Audience Bridge Insights is a podcast for newsletter operators, marketers, and media founders who want to scale smarter. Each episode dives into real-world strategies, tools, and conversations with industry experts on email deliverability, list growth, monetization, and the evolving tech behind the inbox.
Why More Subscribers Don’t Always Mean More Sales w/ Andrew Gould
His client’s email list was growing. The hiring inquiries weren’t coming. Copywriter Andrew Gould suggested replacing a how-to guide with a case study showing the client’s work. Fewer people subscribed, but potential clients started asking if he was available. That story gets at a question every newsletter publisher should ask: who is your list actually attracting? Andrew joins Chris Miquel on Audience Bridge Insights to talk about writing emails that give the right people a reason to respond...
23 Sept 2026
He Kills Most Facebook Ads in 3 Days. One Has Run for 2 Years. w/ Manny Reyes
Most newsletter publishers buying Facebook ads are hunting for a winner. Manny Reyes kills losers fast enough that the winners can pay for them. Manny is the founder and CEO of Boletín Growth, a paid growth agency for newsletters. He's helped acquire more than 5 million subscribers over six years of media buying, including time at Morning Brew. In this episode of Audience Bridge Insights, we get into how he tests, kills and scales ads, and why the cheapest CPA is often buying the wrong peopl...
1 Sept 2026
$3 to Acquire, $3 Back in 7 Days w/ Andy Mackensen, The Assist
Andy Mackensen has grown The Assist to a newsletter for professional women that adds roughly 30,000 subscribers a month through paid media. It pays about $3 to acquire a subscriber and makes that $3 back within seven days, before the subscriber ever receives a regular newsletter send. In this episode he walks through his SCALE framework: Subscribers, Conversion, Activations, LTV, and Enrichment. We get into the five-question quiz that 83% of new subscribers complete, the quiz results page ...
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