Podcast thumbnail for Atlanta Agent Playbook

Atlanta Agent Playbook

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by Motto Realty

32 episodes
Updated Daily
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Podcast Overview

Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta. Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market. If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com

Language

🇺🇲

Publishing Since

2/24/2026

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Recent Episodes

Episode thumbnail for The Brutal Truth About Growing a Real Estate Business While Raising a Family | Ryan Johnston | #32

July 7, 2026

The Brutal Truth About Growing a Real Estate Business While Raising a Family | Ryan Johnston | #32

<p>What does it really take to survive—and thrive—in today&#39;s real estate industry?</p><p><br></p><p>Connect with us on instagram: https://www.instagram.com/mottorealty/</p><p><br></p><p>Connect with this episode&#39;s speakers:https://www.instagram.com/benjaminbenomar/</p><p>https://www.instagram.com/ryansellsalpharetta/</p><p><br></p><p>In this episode of Atlanta Agent Playbook, we sit down with a successful real estate professional who has closed more than 250 transactions while balancing family life, business growth, and the constant evolution of the housing market.</p><p><br></p><p>From moving to Atlanta after responding to a Craigslist casting call to building a scalable real estate business, this conversation covers the realities that most agents never talk about.</p><p><br></p><p>We discuss:</p><p>-Growing a real estate business while raising young children</p><p>-Why many agents struggle with burnout</p><p>-Hiring operations managers and virtual assistants</p><p>-Building systems instead of creating another job</p><p>-YouTube marketing for Realtors</p><p>-Why introverts can become incredibly successful agents</p><p>-Scaling beyond personal production</p><p>-The importance of an exit strategy</p><p>-AI and automation in real estate</p><p>-How the industry may look in 2035</p><p><br></p><p>Whether you&#39;re a new Realtor, an experienced broker, or someone thinking about entering the industry, this episode offers practical advice on building a sustainable business—not just selling more homes.</p><p><br></p><p>If you enjoyed this conversation, be sure to like, subscribe, and share it with another real estate professional.</p><p><br></p><p>CHAPTERS:</p><p>00:44 Why the First Eight Years Were Brutal</p><p>01:05 Balancing Family and Real Estate</p><p>02:05 Parenting During Industry Changes</p><p>04:47 Building a Business Instead of a Job</p><p>07:21 Getting Started in Property Management</p><p>10:32 Building a Career From Scratch</p><p>11:17 Joining a High-Volume Real Estate Team</p><p>16:20 Video Marketing and Lead Generation</p><p>18:15 Building a Personal Brand</p><p>20:26 Why First-Time Buyers Matter</p>

Episode thumbnail for Realtor of the Year Elizabeth Martin on Open Heart Surgery, Resilience & Real Estate Success | #31

June 30, 2026

Realtor of the Year Elizabeth Martin on Open Heart Surgery, Resilience & Real Estate Success | #31

<p>Elizabeth Martin&#39;s story is one of perseverance, service, and purpose.</p><p>Connect with us on instagram: https://www.instagram.com/mottorealty/</p><p><br></p><p>Connect with this episode&#39;s speakers:https://www.instagram.com/benjaminbenomar/</p><p>https://www.instagram.com/elizabethmartinhomes/</p><p><br></p><p>Named the 2024 Realtor of the Year by the Cherokee Association of Realtors, Elizabeth has built a highly successful real estate career through community involvement, relationship-building, personalized client experiences, and an unwavering commitment to service.</p><p><br></p><p>In this episode, she opens up about a major turning point in her life: undergoing open-heart surgery due to a severe aortic aneurysm and valve condition. She shares how the experience changed her perspective forever and strengthened both her personal life and business.</p><p><br></p><p>We also dive into:</p><p>✔️ Building a referral-driven real estate business</p><p>✔️ The power of video marketing and social media</p><p>✔️ Community service and charitable impact</p><p>✔️ Becoming Realtor of the Year</p><p>✔️ Real estate investing and house flipping</p><p>✔️ Client appreciation events that generate referrals</p><p>✔️ The mindset required to overcome adversity</p><p>✔️ Why the closing table is only the beginning</p><p><br></p><p>If you&#39;re a real estate agent, entrepreneur, investor, or someone looking for inspiration and practical business advice, this episode is packed with valuable lessons.</p><p><br></p><p>Subscribe for more conversations with top-performing entrepreneurs, real estate professionals, and industry leaders.</p><p><br></p><p>CHAPTERS:</p><p>01:06 What Realtor of the Year Really Means</p><p>08:19 Advice for Agents Afraid of Video</p><p>10:16 Mixing Personal Life with Social Media</p><p>15:03 Buying and Managing an Apartment Complex</p><p>16:51 Becoming a Real Estate Investor</p><p>18:15 Launching a Real Estate Career</p><p>18:32 Rookie of the Year Success</p><p>19:34 Helping Buyers and Investors</p><p>21:20 Navigating Today&#39;s Housing Market</p><p>33:15 The Closing Table Is Just the Beginning</p>

Episode thumbnail for From Stanford & NFL to Real Estate Success: Leadership, Referrals & Resilience | Terrence Stephens | #30

June 23, 2026

From Stanford & NFL to Real Estate Success: Leadership, Referrals & Resilience | Terrence Stephens | #30

<p>From being a standout student-athlete recruited to Stanford University, to playing in the NFL, performing with the NFL Choir, surviving a devastating accident that nearly resulted in the amputation of his leg, and building a highly successful referral-based real estate business—his story is one of resilience, leadership, and purpose.</p><p><br></p><p>Connect with us on instagram: <a href="https://www.instagram.com/mottorealty/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/mottorealty/</a></p><p><br></p><p>Connect with this episode&#39;s speakers:<a href="https://www.instagram.com/benjaminbenomar/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/benjaminbenomar/</a></p><p><br></p><p>In this powerful conversation, Terrence shares the lessons that shaped him along the way:</p><p>✔️ Why serving others comes before leading others</p><p>✔️ How psychology and human connection drive business success✔️ The real reason top real estate agents win</p><p>✔️ What nearly losing his life taught him about community</p><p>✔️ Why relationships are the ultimate business strategy</p><p>✔️ The importance of education over expectations</p><p>✔️ How to recover from setbacks and keep moving forward</p><p><br></p><p>His message is simple but powerful:</p><p>&quot;Move on to the next play.&quot;</p><p><br></p><p>If you&#39;re an entrepreneur, real estate agent, athlete, business owner, or someone looking for inspiration, this episode is for you.</p><p><br></p><p>CHAPTERS:</p><p>06:38 How Hard Knocks Changed Everything</p><p>08:35 Entering Real Estate</p><p>10:14 The Restaurant Job That Changed His Life</p><p>12:03 Learn to Serve Before You Lead</p><p>13:07 Building a 100% Referral-Based Business</p><p>15:07 Creating Community Through Relationships</p><p>18:39 Education Over Expectations</p><p>21:54 Biggest Mistakes New Agents Make</p><p>27:30 Community Shows Up When It Matters Most</p><p>33:23 Move On to the Next Play</p>

32 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Atlanta Agent Playbook?

Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta.

Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market.

If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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