Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.

Attract. Engage. Grow.
Claim This Podcastby Lindsay Young
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Podcast Overview
Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.
Language
🇺🇲
Publishing Since
5/3/2018
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Recent Episodes

May 16, 2025
Video as a Tool for B2B Storytelling
There’s no denying video should be part of your 2025 content plans. According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search engine behind Google, you need to be there to be found. Video content strategist Alex Mechlin joins distribution-industry expert and 3 Aspens Media President Lindsay Young during this free webinar to share video best practices and tactical tips. They discuss: • How to create a video plan that supports your content strategy • The pieces that need to be in place before you hit record • How to prepare your talent • What you need to know about tech setup and when you should outsource to a professional • Tips for video editing and post-production • Where to distribute your video content and • How to repurpose video to support other marketing efforts Listen in to understand the value of video as part of a larger content marketing strategy. Alex Mechlin is a video content strategist who has created more than 10,000 videos over the last decade for Nestle Purina, Marriott, eBay, Pampered Chef and the American Bar Association using a collaborative approach. From social videos to brand stories to customer testimonials, Alex builds strategies to communicate his clients’ messages, evoke emotion and tell stories that resonate. Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives. Visit Us: 3aspensmedia.com Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/ Follow 3 Aspens Media on LinkedIn: https://www.linkedin.com/company/3-aspens-media/

May 16, 2025
3AM Webinar Building Your 2025 Sales & Marketing Content Plan
It’s that time of year again: time to build your content calendar to support your 2025 sales and marketing efforts. Distribution-industry expert and 3 Aspens Media President Lindsay Young shares her content strategy and planning best practices on this webinar. She discusses: • Why you must start with a content strategy if you want to compete in 2025 • Why an effective content plan must align with your business goals and sales priorities • How to collect customer feedback to build content your customers will actually want to read • Critical elements of a content plan • Tools for building an editorial calendar • Tips for execution on your 2025 plan • What stalls most plans (and how to get them going again) Listen now to set a foundation for your 2025 content roadmap. Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She leads a team of 9 writers, client success managers, designers, marketing specialists and strategists to produce content that helps companies translate their benefits to key decision-makers. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives. Visit Us: 3aspensmedia.com Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/ Follow 3 Aspens Media on LinkedIn: https://www.linkedin.com/company/3-aspens-media/

May 16, 2025
Case Studies: Let Customers Tell Your Story
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives. Visit Us: 3aspensmedia.com Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/ Follow 3 Aspens Media on LinkedIn: https://www.linkedin.com/company/3-aspens-media/
16 total episodes available
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Frequently asked questions
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- What is Attract. Engage. Grow.?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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