Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Veronica Romney: Why Some Brands Have A Cult Following
Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/ (https://identitymarketingbook.com/)
Warning: this episode might give you an identity crisis 😅
Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell).
I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands.
It was a super interesting conversation. Enjoy!
Chapters:
00:00 - Trailer
01:40 - The Jaguar rebrand: good or bad identity marketing?
06:20 - What is identity marketing and how Harley Davidson does it
11:57 - Inclusivity vs exclusivity in branding
14:52 - Controversies in political marketing
20:34 - Does identity marketing create a divided world?
25:50 - Challenges of public perception
37:27 - Flip flopping based on audience reaction
40:27 - What role does convictions play in branding?
43:17 - How changing beliefs affect identity marketing
46:57 - Why strong convictions are so powerful
51:07 - Some example of brands who do identity marketing well
01:03:39 - Building a personal brand with identity marketing
Follow Veronica:
Homepage: https://www.veronicaromney.com/ (https://www.veronicaromney.com/)
The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/ (https://www.veronicaromney.com/rainmaker-podcast/)
Instagram: https://www.instagram.com/vromney/ (https://www.instagram.com/vromney/)
LinkedIn: https://www.linkedin.com/in/vromney/ (https://www.linkedin.com/in/vromney/)
YouTube: https://www.youtube.com/@vromney (https://www.youtube.com/@vromney)
X: https://x.com/vromney (https://x.com/vromney)
Facebook: https://www.facebook.com/veronicaiglesiasromney/ (https://www.facebook.com/veronicaiglesiasromney/)
Threads: https://www.threads.net/@vromney (https://www.threads.net/@vromney)
Follow me:
Homepage: https://sunyi.co (https://sunyi.co)
Night Owl Nation: https://sunyi.co/night-owl-nation/ (https://sunyi.co/night-owl-nation/)
Instagram: https://instagram.com/sun.yi (https://instagram.com/sun.yi)
TikTok: https://tiktok.com/@_sun.yi (mailto:https://tiktok.com/@_sun.yi)
YouTube: https://www.youtube.com/@SunYiCo (https://www.youtube.com/@SunYiCo)
Threads: https://threads.net/@sun.yi (mailto:https://threads.net/@sun.yi)
X: https://x.com/_sun_yi (https://x.com/_sun_yi)
LinkedIn: https://linkedin.com/in/sunyi-nightowls/ (https://linkedin.com/in/sunyi-nightowls/)
Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"
16 Jan 2025
Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy
Scott Clary shares actionable tips on growing a podcast, selling, and marketing, and reveals the motivations behind his entrepreneurial success and content creation.
9 Jan 2025
Brendan Kane: The Man Who Unlocked The Science Of Going Viral
Download "The Guide To Going Viral" for FREE!
Go to: https://hookpoint.com/aaf
In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!
I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.
Chapters:
00:00 - The Art of Crafting Hooks
02:56 - Understanding the Generalist Principle
05:52 - Navigating Client Pushback
08:29 - The Importance of Storytelling Formats
11:30 - Researching Content Effectively
14:48 - Quality vs. Quantity in Content Creation
17:29 - Mindset and Success in Social Media
20:48 - Finding Your Unique Format
22:54 - Overcoming Perceived Boring Content
29:51 - The Power of Reaction Formats
31:42 - Understanding Virality and Audience Engagement
33:53 - The Myth of One-Time Virality
35:11 - Maximizing Podcast Clips for Virality
38:03 - Creating High Stakes in Content
44:13 - Evolution of Social Media Strategies
48:38 - Platform-Specific Content Strategies
52:23 - Debunking Common Myths in Content Creation
Follow Brendan:
Homepage: https://brendanjkane.com/
Hook Point: https://hookpoint.com/
Free Book Download: https://hookpoint.com/aaf
Instagram: https://www.instagram.com/brendankane
LinkedIn: https://www.linkedin.com/in/brendanjkane/
Facebook: https://www.facebook.com/BrendanJamesKane/
YouTube: https://www.youtube.com/c/brendankane
X: https://x.com/BrendanKane
Follow me:
Homepage: https://sunyi.co
Night Owl Nation: https://sunyi.co/night-owl-nation/
Instagram: https://instagram.com/sun.yi
YouTube: https://www.youtube.com/c/SunYiCo
TikTok: https://tiktok.com/@_sun.yi
Twitter: https://twitter.com/_sun_yi
LinkedIn: https://linkedin.com/in/sunyi-nightowls/
Facebook: https://facebook.com/sun.yi.nightowls
Threads: https://threads.net/@sun.yi
Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi
***
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267
🟢 Leave a rating on Spotify
https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,109,106
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.4 / 5
14 ratings
Spotify
4.8 / 5
17 ratings
Podcast Authority Score: 77 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
85
Social presence
0
YouTube
86
Engagement
85
Contact Authentic As F*ck with Sun Yi
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Authentic As F*ck with Sun Yi?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
