Audience Connection
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Podcast Overview
<p>A podcast series focusing on audience engagement through visual storytelling and <span> behavioral principles that influence emotion, memory, and decision-making</span>. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.</p>
Language
🇺🇲
Publishing Since
2/1/2025
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Recent Episodes
July 7, 2026
Taking Risks in leading with Story: Lessons from the LA Times Brand Studios with Kristen Berke
In this episode of Audience Connection, Lydia Chan sits down with Kristen Berke, VP of Entertainment and Branded Content Partnerships at LA Times Studio, to unpack a campaign that on paper shouldn't have worked, and absolutely did. The campaign, Diaries of Transformation, was produced for enterprise AI company Publicis Sapient, a brand whose website talks about agents, production-grade software, and IT automation. Instead of a product tutorial, Kristen's team put out an open call for filmmakers, received over 100 submissions, and selected five short documentaries (a wildlife photographer, the last of the lighthouse keepers, an environmentalist) where the brand appeared only in the title card as a co-executive producer. No product placement, no features, no paid media. Kristen traces how branded content has shifted from "presented by" to genuine EP credit, why she leaned on editorial's passion-point data as a "guiding light," and how the films' earned reach came almost entirely from a fiercely supportive filmmaker community resharing each other's work. She's candid that it was partly "lightning in a bottle," but the framework is turnkey: start with the brand's four-to-seven-word mission, then find the human story that ties back to it. With a 147-year-old newsroom that has 45 Pulitzer Prizes behind it, Berke makes the case that most teams over-invest in impressions while starving the work itself, and that trust, not scale, is the real product. Her closing takeaway: bigger risks tend to bring greater rewards.https://www.latimes.com/diaries-of-transformation Follow Audience Connection Podcast:Website: https://www.casualfilms.com/Instagram: https://www.instagram.com/casualglobal/LinkedIn: https://www.linkedin.com/company/casual-films-internationalBlueSky: @casualglobal.bsky.socialSubscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.
June 23, 2026
The Trillion-Dollar Blind Spot with Tori Jackson
Lydia Chan sits down with Tori Jackson, Senior Manager of Partnerships and Commercial Strategy at Sundial Media and Technology Group — home to Essence, Refinery29 and Beauty Con — to explore how brands earn real loyalty from multicultural audiences they've historically underinvested in and misunderstood. Tori's central argument is a refusal to flatten: a Black woman from Harlem and a Black woman from Kansas City are not the same consumer, and a strategy that can't tell them apart has already lost both. Drawing on a deliberately non-linear career — Harlem, music labels, fashion PR, cannabis, and now multicultural media — she makes the case for "pick a lane and stay in it," arguing that Black women are simultaneously the most cynical and the most loyal consumers, and that any drift from who you said you were reads as betrayal. She holds up Skims as a masterclass in reaching audiences with a general distaste for the face of the brand but who "can't deny the product," dismantles the "cultural moments trap" (the Juneteenth-then-silence pattern), and champions diversity in the room over diversity in the asset. Her creative test is refreshingly human: will someone cry? One participant said a campaign call "felt like a therapy session" — exactly the connection she's chasing. With Black spending power near $1.6 trillion yet only roughly 5% of marketing spend reaching Black, Latino and Asian audiences (per a 2023 report), the cost of getting this wrong is enormous. For marketers, brand leaders, and strategists, it's a clear-eyed playbook on segmentation, consistency, and building for longevity over quick hits. Follow Audience Connection Podcast:Website: https://www.casualfilms.com/Instagram: https://www.instagram.com/casualglobal/LinkedIn: https://www.linkedin.com/company/casual-films-internationalBlueSky: @casualglobal.bsky.social Subscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.
June 11, 2026
The 265 Signals That Drive Human Choice with Bill Harvey
Oliver Atkinson sits down with media pioneer Bill Harvey, creator of Resonance Media Theory (RMT), to explore why understanding human motivation beats chasing attention, and how a breakthrough audience measurement system is reshaping the future of marketing, media and AI. Bill shares the remarkable story behind a lifelong quest that began when he experienced flow state as a child performer and led to decades of research into how audiences really make decisions. Discover how a project that started with 13,000 psychological descriptors was refined to 265 “value signals” that predict what people connect with. He also unpacks why media and creative should never be separated, comparing media to the rocket and creative to the payload. The conversation dives into Wharton’s largest-ever neuroscience study, where RMT proved a stronger predictor of brain synchrony than three out of four EEG measures, challenging long-held assumptions about attention, persuasion and effectiveness. With marketers under increasing pressure to deliver measurable outcomes, this episode offers a fresh perspective on why motivation matters more than demographics, why context can reduce wasted media spend, and how future AI systems may need to understand human feelings before they can truly help people. Follow Audience Connection Podcast: Website: https://www.casualfilms.com/ Instagram: https://www.instagram.com/casualglobal/ LinkedIn: https://www.linkedin.com/company/casual-films-international BlueSky: @casualglobal.bsky.social Subscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.
44 total episodes available
Recent guests on Audience Connection
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Kristen Souders
Guest
Angela Siddall
Guest
Dr Gemma Calvert
Guest
Richard Shotton
Guest
Braden Dragomir
Guest
Dr Christopher Demetrakos
Guest
Eternal Polk
Guest
Dr Imran Rashid
Guest
Oliver Atkinson
Guest
Phill Agnew
Guest
Orlando Wood
Guest
Terrence Wiggins
Guest
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Frequently asked questions
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- What is Audience Connection?
<p>A podcast series focusing on audience engagement through visual storytelling and <span> behavioral principles that influence emotion, memory, and decision-making</span>. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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