AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype.
We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually improves the process.
Each episode gives you something you can use:
- Role Definition Templates (behaviour-based, not position labels)
- Question sets that lead to better shortlists
- Meeting Structures that stop recruitment becoming a persuasion contest
- Simple Ways to Stress-Test Decisions (“what would make this wrong?”)
- How AI Fits Safely: drafting, checking, standardising outputs — never replacing judgement
If you work in recruitment, scouting, analysis, coaching, or you’re aiming to, this show is for you. Clarity First. Tools Second.
Ep69: The Shop Window: What the World Cup’s Famous Transfer Stories Don’t Tell You!
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Players Who Turned World Cup Performances Into Big Transfers (https://www.bbc.co.uk/sport/football/articles/cj4kqdy4w4eo)
Summary
In this episode, Tom Butterfield and David Bromley analyse the impact of World Cup performances on player transfers, exploring survivorship bias and the importance of comprehensive evidence in scouting decisions.
Key Topics
Impact of World Cup performances on transfers
Survivorship bias in football
Importance of comprehensive evidence in scouting
Case studies of Gilberto Silva, Mesut Ozil, James Rodriguez, Vozinha, Cleberson
Risks of over-relying on tournament success
Useful Links
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Instagram (https://www.instagram.com/footballinsightsacademy/)
Youtube Channel (https://www.youtube.com/@FootballInsightsAcademy)
31 Jul 2026
Ep68: What Spain’s World Cup Win Taught Us About Identity-Led Recruitment
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Spain's Winning Machine - 16 Titles in 5 Years (https://www.bbc.co.uk/sport/football/articles/c39elvrye40o)
Summary
In this episode, David Bromley and Tom Butterfield analyse Spain's victory in the World Cup, emphasising the importance of identity-led recruitment and system-based success in football.
They explore how Spain's strategic approach offers valuable lessons for football recruitment and team building.
Key Topics
Spain's tactical system and identity led recruitment
The role of individual talent versus system in success
Key player performances and their strategic value
The importance of squad depth and squad management
How system influences goalkeeper selection and performance
Lessons for football recruitment and team building
Useful Links
Join the Free Kickstart Challenge (https://elevatehcw.kit.com/49a42d011b)
Support The Show (https://atc.captivate.fm/support) - Buy David and Tom a bag of peanut M&M's.
Instagram (https://www.instagram.com/footballinsightsacademy/)
Youtube Channel (https://www.youtube.com/@FootballInsightsAcademy)
19 Jul 2026
Bonus Episode: David and Tom Discuss Mentality and Psychological Shifts from the Argentina v England Semi Final
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This was only supposed to be a two or three minute catch up before we started the recording for episode 67......However, we got pretty deep into some of the psychological reasons why England may have decided to change their approach after scoring against Argentina.
Was it England choosing to hold on to their lead? Was it Argentina going through the gears? Was it all down to the technical and tactical brilliance of Leo Messi? Was it a combination of them all plus factors that we'll never know about?
It was an interesting tangent and might be worth a listen.
Here's to all of you listeners, we hope you enjoyed the World Cup, and we look forward to bringing you more episodes for the 2026/27 season.
Useful Links
Join the Free Kickstart Challenge (https://elevatehcw.kit.com/49a42d011b)
Support The Show (https://atc.captivate.fm/support) - Buy David and Tom a bag of peanut M&M's.
Instagram (https://www.instagram.com/footballinsightsacademy/)
Youtube Channel (https://www.youtube.com/@FootballInsightsAcademy)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
943
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
15 ratings
Podcast Authority Score: 75 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
85
Social presence
90
YouTube
66
Engagement
51
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Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Attacking The Championship
Who hosts Attacking The Championship?
David Bromley and Tom Butterfield host the show. Published by Tom Butterfield & David Bromley.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Attacking The Championship take guests?
Yes. Guests have been identified in episode analyses.
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