How can insight agencies and clients collaborate most effectively and happily? Join us for reflections from AURA and a series of guests, exploring the value the AURA Working Well Together Charter can bring. Podcast produced by Lovebrands and hosted by Louise McLaren.
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In this final episode from this series of the Aura Working Well Together podcast, Ruth and Louise reflect on learnings across recent discussions - where there's been progress, and where there remain opportunities.
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13 Apr 2026
Aura WWT Charter, S3 Ep5
In this episode, Louise talks to Henry Duruzor at Virgin Media 02 about how he's driven adoption of the charter in his business, and worked with his team to interrogate how they can be the best possible clients.
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30 Mar 2026
WWT Charter S3 ep4
In this episode, Louise interviews Matt Coggan at Boxclever and Helen Bell from Close Brothers on their successful partnership, and discusses the value the WWT Charter brings to their collaboration.
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23 Feb 2026
WWT Charter, S3 Ep3
In this episode, Louise talks with Becki Jarvis from Trinity McQueen and Sarah Young from Asda about the value the WWT Charter has brought to their collaboration as they navigate shifts in ways of working between client and agency.
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9 Feb 2026
Aura WWT Charter, S3 ep2
In this episode, host Louise McLaren from Lovebrands talks to Emily Hoong from One Minute to Midnight. They explore the value of the charter for earlier-career researchers.
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26 Jan 2026
AURA WWT Charter S3 Ep1
We're back! In this episode Louise McLaren talks to Stephen Lavery from The Earthshot Prize with Maria da Serra from Kantar about their impactful, award-winning work.
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1 Dec 2025
WWT Charter, S2 ep.6
In this episode, Eimear MacGarty from Lovebrands interviews Jacinda Norman from KFC. They discuss how Jacinda strives to ensure effective relationships between agency and business, forge strong relationships with stakeholders, and deliver insight with impact that lives on.
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17 Nov 2025
WWT Charter, S2 ep. 5
Part 2 of Louise's discussion with Dan Rose, UK MD at Firefish. They talk more about the insights sector today, and the value of the Aura WWT charter in navigating what can feel like a challenging market.
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4 Nov 2025
WWT Charter, S2 ep.4
In this episode, Louise has a frank conversation about running an agency today, and the importance of strong client-agency relationships, with Dan Rose from Firefish. There was so much to cover this episode is split in 2 - this is part 1, with the second coming soon!
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20 Oct 2025
WWT Charter, S2 ep.3
In this episode, we hear from Georgia Lewin at The AA on what the charter means to her as an insight team of one. We discuss how it helps her foster close working relationships with her agencies. And Georgia turns interviewer and asks Louise some questions too!
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6 Oct 2025
WWT Charter, S2 ep.2
In this episode, we hear from Morag Spencer, partner at Hummingbird. Morag talks with refreshing honesty about a challenging project, explaining what happened at each step of the way, and how the charter principles could have helped make for a smoother experience and a happier outcome.
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17 Sept 2025
AURA WWT Charter Podcast
In this episode, the first in series 2 of the AURA Working Well Together Charter podcast, we hear about the Charter more than a year since its launch. Ruth Hinton, AURA Chair, talks to Louise McLaren about the value of the Charter principles to the research and insight sector, and reflects on learnings so far.
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