Atlanta Agent Playbook is for driven real estate agents who want to build a real business in Atlanta.
Hosted by Benjamin Benomar, investor, managing broker of Motto Realty and co-founder of a $100M+ sales team, this show gives you direct access to the strategies top producing agents are using right now. We break down lead generation, recruiting, branding, wealth building, and the real stories behind agents winning in this market.
If you want clarity, systems, and a competitive edge in Atlanta real estate, this is your playbook. Learn more about Motto at https://www.mottorealty.com
More Than a Realtor: How Brooks Payne Is Helping Shape the Future of Atlanta | #48
Atlanta is growing—but how do you invest in neighborhoods, improve communities, and create new development without displacing the people who made those neighborhoods what they are?
Connect with us on instagram: https://www.instagram.com/mottorealty/ (https://www.instagram.com/mottorealty/)
Connect with this episode's speakers:
https://www.instagram.com/benjaminbenomar/ (https://www.instagram.com/benjaminbenomar/)
In this episode of the Atlanta Agent Playbook, Benjamin sits down with Brooks Payne to talk about the intersection of real estate, development, technology, transportation, community investment, and the future of Atlanta.
Brooks’ journey into real estate started after COVID abruptly ended his career working on cruise ships. After getting licensed, he quickly discovered that real estate could become much more than helping people buy and sell homes.
His long-term vision is development—and more specifically, helping create neighborhoods that are inclusive, accessible, and rooted in culture through Better Build Blocks.
One of the biggest conversations in this episode centers around Southwest Atlanta and gentrification.
Brooks argues that the problem is not reinvestment in historically underinvested communities—the problem is when new investment causes the displacement of the residents who created those communities in the first place.
We also discuss:
• Why Southwest Atlanta has enormous cultural and economic importance
• Development without displacement
• How the Atlanta BeltLine is changing neighborhoods
• Rising property taxes for longtime homeowners
• Affordable housing and down-payment assistance
• The redevelopment of West End
• Why walkability and public transportation matter
• How developers can work with legacy communities
• Atlanta’s changing neighborhoods
• Why misconceptions about certain Atlanta communities persist
• Real estate development as a tool for generational wealth
• Why real estate agents still matter in the age of AI
• How Brooks is using AI to help homeowners maintain their properties
04:08 Why Walkability & Transportation Matter
07:18 Entering Real Estate During the COVID Market
08:13 What Agents Really Do Behind the Scenes
11:19 Do Real Estate Agents Still Matter in the Age of AI?
14:54 Why Should You Buy in Southwest Atlanta?
15:58 Gentrification & Development Without Displacement
16:37 How Developers Can Protect Legacy Communities
20:07 Atlanta Down-Payment Assistance Programs
24:55 What’s Happening With the West End Mall?
29:36 Where Atlanta Has Gotten Development Wrong
46:34 Managing Multiple Real Estate Ventures
20 Oct 2026
Chad Davis #47
Enter description here:
13 Oct 2026
Josh Pitre | #46
Enter description here:
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
3 ratings
Contact Atlanta Agent Playbook
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Atlanta Agent Playbook?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
