grit. Join us as Alex shares the raw, unfiltered story of how he went from making $3...
7 May 2026
ATCP in the Canopy | Ep 4: Sarah Porter & GIB — The Family-Built Business Changing Insurance Claims
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Sarah Porter, Operations Manager of Global Insurance Billing (GIB) — the family-owned, family-operated team helping tree care contractors actually get paid what they're worth on insurance claims. Sarah shares the GIB origin story, from her father's humble 1993 start with a pickup truck and a broom, to the lawn-to-tree...
24 Apr 2026
ATCP in the Canopy | Ep 3: Mark Goodpasture on Grit, Growth & Building a Lasting Tree Business
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Mark Goodpasture, owner of GE Tree Service in Petersburg, Indiana and a Founding Board Member of the ATCP. Mark's journey is one of grit, faith, and relentless growth. From running a skidder at 14 and starting GE Tree Service at 19, to a pivotal moment with a green disconnect notice that launched a flyer strategy he...
8 Apr 2026
ATCP in the Canopy | Ep 2: From Newspaper Ads to Grapple Saws — Brazzi Smith on Building a Business
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Brazzi Smith, owner of Precision Tree Care and Removal in Live Oak, Florida and head of the ATCP Membership Committee. Brazzi built his business from the ground up — starting with a newspaper ad, a borrowed Bobcat, and his wife holding a rope — into a thriving multi-million dollar operation. Join us as he shares his...
20 Mar 2026
ATCP in the Canopy | Ep 1: Meet ATCP Founding Board Member Stefano Devigili
Welcome to the debut episode of "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. In this inaugural episode, host and ATCP Committee Member Austin Lee sits down with a titan of the tree care industry: Stefano Devigili. Stefano is an ATCP Founding Board Member and the Co-Founder of Grant Brothers Tree Service. Join us as he shares his inspiring journey from his early entrepreneurial beginnings to building one of the most respected names in tree care. ...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
1 ratings
Contact ATCP In The Canopy
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of ATCP In The Canopy?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
