Attract Raving Fans

About Attract Raving Fans

Your customers are satisfied. But your business isn't growing. That gap — between the quality you're delivering and the growth that should be following it — is what this show is about. Attract Raving Fans is built on the Raving Fans Framework, for small business owners who want to turn satisfied customers into raving fans. Each episode delivers one Practical Idea and one Small Action you can complete this week. Want to know where your business stands first? Take the free Raving Fans Scorecard at AttractRavingFans.com — six questions, about two minutes. Start here. Then go to Episode 1. Host: Alan J. | Website: AttractRavingFans.com

Publisher

Alan J.

Category

business · business

Language

en

Explicit

No

First episode

13 Jun 2026

Latest episode

27 Oct 2026

Latest episodes

23 episodes in the feed.

1. 

   27 Oct 2026

   The Client Story That Closes the Sale

   You probably have a client whose experience with your business could convince someone else to work with you. But would a potential customer ever find that story in your marketing? Most case studies talk about how good the business is. They describe the problem, explain the solution, and celebrate the results. What they often leave out is the person who experienced the change. In this episode of Attract Raving Fans, Alan shares the story of Greg, a business coach who struggled for years trying to be everything to everybody. When Greg returned to coaching with a better understanding of who he could serve, and started letting his clients' real experiences speak for themselves, his business began to grow. You'll learn how to build a simple five-part case study that helps potential customers recognize their own situation, understand what changed for someone like them, and feel more confident about taking the next step with you. This Week's Small Action Choose one client whose story would mean something to the kind of customer you want to attract. It doesn't have to be your biggest success. It needs to be a story someone else can relate to. Write just ten sentences, two for each part of your case study: Who the client was. What they were struggling with. What you did to help. What changed for them. What they say about the experience now. You're not writing the finished case study this week. You're simply getting it started. Add those ten sentences to your Fan Plan. Resource Mentioned The free Raving Fans Scorecard: Six quick questions, about two minutes, and a clearer picture of where your business stands and what deserves your attention next. https://attractravingfans.com/scorecard/ (https://attractravingfans.com/scorecard/) Coming Next Week You've been collecting the stories and experiences that show why customers value your work. Next, we'll talk about putting those stories to work through a referral system that helps bring new customers your way. © 2026 Attract Raving Fans. All rights reserved.

2. 

   20 Oct 2026

   Turn Customer Stories Into Content That Connects

   Ever sit down to write a social media post or email and realize you have absolutely no idea what to say? You're not alone. And the problem probably isn't that you've run out of good ideas. You may just be looking in the wrong place. In this episode, I share the story of Jenny, a real estate agent who struggled with creating content for her business. She was great at helping first-time homebuyers, but writing about what she did was another story. That changed when she stopped trying to come up with new ideas and started listening to what her customers were already telling her. We'll explore something I call the Story Gold Mine, a simple way to turn your customers' experiences and their own words into useful content that speaks to the people you want to reach. You'll also learn how one customer conversation can give you several different things to write about, without starting from scratch every time. This week's Small Action: Choose one customer you've enjoyed working with and tell their story three different ways: Before and After: Where were they when they came to you, and what changed? The Lesson: What did their experience teach you that could be useful to someone else? The Question: What question changed the conversation or helped them see something differently? Keep each one short. You're not writing three articles. You're finding three useful stories in a conversation you've already had. Resources mentioned: Free Raving Fans Scorecard (https://attractravingfans.com/scorecard/) | Six questions, about two minutes, to see which part of your marketing deserves attention next. Episode 10: See Your Work Through the Eyes of the People It Helps. Revisit the Language Audit to find the words your customers use to describe their experiences. Attract Raving Fans Community (https://attractravingfans.com/become-a-member/) | Work alongside other business owners who want to attract more right-fit customers. Next week: The Client Story That Closes the Sale. We'll take one customer's experience and turn it into a story that helps a potential customer recognize their own situation and understand why working with you might be the right next step. © 2026 Attract Raving Fans. All rights reserved.

3. 

   13 Oct 2026

   Testimonials That Sell Without Selling

   You've got happy customers. They've said nice things about your business. Maybe you've even collected some great testimonials for your website. So why aren't those testimonials doing more to convince potential customers to work with you? The problem may not be what your customers are saying. It may be what their testimonials are leaving out. In this episode of Attract Raving Fans, you'll hear the story of Emily, a web designer who had plenty of positive testimonials but kept encountering the same problem: prospective clients weren't sure she could help someone in their particular situation. A few changes to just three testimonials made a remarkable difference. We'll explore why some testimonials simply tell people you're good at what you do, while others help potential customers recognize themselves in the experiences of people you've already served. You'll also learn the Three-Layer Testimonial, a simple way to turn a nice compliment into a customer story that builds confidence and helps the right people decide whether you're right for them. Your Action This Week Find one testimonial from a customer whose experience tells a particularly good story. Does it explain where they started, what changed, and what they'd tell someone else about working with you? If not, reach out and ask the client what they were dealing with before you worked together, and use their answer to tell a fuller story. Then place it somewhere visible — not buried in a carousel, given room to be read. One more piece of the Fan Plan you're building — the plan every FanMaker builds, one small action at a time. You don't need dozens of new testimonials. Start by making one of your best ones more useful. Free Resource Wondering which part of your marketing deserves attention next? Take the free Raving Fans Scorecard. Six quick questions, less than two minutes, and get a clearer picture of where your business stands. https://attractravingfans.com/scorecard/ (https://attractravingfans.com/scorecard/) Coming Next: Turning Customer Stories Into Content That Connects. How to get more mileage out of the stories your customers are already telling. © 2026 Attract Raving Fans. All rights reserved.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

2 ratings

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Guest appearances

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