"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.
Good Demand Gen Wins: Jessica Fewless on ABM, Buying Groups, and Measurement
Jessica Fewless was in the room when ABM went from niche idea to mainstream playbook, and her take in 2026 might surprise you: one-to-many ABM should just be demand gen.
In this episode, Jessica and Drew unpack what ABM fixed (bad habits, lead-chasing, misalignment) and where teams still go wrong today, especially when they hand sales an "MQA" and expect reps to magically find the buying committee. You'll hear how she thinks about buying groups, leading indicators like intent + website engagement, and the red/yellow/green model for account readiness that helps teams balance short-term pipeline needs with long-term account development.
Then they switch to the topic most marketers avoid: partner marketing measurement. Jessica lays out why partners aren't just a referral channel, why influenced impact matters as much as sourced impact, and how partner programs break down when built around entitlements, sponsorship fees, and misaligned incentives.
4 Mar 2026
Brand Is a Business Asset: Cat Holt on Proving What Brand Really Does
Drew Smith hosts Cat Holt, Founder and Chief Brand Officer of Coologee, Inc., for a conversation on what brand actually does for a business and why most teams measure it wrong. Cat breaks down the biggest misconception leaders have about brand: that performance marketing can replace long-term reputation building and deliver instant ROI on demand.
They dig into the 95/5 rule (why only 5% of your market is in-market at any given time) and why staying top of mind with the other 95% is the real growth lever. Cat shares practical frameworks for making brand impact measurable, from known-audience testing to matched-market lift, plus the critical details that make or break experiments, like properly constructed control groups.
Tune in if you're trying to connect brand investment to lower-funnel performance, build an executive-friendly measurement plan, or escape the quarter-to-quarter trap that keeps brand underfunded.
18 Feb 2026
Post-Acquisition Drift: How to Spot a SaaS Growth Stall Early
Most post-acquisition playbooks work…until they don't.
In this episode, Drew Smith is joined by EJ Schmidt, CMO and Principal at Orange Marketing Consulting, to discuss a pattern EJ has seen repeatedly in PE-backed B2B SaaS: the 24–36 month stall. They explore why early momentum fades after acquisitions, how data debt and go-to-market drift quietly accumulate, and the warning signs that growth is no longer tracking to the original thesis.
The conversation covers how to diagnose whether you're facing a market trust problem or a product-market fit problem, why hypothesis-driven measurement matters more than static reporting, and what leaders can do to stabilize, rebuild, and re-accelerate growth before finger-pointing takes over. You'll walk away with a clearer framework for spotting the stall early and knowing what to fix first.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
7,913
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 50 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
50
Social presence
0
YouTube
68
Engagement
60
Host of Attribution Nation?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
