by Sun Yi
Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
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Publishing Since
8/17/2020
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January 30, 2025
<p>Order Veronica's new book "Identity Marketing" here: <a href="https://identitymarketingbook.com/" rel="noopener noreferrer" target="_blank">https://identitymarketingbook.com/</a></p><p>Warning: this episode might give you an identity crisis 😅</p><p>Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell).</p><p>I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands.</p><p>It was a super interesting conversation. Enjoy!</p><p><strong>Chapters:</strong></p><p>00:00 - Trailer</p><p>01:40 - The Jaguar rebrand: good or bad identity marketing?</p><p>06:20 - What is identity marketing and how Harley Davidson does it</p><p>11:57 - Inclusivity vs exclusivity in branding</p><p>14:52 - Controversies in political marketing</p><p>20:34 - Does identity marketing create a divided world?</p><p>25:50 - Challenges of public perception</p><p>37:27 - Flip flopping based on audience reaction</p><p>40:27 - What role does convictions play in branding?</p><p>43:17 - How changing beliefs affect identity marketing</p><p>46:57 - Why strong convictions are so powerful</p><p>51:07 - Some example of brands who do identity marketing well</p><p>01:03:39 - Building a personal brand with identity marketing</p><p><strong>Follow Veronica:</strong></p><p>Homepage: <a href="https://www.veronicaromney.com/" rel="noopener noreferrer" target="_blank">https://www.veronicaromney.com/</a></p><p>The Rainmaker Podcast: <a href="https://www.veronicaromney.com/rainmaker-podcast/" rel="noopener noreferrer" target="_blank">https://www.veronicaromney.com/rainmaker-podcast/</a></p><p>Instagram: <a href="https://www.instagram.com/vromney/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/vromney/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/vromney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/vromney/</a></p><p>YouTube: <a href="https://www.youtube.com/@vromney" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@vromney</a></p><p>X: <a href="https://x.com/vromney" rel="noopener noreferrer" target="_blank">https://x.com/vromney</a></p><p>Facebook: <a href="https://www.facebook.com/veronicaiglesiasromney/" rel="noopener noreferrer" target="_blank">https://www.facebook.com/veronicaiglesiasromney/</a></p><p>Threads: <a href="https://www.threads.net/@vromney" rel="noopener noreferrer" target="_blank">https://www.threads.net/@vromney</a></p><p><strong>Follow me: </strong></p><p>Homepage: <a href="https://sunyi.co" rel="noopener noreferrer" target="_blank">https://sunyi.co</a></p><p>Night Owl Nation: <a href="https://sunyi.co/night-owl-nation/" rel="noopener noreferrer" target="_blank">https://sunyi.co/night-owl-nation/</a></p><p>Instagram: <a href="https://instagram.com/sun.yi" rel="noopener noreferrer" target="_blank">https://instagram.com/sun.yi</a></p><p>TikTok: <a href="mailto:https://tiktok.com/@_sun.yi" rel="noopener noreferrer" target="_blank">https://tiktok.com/@_sun.yi</a></p><p>YouTube: <a href="https://www.youtube.com/@SunYiCo" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@SunYiCo</a></p><p>Threads: <a href="mailto:https://threads.net/@sun.yi" rel="noopener noreferrer" target="_blank">https://threads.net/@sun.yi</a></p><p>X: <a href="https://x.com/_sun_yi" rel="noopener noreferrer" target="_blank">https://x.com/_sun_yi</a></p><p>LinkedIn: <a href="https://linkedin.com/in/sunyi-nightowls/" rel="noopener noreferrer" target="_blank">https://linkedin.com/in/sunyi-nightowls/</a></p><p>Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"
January 16, 2025
Scott Clary shares actionable tips on growing a podcast, selling, and marketing, and reveals the motivations behind his entrepreneurial success and content creation.
January 9, 2025
<p>Download "The Guide To Going Viral" for FREE!</p><p>Go to: https://hookpoint.com/aaf</p><p>In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!</p><p><br></p><p>I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.</p><p><br></p><p>Chapters:</p><p>00:00 - The Art of Crafting Hooks</p><p>02:56 - Understanding the Generalist Principle</p><p>05:52 - Navigating Client Pushback</p><p>08:29 - The Importance of Storytelling Formats</p><p>11:30 - Researching Content Effectively</p><p>14:48 - Quality vs. Quantity in Content Creation</p><p>17:29 - Mindset and Success in Social Media</p><p>20:48 - Finding Your Unique Format</p><p>22:54 - Overcoming Perceived Boring Content</p><p>29:51 - The Power of Reaction Formats</p><p>31:42 - Understanding Virality and Audience Engagement</p><p>33:53 - The Myth of One-Time Virality</p><p>35:11 - Maximizing Podcast Clips for Virality</p><p>38:03 - Creating High Stakes in Content</p><p>44:13 - Evolution of Social Media Strategies</p><p>48:38 - Platform-Specific Content Strategies</p><p>52:23 - Debunking Common Myths in Content Creation</p><p><br></p><p>Follow Brendan:</p><p>Homepage: https://brendanjkane.com/</p><p>Hook Point: https://hookpoint.com/</p><p>Free Book Download: https://hookpoint.com/aaf</p><p>Instagram: https://www.instagram.com/brendankane</p><p>LinkedIn: https://www.linkedin.com/in/brendanjkane/</p><p>Facebook: https://www.facebook.com/BrendanJamesKane/</p><p>YouTube: https://www.youtube.com/c/brendankane</p><p>X: https://x.com/BrendanKane</p><p><br></p><p>Follow me:</p><p>Homepage: https://sunyi.co</p><p>Night Owl Nation: https://sunyi.co/night-owl-nation/</p><p>Instagram: https://instagram.com/sun.yi</p><p>YouTube: https://www.youtube.com/c/SunYiCo</p><p>TikTok: https://tiktok.com/@_sun.yi</p><p>Twitter: https://twitter.com/_sun_yi</p><p>LinkedIn: https://linkedin.com/in/sunyi-nightowls/</p><p>Facebook: https://facebook.com/sun.yi.nightowls</p><p>Threads: https://threads.net/@sun.yi</p><p>Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi</p><p><br></p><p>***</p><p>💜 Leave a review on Apple Podcasts</p><p>https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267</p><p><br></p><p>🟢 Leave a rating on Spotify</p><p>https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593</p>
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Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
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