Klaviyo email marketing and Meta ads for Australian Shopify store owners - from someone who runs a store too. I'm Rachel, a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. Everything here is something I've run in my own store or for the small Aussie brands I work with. No dropshipping, no "$10K in 24 hours".
What you'll find here:
• Klaviyo email flows that actually make money
• Meta ads for a real small business — not a dropshipping store
• Honest breakdowns of what's working in Australian ecommerce right now
E179 - 16 Meta Ad Ideas to Grow Your Shopify Store
Meta ad creative doesn’t need to be complicated. In this video, I share 16 Meta ad ideas for Shopify stores using real examples from my own ecommerce business, so you can stop wondering what content to create and start testing more diverse ads.From testimonial carousels and product close-ups to UGC, founder videos, lifestyle images and product demonstrations, these are practical ideas you can adapt for your own Meta ads, organic social media and email marketing.
Ready to talk? Book a free 25-minute discovery call: https://www.aussieonlinegrowingonshopify.com.au/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rUnUyTkhzb1JpTU5vU1VVbTBCMTNKOHxBTl9pYzRjQWswRzdtdVRaa2RVcDNNX1d1YndtSm5BMEVOWktjWkV1Z2pHckpsaGM0dHNjMkN0d0Vkb1BlRTVrTXFKZEcxT2xKeUZVanlBWkYxMTBsZzA1SlhRdk9fOVdyYnVL&q=https%3A%2F%2Faussieonlinegrowingonshopify.com.au%2Fbook-online&v=eRexJEytaXU)ABOUT THIS CHANNELI'm Rachel - a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. I'm in the trenches every day building my own ecommerce store alongside the small Aussie brands I work with. No agency fluff, no guru nonsense - just what's actually working right now.$500,000+ in Meta ad spend managed30% of my own store's revenue came from Klaviyo in 2025Client Meta ROAS of 10My own store revenue up 89% year-on-yearHOW I HELPMeta Advantage+ / Facebook Ads management and Klaviyo email marketing - $500 per month each, no retainer.Subscribe for honest Shopify marketing built for Australian store owners.#shopify (https://www.youtube.com/hashtag/shopify) #klaviyo (https://www.youtube.com/hashtag/klaviyo) #metaads (https://www.youtube.com/hashtag/metaads)
26 Aug 2026
E178 - I Spent LESS on Meta Ads… My Revenue Went UP 13%
In this video, I break down what actually happened, why spending more on ads doesn’t automatically mean making more money, and what Shopify store owners should be looking at before increasing their Meta Ads budget.If you’re running Facebook or Instagram ads for your Shopify store, this is a good reminder that more ad spend isn’t always the answer.I’ll show you what changed, what the numbers told me, and the lesson you can apply to your own ecommerce business.Ready to talk? Book a free 25-minute discovery call:http://www.shopifygrowthlabau.com.au/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rU3AwVWNPZERJMG5za2VEeFZic0NqeXxBR3JiS2Ftd0xlMExTQjA0b2laS08tNVRYRW53Zm5uYzYwQzYzN2d1QkdBUThkTl9TYVh5WC1pNUFiR0NUYV9wcXFXcVRhNGdaMG0tUXJIWHNGZ0lHbFRWTFgyY1VsaElGYmcx&q=http%3A%2F%2Fwww.shopifygrowthlabau.com.au%2F&v=YR3IX6GmgCE)
ABOUT THIS CHANNELI'm Rachel - a Klaviyo and Meta Ads specialist and an active Shopify store owner in South Australia. I'm in the trenches every day building my own ecommerce store alongside the small Aussie brands I work with. No agency fluff, no guru nonsense - just what's actually working right now.$500,000+ in Meta ad spend managed30% of my own store's revenue came from Klaviyo in 2025Client Meta ROAS of 10My own store revenue up 89% year-on-yearHOW I HELPMeta Advantage+ / Facebook Ads management and Klaviyo email marketing - $500 per month each, no retainer.Subscribe for honest Shopify marketing built for Australian store owners.
12 Aug 2026
E177 - 5 Things Most Online Store Owners Learn Too Late
If you could start your online store all over again, what would you do differently?After being asked for advice by a Year 11 student researching how to start an eCommerce business, I found myself thinking about the lessons that actually matter - not the latest platform, AI hack or piece of software.In this episode, I share 5 things every online store owner should learn as early as possible, including why preparation can actually be procrastination, why you don't need a huge social media following anymore, why niche products have an advantage, and why revenue isn't the number that ultimately matters.Whether you're starting your first Shopify store or you've been running an eCommerce business for years, these are five lessons worth hearing before you waste time learning them the hard way.Start small. Start scrappy. Learn by doing.Subscribe for more practical eCommerce and Shopify advice to help you build and grow your online store.
Work with me: https://www.aussieonlinegrowingonshopify.com.au/ (https://www.aussieonlinegrowingonshopify.com.au/)00:00 5 Things Online Store Owners Learn Too Late01:58 #1 Technical Skills Aren’t What Matter Most05:47 #2 Procrastination Dressed Up as Preparation09:41 #3 You Don’t Need a Big Following Anymore12:15 #4 Why Niche Products Win17:43 #5 The Risk Nobody Talks About19:55 Start Small, Start Scrappy#Ecommerce #Shopify #onlinebusiness
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
31,069
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 74 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
96
Social presence
0
YouTube
72
Engagement
60
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Who hosts Aussie Online: Growing on Shopify?
Rachel host the show. Published by Rachel Abdy.
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