"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.
Attribution Nation
Claim This Podcastby Drew Smith
5.0(6 reviews)
38 episodes
Updated Weekly
Accepts GuestsHas Sponsors
50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality50
Social0
YouTube68
Engagement60
Podcast Overview
"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the "credit game," or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.
Language
🇺🇲
Publishing Since
4/3/2024
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50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality50
Social0
YouTube68
Engagement60
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
48 minutes
Performing excellently!
good
Show Experience
26 episodes over 1.4 years
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needs improvement
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Every 20 days
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Recent Episodes
March 18, 2026
Good Demand Gen Wins: Jessica Fewless on ABM, Buying Groups, and Measurement
<p dir="ltr">Jessica Fewless was in the room when ABM went from niche idea to mainstream playbook, and her take in 2026 might surprise you: one-to-many ABM should just be demand gen.</p> <p dir="ltr">In this episode, Jessica and Drew unpack what ABM fixed (bad habits, lead-chasing, misalignment) and where teams still go wrong today, especially when they hand sales an "MQA" and expect reps to magically find the buying committee. You'll hear how she thinks about buying groups, leading indicators like intent + website engagement, and the red/yellow/green model for account readiness that helps teams balance short-term pipeline needs with long-term account development.</p> <p dir="ltr">Then they switch to the topic most marketers avoid: partner marketing measurement. Jessica lays out why partners aren't just a referral channel, why influenced impact matters as much as sourced impact, and how partner programs break down when built around entitlements, sponsorship fees, and misaligned incentives.</p>
March 4, 2026
Brand Is a Business Asset: Cat Holt on Proving What Brand Really Does
<p dir="ltr">Drew Smith hosts Cat Holt, Founder and Chief Brand Officer of Coologee, Inc., for a conversation on what brand actually does for a business and why most teams measure it wrong. Cat breaks down the biggest misconception leaders have about brand: that performance marketing can replace long-term reputation building and deliver instant ROI on demand.</p> <p dir="ltr">They dig into the 95/5 rule (why only 5% of your market is in-market at any given time) and why staying top of mind with the other 95% is the real growth lever. Cat shares practical frameworks for making brand impact measurable, from known-audience testing to matched-market lift, plus the critical details that make or break experiments, like properly constructed control groups.</p> <p dir="ltr">Tune in if you're trying to connect brand investment to lower-funnel performance, build an executive-friendly measurement plan, or escape the quarter-to-quarter trap that keeps brand underfunded.</p> <p> </p>
February 18, 2026
Post-Acquisition Drift: How to Spot a SaaS Growth Stall Early
<p><span data-sheets-root="1">Most post-acquisition playbooks work…until they don't.<br /> <br /> In this episode, Drew Smith is joined by EJ Schmidt, CMO and Principal at Orange Marketing Consulting, to discuss a pattern EJ has seen repeatedly in PE-backed B2B SaaS: the 24–36 month stall. They explore why early momentum fades after acquisitions, how data debt and go-to-market drift quietly accumulate, and the warning signs that growth is no longer tracking to the original thesis.<br /> <br /> The conversation covers how to diagnose whether you're facing a market trust problem or a product-market fit problem, why hypothesis-driven measurement matters more than static reporting, and what leaders can do to stabilize, rebuild, and re-accelerate growth before finger-pointing takes over. You'll walk away with a clearer framework for spotting the stall early and knowing what to fix first.</span></p>
38 total episodes available
Recent guests on Attribution Nation
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Tricia Gellman
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Frequently asked questions
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- What is Attribution Nation?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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